Episode Summary: In this episode of The Collective Co. Podcast, host Rachael Meyers breaks down the essentials of sales funnels for your business. Learn how to guide your customers through their journey with your business, from initial awareness to making a purchase, and beyond. Rachael shares examples and actionable steps to help you start creating effective sales funnels that nurture leads and drive sales.

Key Takeaways:

• What is a Sales Funnel?: Understand the concept of a sales funnel and its significance in your business.
• Stages of a Sales Funnel: Awareness, Interest, Decision, and Action stages explained.
• Importance of Sales Funnels: Why having a well-designed sales funnel is crucial for consistent sales and customer retention.
• Creating Your Own Sales Funnel: Steps to identify your ideal customer, create nurturing content, and craft irresistible offers.

Episode Highlights:

• [00:00] Introduction: Welcome and episode overview.
• [01:00] What is a Sales Funnel?: Definition and importance in the customer journey.
• [02:30] Stages of a Sales Funnel: Detailed breakdown of each stage.
• [05:00] Real-Life Example 1: Sales funnel for an online baking supplies business.
• [06:30] Real-Life Example 2: Sales funnel for an online fitness coach.
• [08:00] Importance of a Sales Funnel: Ensuring marketing efforts are effective and targeted.
• [09:30] How to Create Your Own Sales Funnel: Identifying your ideal customer, nurturing leads, and crafting offers.
• [11:30] Conclusion: Encouragement to start building your own sales funnel.

Links:

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HIGHLIGHTS:

In this episode, Rachael speaks with Nikki Nash as she dives into the crucial differences between growth and scaling, and why understanding both is essential for any entrepreneur. We'll explore effective strategies for acquiring new clients and retaining them long-term, ensuring your business thrives in a competitive market. Additionally, we'll discuss the power of refining your business processes and offerings, highlighting how small tweaks can lead to significant improvements in efficiency and profitability. Join us for an insightful conversation packed with actionable tips to elevate your business to the next level!

LINKS:

Learn more about Nikki at nikkinash.co

Tune into the Market Your Genius Podcast

Follow Nikki on IG

HIGHLIGHTS:

On today's episode Rachael shares current life updates, where her focus has been and what she's excited to be working on. She talks through simplifying your business, ditching the overwhelm and her newfound love for coaching. She also dives into prepping for the upcoming Fall and Holiday seasons and how to leverage collaborations for growth.

LINKS:

Simplified Business Breakdown Waitlist

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Rachael Meyers is the Founder of The Collective Co. She provides women with a space to work and be their most productive selves while building true and meaningful connections and realizing they are not alone in life. She is a beach loving, New Englander for life. A creative, dreamer, podcaster, artist, educator, organization master and lover of all things design and branding. Her purpose is helping women thrive in their professional and entrepreneurial pursuits and her greatest role is Mom to two silly kiddos, ragdoll cat Mookie and golden pup, Kona!