The Communicate Influence Podcast

In this age of influencers many in communications and marketing aspire to be just that. But few connect becoming a successful influencer with reputation management. And this is the case not just for individuals working in communications and marketing, but in all careers and all areas of life.

In this episode of The Communicate Influence Podcast, reputation management expert Fiona Fenwick discusses exactly what it takes to become an influential player at the table. Her book Stand Out and Step Up: A Reputation Toolkit For Life focuses on how essential it is to be trustworthy, and to behave in an authentic way so that people draw positive conclusions about you and your reputation. Today, it doesn't work if you say you're good at this or can do that. People want to draw their own conclusions and they do this by watching your behaviour.

Stand Out and Step Up also emphasizes that a large part of authenticity grows from discovering your authentic self instead of following someone else’s path, which may not align with your values. For young people, some of this can be learned, but a lot can come from being mentored and watching others. A big part of authenticity is self-responsibility owning your behaviour.

By understanding these essentials and setting them in place, individuals are positioned to use their influence to be successful in their careers and in life. 

You can find Fiona's book at Amazon.ca.

Connect with Fiona on LinkedIn and go to her website fifteenminutes.co.nz

Managing your reputation isn't a message that only career starters should hear. It's something we all need repeating to us throughout our lives, says reputation management expert Fiona Fenwick. She has worked with hundreds of individuals, brands, and organizations and says she's always surprised at the lack of attention most people pay to their reputation.

Author of the reputation management book Stand Out and Step Up: A Reputation Toolkit for Life, Fiona defines some of the fundamentals of reputation management. She explains how individuals and brands can manage their reputations and how to communicate a good reputation to all who matter.

Fiona also explores the importance of being proactive with reputation management, the need to understand how others see us, developing self-awareness, and reputation management and mental health.

You can find Fiona at fifteenminutes.co.nz and LinkedIn.

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https://kyrie.fm/p/communicateinfluence

Episode 13 of The Communicate Influence Podcast sees host Sheelagh Caygill and guest James Cridland continue their conversation about podcasting. (Listen to episode 12 on podcasting trends for 2020). This time, we look at James' work, his newsletter Podnews.net, the rise of podcasting and its fast growth, and the investment in podcasting content.

Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!

James also touches on the fact that podcasting is filling a space that media hasn't grasped (but let go of decades ago) - spoken radio. When it comes to radio, spoken radio is listened to by an older audience. Podcasting is listened to by younger audiences.

We discuss the fact that many people don't know why they should listen to podcasts, or how they are different from other media. It was actually Dr Phil with his podcast show Phil In The Blanks who helped created a new segment of older podcast listeners. These new listeners are loyal to Dr Phil and and want to hear what he has to say, so they dove in to podcasting for the first time. James notes that this is an example of how good content is driving new listeners, and how it's different from the content existing on radio or TV.

Podcasts are also leading a renaissance in scripted audio (audio dramas in the U.K.) which radio gave up on years ago, and which many younger people haven't listened to ever before.

James stresses that word of mouth is one of the best ways of discovering new podcasts, and how important it is for producers and host to encourage word of mouth.

Finally we touch on what makes a good podcast show and a podcast episode. James believes that this is one that is well-edited and well-crafted, and also one that features audience participation.

Resources:

Find James on LinkedIn and Twitter.

Mentioned in this episode: Dr Phil's podcast Phil In The Blanks, James' newsletter Podnews.net, BBC's The Missing Cryptoqueen

Our guest for this episode is James Cridland, who lots of podcasters will know. James and I discuss podcast trends in 2020. James is a podcast industry thought leader, and a podcast and radio strategist. James possess a phenomenal amount of information about the industry, both from a technical and trends standpoint.

Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!

James also produces the daily news briefing Podnews.net. All this makes James the perfect guest to talk about podcast trends in 2020.

We cover the growth of podcasting, in terms of technology and content production. James also focuses on podcasts are being listened to on more platforms, Apple losing ground to Spotify in some countries, and the renewed focus on analytics and alignment with the IAB standards. We also discuss advertising in podcasting, ad skipping, methods of earning money with podcasting, and more.

Finally James answers two important questions: Will independent podcasters be overshadowed by large media production companies, and what makes a great podcast episode.

Find James on Twitter and LinkedIn.

In episode 10 of the Communicate Influence podcast we talked to Gaetano DiNardi about his fascinating journey as a marketer, from the accidental discovery of the keys SEO, through tough grind of agency work, all the way to Director of Demand Generation with Nextiva, a business VoIP phone system & customer management software company based in Phoenix, Arizona.

Consider giving a small tip: If you enjoy this podcast, please consider leaving a tip at Buymeacoffee.com or Patreon. Thank you!

This time we explore remote working, how Gaetano manages his team and stays on top of issues, and the benefit of remote life when it comes to productivity. In the second part of this episode we explore content writing, why writers won't be displaced by video, and what Gaetano looks for when he hires writers. The thoughts Gaetano shares will help all writers when they apply for a position as a creative or content writer.

Like the show so far? Please let your friends know and add a review to Apple Podcasts! Thank you.

You can find Gatano on LinkedIn and Twitter.

For a podcast host, there is nothing more exciting and fulfilling than interviewing someone who is accomplished and truly engaging. My interview with marketer Gaetano DiNardi was just that. He is Director of Demand Generation for Nextiva, a business VoIP phone system & customer management software company based in Phoenix, Arizona.

In this episode, Gaetano explains how he studied marketing but left college feeling lost, not knowing what to do. A passionate musician, he entered the music industry and, with his writing, accidentally taught himself SEO. From there, he got his first job in marketing, eventually making his way to Nextiva. We also discuss demand generation and its best practices.

In my next episode, Gaetano and I continue the conversation, discussing remote working - he's based in Florida - and the skills and talents he looks for when hiring content writers.

Like the show so far? Please let your friends know and add a review to Apple Podcasts! Thank you.

You can find Gaetano DiNardi on LinkedIn and Twitter.

Linda Andross is a managing partner of one of Toronto's top PR and digital agencies, APEX PR. She's worked with a lot of junior staff over the years, mentoring them and encouraging them in their work and career development.

Linda knows that it's a big step for junior staff member to lead even an internal meeting. But jumping into the role of being wing-man on a client pitch, or even leading that meeting, is a whole new level.

In this episode of The Communicate Influence Podcast Linda and host Sheelagh Caygill discuss how to identify when a junior is ready to lead a meeting or pitch, and the skills required for that position.

Resources:

Linda Andross on Linkedin

Twitter

APEX PR

Ruckus Digital.

Do you want to know how PR and marketing agencies achieve success? A lot of it is in the preparation ahead of internal and client meetings. In this episode, Linda Andross, managing partner of the successful Toronto PR agency APEX Public Relations, shares her meticulous approach to meetings. She talks to host Sheelagh Caygill about:

Linda is also managing partner of Ruckus Digital, an Integrated content marketing agency in Toronto, Canada. Ruckus specializes in design, content development, influencer marketing, and social media buying.

Linda is a long-time board member of IABC and in 2018 was awarded the prestigious Master Communicator award.

Resources:

Linda Andross on Linkedin

Twitter

APEX PR

Ruckus Digital.

Prince Andrew and the Epstein scandal

The damage Prince Andrew has inflicted on his own reputation with his Newsnight interview is a story that will play out for some time. Reputation management expert Fiona Fenwick discusses the fall-out from the prince's interview with journalist Emily Maitlis, and what could have been done to produce very different results.

This short episode is from a long interview Fiona had with host Sheelagh Caygill about reputation management, crisis communications, and her book, Stand Out and Step Up, A Reputation Toolkit For Life. The full episode will be released in coming weeks.

Resources:

Fiona's website: Fifteenminutes.co.nz

Fiona's LinkedIn profile

Prince Andrew's Newsnight Interview.

Focus on content and quality to become a better podcaster

Award-winning podcaster and author Amanda Cupido believes almost everyone can podcast! And she thinks that everyone who wants to should get into podcasting.

In this info-packed interview, Amanda breaks down the self-imposed barriers people set in place to stop themselves from podcasting. She talks about:

Amanda is author of Let's Talk Podcasting: The Essential Guide to Doing it Right. She is a producer and audio storytelling instructor at Seneca College's School of Media in Ontario, Canada. Previously, she worked as a major market radio producer, reporter, and news anchor.

Resources:

Letstalkpodcasting.com

http://www.amandacupido.com/

https://twitter.com/acupido

https://rememberthispodcast.com/

https://www.linkedin.com/in/amandacupido/