The Comms Brief

The Comms Brief

By The Comms BriefBusinessManagement
Download on the App Store

The Comms Brief episodes

  • Before managers explain the decision

    Summary
    A manager has a briefing that explains a change, but cannot tell which questions are settled, which are open and which nobody can answer yet. This episode follows a fictional shift-handover change and asks what a communication professional should sort out with the decision owner before managers explain the decision, and how the answer travels back to people afterwards.

    The scenario in this episode is fictional. It does not describe a real organisation or case.

    News
    DDI, "Trust in the Workplace: Why Leadership Decisions Fail", published 14 October 2026. DDI recommends giving line leaders the context behind decisions and involving them in how changes are carried out. DDI is a commercial leadership provider; this is attributed advice, not an independent finding. We use no figures from the page.
    https://www.ddi.com/research/global-leadership-forecast-2027/trust-in-the-workplace

    Context
    CIPD, employee voice factsheet, dated 6 April 2026. The factsheet connects speaking up with influence over decisions and calls on managers to respond to feedback ("Genuine two-way communication requires managers to listen to and act on feedback."). Professional guidance; it does not test our exercise.
    https://www.cipd.org/en/knowledge/factsheets/voice-factsheet/

    Our reading
    A useful manager brief should distinguish what has been decided from what employees can still influence. This is our synthesis, not a measured finding. A good explanation cannot repair a bad decision, and understanding is not agreement.

    Your next move
    Before the team conversation, ask the decision owner and a manager to mark what is settled, what is still open, and who will return with answers to unresolved questions. A suggested exercise, untested, with no promise of agreement, trust or adoption.

    Worksheet
    1. Decision: what changes, from when, and which reason has the decision owner confirmed?
    2. Influence: what is fixed, what can still change, and who may decide that? If nothing is open, say so.
    3. Open question: which answer is missing, who fetches it, and when does the manager hear back?
    4. Return route: how does the outcome reach people, including colleagues who are not in the conversation? Consider a short written note, a translated note, a representative, or a route that needs no company device where working hours, language, accessibility or device access call for it.
    5. Check: can the manager explain what is settled, what is open and what is not yet known? Repair anything unclear or promised without authority before the conversation.

    To check the exercise later: were the open questions assigned, and was the outcome returned? That is process evidence, not a measure of trust, agreement or growth.

    Keep in mind
    - A manager conversation does not replace any formal agreement that applies. We give no legal advice about consultation rights.
    - The handover example is a scenario we made up, not a pattern in every change.
    - The exercise has not been tested with real users.

    Sources checked
    DDI page: publication date 14 October 2026 as shown on the page; the cited passage was checked on 21 October 2026 through a web-fetch extract.
    CIPD factsheet: dated 6 April 2026 as shown on the page; the cited passages were checked on 21 October 2026 through a web-fetch extract.
    Research cut-off for this edition: 20 October 2026, 01:34:49 Europe/Amsterdam.

    We use AI to expand the context, sharpen the analysis and make your attention go further.
    Sponsored by Springcast.

    Corrections: [email protected]

    7 min
  • What the EU pay transparency directive asks employers to tell people

    A background episode, not a new announcement. Directive (EU) 2023/970 asks employers to tell applicants about pay, to make pay criteria accessible, to answer pay information requests and to inform all workers every year of their right to ask. Through a fictional employee, Priya, we look at why part of this lands on internal communication, and one small first step. The episode does not report the position in any individual country. This is not legal advice.

    The fictional scene (Priya and her manager) is an invented thinking example, not a real case.

    Sources

    Directive (EU) 2023/970, adopted 10 May 2023. Articles 2, 5, 6, 7, 9, 34 (transposition by 7 June 2026) and 37 (addressed to the member states). EUR-Lex: https://eur-lex.europa.eu/eli/dir/2023/970/oj/eng (read 13 October 2026; published in the Official Journal on 17 May 2023).

    European Commission, EU action for equal pay: https://commission.europa.eu/strategy-and-policy/policies/justice-and-fundamental-rights/gender-equality/equal-pay/eu-action-equal-pay_en (read 13 October 2026; page shows no overall date; latest dated item 14 August 2026). Source for: the 7 June 2026 deadline and the statement that particular attention will be given to assessing conformity of national legislation after it.

    European Commission, "New EU rules on pay transparency explained", 5 June 2026: https://commission.europa.eu/news-and-media/news/new-eu-rules-pay-transparency-explained-2026-06-05_en (read 13 October 2026). Source for: the Commission's description that the rules are now taking effect across the EU.

    Limits

    The directive is addressed to member states, which must bring national laws into force to comply with it. What applies to an employer therefore depends on the countries where its people work. We did not check national laws against government sources and give no count of countries. The description of the rules is our plain-language reading of the directive text.

    Your next move

    List the countries where you employ people, and ask HR and legal who answers an employee who asks how pay is decided, and what they say today. Ask for two sentences a manager could say out loud.

    We use AI to expand the context, sharpen the analysis and make your attention go further. Sponsored by Springcast.

    7 min
  • Introduction: Your message landed. Did it make sense?

    This first episode introduces The Comms Brief, a show for people who work in employee communication, wherever they are. Each episode follows three layers: the news (what happened, who published it, when), the context (what it means for your work, and where our reading stops) and your next move (one small step you can take).

    For this introduction, we are starting with a practical question rather than a news story: how do you know a message was understood?

    We use a fictional example: an internal request procedure has changed, the dashboard shows the update has been opened, but one employee still doesn't know what to do with a request that was already in progress.

    Source

    AMEC Integrated Evaluation Framework — "A taxonomy of evaluation towards standards", developed by Professor Jim Macnamara for AMEC.

    https://amecorg.com/amecframework/home/supporting-material/taxonomy/

    Publication date: not stated on the page. Checked: 12 October 2026.

    What we take from it

    - The taxonomy lists distribution, exposure and reception under outputs, and understanding, among other items, under out-takes.

    - A recorded open and a person's understanding answer different questions. The open alone cannot tell you what that person took from the message.

    - It is a framework for asking better questions, not proof that this exercise will improve results.

    Your next move

    Next time a procedure changes, pick one person from the affected group. Give them one real situation, such as a request already in progress, and ask which step they would take. Compare the explanation with the agreed procedure, then investigate whether any gap is in the message, the policy or access to the system.

    Keep in mind

    - A small check like this isn't representative. It might reveal a gap, without telling you how widespread it is.

    - Understanding is not agreement.

    We use AI to expand the context, sharpen the analysis and make your attention go further.

    Sponsored by Springcast.

    4 min

About The Comms Brief

From the publisher's feed

The Comms Brief helps internal communication professionals understand what is changing at work and decide what to do next.

We explore the news, research and ideas shaping internal…