In this episode of the Influencer Secrets Podcast, we explore the concept of leverage and its crucial role in achieving success. While hard work is essential, it's important to work smart and understand how leverage can maximize the outcomes of your efforts. We discuss high-leverage activities, such as creating evergreen content, and the importance of delegating low-leverage tasks to optimize your workflow. We also dive into the pitfalls of hustle culture and the need to focus on working smarter, not just harder. We then discuss the importance of recognizing low-leverage tasks and delegating or automating them to focus on higher-leverage opportunities. I share my personal journey with content creation as an example of how delegating editing and posting tasks allowed me to concentrate on more significant aspects of my business. We emphasize that this concept applies not only to business but also to various parts of life, including school and nutrition. Finally, we explore high-leverage versus low-leverage activities in the context of fitness as an example. We can achieve the same results with less time and effort by understanding how to optimize and automate specific tasks. This skill is not only applicable in business but also in day-to-day life. So take the time to identify bottlenecks in your life and make the necessary changes to optimize and enhance your overall productivity. Join me on this journey, and let's work smarter together!

In this episode, Cole pulls back the curtain on the social media influencer world, revealing the less glamorous realities that often go unnoticed. He discusses how many influencers struggle with unhappiness, shallow lifestyles, and difficulty monetizing their fame despite outward appearances. Cole also tackles the issue of influencers promoting harmful activities or products, like gambling apps, to impressionable audiences. By exposing these truths, he challenges listeners to think critically about the content they consume and reconsider what it truly means to be an influencer today. Tune in for an eye-opening discussion that redefines influence in the modern age.

In this episode, Cole explores the transformative power of asking for what you want and how it can lead to greater success in sales and life. He shares how his father’s advice and his own experiences, including a standout story from his first sales job at Vector Marketing, shaped his confidence and persistence. Cole emphasizes that embracing challenges and failures builds resilience and strengthens the ability to make the ask—whether it’s in a classroom, a relationship, or a sales pitch. Tune in to discover how repetition and self-assurance can help you overcome fear and achieve your goals, one ask at a time.

In this episode, we dive deep into the power of predictability and its impact on reducing stress and optimizing our lives. I share my personal experiences and the valuable advice I've learned about confronting uncertainty and creating more predictability. By incorporating tasks into a routine or seeking answers to resolve uncertainties, we can take control of our lives and reduce stress, ultimately leading to increased happiness and productivity. Join me as we explore the importance of predictability and learn how to face situations head-on to create a more fulfilling and balanced life.

In this episode, Cole shares his journey into cryptocurrency as a young social media influencer, highlighting the mistakes and lessons he learned along the way. He recounts a personal story of losing a significant investment overnight due to an impulsive decision influenced by a tweet from Elon Musk. Cole explores the critical difference between trading and investing, emphasizing the importance of informed decision-making, starting small, and diversifying investments. Drawing from his experiences, he offers practical advice to help others avoid the financial pitfalls of poor planning and lack of research. Tune in for valuable insights to make smarter investment choices and protect your hard-earned money.

In this episode, Cole sits down with his friend Nick, a top one percent UCLA graduate, to explore the reality that challenges don’t vanish once goals are achieved. They discuss how milestones often fall short of delivering the lasting satisfaction we expect and the importance of shifting focus to the process itself. By embracing daily improvements and finding joy in the journey, Cole and Nick highlight how purpose and growth come from the work, not just the results. Tune in for a thoughtful conversation on finding fulfillment in the process and celebrating life’s ongoing opportunities for progress.

In this episode, Cole unpacks the powerful idea that our perceptions shape our reality, influenced by past experiences that color how we view the present and future. He shares a story about the term "10x," illustrating how different experiences lead to unique interpretations. Cole explores how focusing on negative or positive past events can affect our outlook on life, emphasizing the importance of cultivating gratitude and positivity. He also reflects on his relationship with his long-distance girlfriend, Syd, and the value of understanding differing perspectives shaped by unique backgrounds and experiences. By recognizing and respecting these differences, we can avoid unnecessary conflicts and build stronger connections. Tune in for a thought-provoking discussion on perception, relationships, and navigating life’s diverse viewpoints.

In this episode, Cole emphasizes the importance of focusing on personal growth rather than comparing ourselves to others, especially those who seem perfect on social media. He shares ten compelling reasons to measure progress against your past self, highlighting how this practice fosters individuality, reduces stress, builds self-esteem, and cultivates gratitude. Cole also discusses how embracing your unique qualities and tracking personal growth can lead to a more fulfilling life. Tune in for practical insights on building resilience, self-awareness, and a healthier mindset on the journey to becoming your best self.

In this episode, Cole reflects on the misconception that relationships can solve personal issues, sharing insights from his own experiences. He emphasizes the importance of working on yourself and becoming the best version of who you are before entering a committed partnership. Cole also addresses real challenges faced by the community and offers practical guidance to overcome them. Tune in for thoughtful advice and actionable solutions to help you navigate relationships and everyday problems while focusing on personal growth.

In this episode, Cole challenges societal norms around celebrations and reflects on how external pressures can shape our experiences. He shares his perspective on prioritizing work and fulfillment over traditional celebrations, like spending his birthday focusing on personal and professional growth rather than indulging in conventional activities. Cole emphasizes the importance of recognizing every day as a unique opportunity and taking control of your emotions and perceptions instead of conforming to societal expectations. Tune in for a thought-provoking discussion on redefining happiness, breaking free from norms, and living a life that aligns with your values.