Prior to Quarters, Mr. Barros served as president and managing director, North America franchise operations, for Wyndham Hotel Group where he was responsible for field and brand operations functions, overseeing operational performance, ongoing franchisee support efforts, preferred client services and franchise advisory boards for the group’s 15 brands in North America representing 6,132 properties.
A seasoned hospitality industry veteran with 29 years of experience, Barros has held a number of high-level operations positions with Wyndham Hotel Group. Prior to leading the North American business, he was based in London where he served as president and managing director, Europe, Middle East, Africa and Indian Ocean, responsible for Wyndham Hotel Group’s development, operations and cross-functional brand initiatives throughout the region.
Previously, Barros was brand senior vice president for the company’s Howard Johnson®, Travelodge® and Microtel Inn & Suites by Wyndham® hotel brands. As the head of each brand, he was tasked with managing strategic direction and overseeing day to day operations for a portfolio of approximately 1,200 hotels.
Barros is a graduate of the Southeastern Academy of Travel and Tourism in Kissimmee, Fla. He was honored with a Rising Star Award in 2001 by Travel Agent magazine, recognizing him as one of the travel industry’s top 100 leaders. He has also been recognized by Hotel & Motel Management magazine, now Hotel Management, which named him an emerging hospitality leader in 2005.
In 2006, Lodging Magazine presented him with a Chain Leadership Award for Franchisee/Owner Relations and in 2009 the magazine recognized him as a leader and visionary in brand management.
Rui Barros joined WeWork in April 2016 as SVP of Global Operations, utilizing his nearly three decades of hospitality experience to serve as a center of excellence and introduce best practices for WeWork's space, community and services globally. In his current role as Head of Tri-State, Barros oversees all aspects of the company's fast-growing business for WeWork's largest market - including management, sales, operations, marketing, and more for WeWork's 40 buildings and tens of thousands of members across New York City.
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