Special Olympics GB has been changing what's possible for athletes with intellectual disabilities long before the world started paying attention. Tom Rawlings gets into what it really takes to build an inclusive sporting movement: why selection isn't just about ability, how long-standing partnerships turn into something with real impact, and why the story is never just about the medal. From grassroots to the World Summer Games, this one's for anyone who thinks sport's biggest wins happen on the podium.

Formula E was built sustainable from day one, not retrofitted like the rest of motorsport is now scrambling to do. Ellie Norman, Chief Marketing Officer at Formula E, joins Martin Ruffell to unpack what it means to be the "teenager" of motorsport, and why that youth might be the series' biggest advantage. They get into how Formula E is building fandom from the ground up, what the creator economy has taught them that traditional broadcast couldn't, and where the series goes once the performance gap with F1 starts to close. A look at what it takes to compete on culture, not just speed.

Women's cricket is having its moment, and the England and Wales Cricket Board has been quietly building towards it for years. In this episode, Misha Pabari, Head of Marketing at Brave Bison, sits down with Ben Bradley, Head of Commercial Partnerships at the England and Wales Cricket Board, to talk about what it actually takes to grow a sport from the inside out. From two decades of transformation to the Metro Bank partnership that's putting cricket back into communities, Ben unpacks what happens when purpose strategy converts, and how the most inclusive sport in the UK is making the case that commercial success and grassroots access aren't in tension, they're the same goal.

This Girl Can didn't just shift how brands talk to women about sport. It shifted what a campaign was allowed to feel like. Kate Dale, Director of Marketing at Sport England and the brain behind one of the most culturally significant sports marketing movements of the last decade, joins Brave Bison's Martin Ruffell to talk about what's changed since then and what's still just performative. From the unifying power of World Cup moments to the question of whether brands are brave enough to lead with joy rather than defaulting to grit and inspiration.

In Episode 3 of The Commentary Box Podcast, Henry, Ryan and Jordan break down the biggest talking points in sport and digital culture, both on and off the field.

They dive into the World Cup's expanded 48-team format and how hydration breaks are reshaping the game. The trio also react to Ben Stokes' shock retirement from international cricket and debate who should take the England captaincy next. Elsewhere, they cover the record-breaking crowds at the Women's Cricket World Cup, the ongoing pay dispute rumbling on from the French Open into Wimbledon, and give their picks for this year's men's and women's champions.

Plus, the big debate: Are fans shifting their loyalty from clubs to individual players?

And in the Content Spotlight, they break down Sunderland's Elvis Presley-themed kit launch, the wave of ambush marketing around the World Cup (Levi's, Hines, Gillette), Novak Djokovic's "GOAT of All Courts" Lacoste campaign, and Nike's viral Knicks celebration ad.

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In Episode 2 of The Commentary Box Podcast, Greg, James and Gabe break down the biggest talking points in sport and digital culture, both on and off the field. They discuss the impact of Carlos Alcaraz withdrawing from Wibledon, The NBA Final and the possible implications of the Champions League being put behind a paywall in the UK for the first time ever! Along with this they debate the question, 'Are sports losing the real fans?'

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In Episode 1 of The Commentary Box Podcast, Gabe, Ed and Henry break down the biggest talking points in sport and digital culture, both on and off the field. They discuss the growing questions around Max Verstappen's future in Formula 1, Rory McIlroy's successful title defence at Augusta, and Gary Neville's acquisition of the Mark Goldbridge YouTube channels, alongside other key stories from the world of sport and media.

Follow us on social media:

https://www.linkedin.com/company/engage-digital-partners/

https://www.instagram.com/engagedigitalpartners/

Visit our website:

https://www.engagedigitalpartners.com/