In this episode, Cole explores the critical importance of finding your "why" and understanding the motives behind your actions, particularly in the world of social media and influencing. Sharing his journey from zero to over six million followers, Cole reflects on the lessons learned, including the dangers of seeking external validation and the false realities often portrayed by influencers. He discusses the challenges of monetizing a social media presence, the value of authenticity in content creation, and the fulfillment that comes from positively impacting others. Through stories of listeners who have improved their lives—quitting vaping, waking up earlier, or overcoming heartbreak—Cole underscores the power of purpose-driven actions. Tune in for an eye-opening discussion on navigating the realities of social media, staying grounded, and using your influence to create meaningful change.