Remember the first week of April 2025, when markets plunged on news of the US Liberation Day tariffs? In a single moment, priorities shifted. Time was suddenly cleared for urgent meetings, briefings, and rapid decisions. Watching this unfold, I began to challenge some of my clients to carve out 5 hours a week from “busy-work” and redirect them to high-impact, forward-looking priorities. An hour a day felt realistic.

What I didn’t expect was how conservative that target was.

And, the truth also is, you don’t need a crisis to free up time. External shocks force leaders to realign instantly - but you can make the same choice proactively, without waiting for markets or emergencies to dictate your priorities.

Recently, it seems luck has become the go-to explanation for both success and failure. I hear it again and again - in coaching sessions and casual coffee chats.

When it comes to success, luck is a convenient explanation. The success of others? They got lucky. Your own success? If you want to appear humble, you just point to luck again. It’s the polite thing to do.

And when things don’t go your way? You didn’t get the [deal / job / promotion]? How easy to blame bad luck.

The flipside is this: some of the most successful people I know insist on making their own luck. And there’s good scientific backing for that stance.

Every senior executive - no matter how talented, no matter how experienced - encounters moments when progress stalls. 

Generally, not for lack of ambition or skill, but due to forces outside your control: unfavorable market/economic conditions, organizational dynamics, a personal rivalry, or simply the absence of luck. A missed opportunity. A door that doesn’t open. A room you don’t enter.

Becoming Undeniable is simply the profound refusal to settle for mediocre, stuck, or anything less than thriving mentally, emotionally, physically, and spiritually.

It is relentless, unwavering forward motion, paired with deep inner calm and centeredness. It’s being creative, not reactive. It’s a philosophy that embraces flexibility and adaptation over rigidity. Intentional, strategic action over opportunistic political manoeuvring.

At its core, this is really about becoming so clear, so aligned, so inevitable…that you will find a way to advance - no matter what.