[DONATE TO NMCAA] Erica Austin and Ryan Buck introduce the show, emphasizing their excitement for the episode focused on philanthropy and giving. Ryan, coming from the food and beverage industry, highlights his passion for giving and teases upcoming events for the audience.
Erica announces the upcoming Giving Week from July 17th to 24th, encouraging listeners to mark their calendars and consider donating online. They then introduce their guests: Tina Schuette, owner of Rare Bird Brewpub and founder of Pour for More, and Jay Zrimec, a fundraising consultant for NMCAA.
Jay shares his extensive background in marketing, public relations, and fundraising, including his 22-year tenure at Munson Regional Health Care Foundation, where he helped raise $33 million and led a $10 million campaign for a new emergency room. He discusses his retirement and subsequent consulting work with smaller nonprofits, including Meals on Wheels, where he successfully increased their year-end appeal from $12,000 to $20,000.
Tina describes her daily responsibilities at Rare Bird Brewpub, from administrative tasks to hands-on work, and her transition away from brewing. She explains the concept of Paw for More, a simple initiative where local bars and restaurants add $1 to the price of a selected drink, with the extra dollar going to local charities. Despite initial challenges, Tina emphasizes the importance of giving back to the community and the positive impact it has.
Both Jay and Tina highlight the complementary nature of different forms of giving in their community, from organized campaigns to grassroots initiatives, demonstrating the collective effort to support and improve their community.