Lagos slaughters roughly 10,000 cattle every day. Nigeria's most advanced beef processor handles 200. That gap is not a management failure.

This is what happens when a market that has run informally for centuries meets $2.5 billion in incoming capital from JBS, the world's largest meat processor, which chose Nigeria as its first African country to enter.

This episode maps how beef actually moves from the Sahel to the Lagos slab, who aggregates it, where 40% of its weight disappears along the way, and why the informal knowledge systems running underneath the whole thing are not the problem to solve.

Three entry points for investors willing to read the chain correctly. Full transcript and notes at comingtoafrica.substack.com.

If Africa is so risky, why is your life powered by it?

From mobile money to film to natural products,
the value has always been there.

What’s missing is understanding how it’s created,
who controls it, and how it actually moves.

This episode breaks it down.

Everyone is chasing AI.

Everyone is chasing crypto.

Meanwhile, African communities have been solving the same problems — financial, agricultural, logistical — for generations.

And the people who figured out how that actually works? They're the ones getting in early.

Coming to Africa is the show that maps it.

Every episode: one country, one sector, one value chain.

We follow where the value moves and explain why most people keep missing it.

Subscribe. First episode drops soon.