The Community College Marketing Show

Get all of our COVID-19 Resources

We’re several weeks into the “covid crisis,” which means we’ve been able to gather data on how potential community college students are thinking about the situation. Specifically, how they are or are not viewing community colleges as a means to a better future. 

I’m going to walk you through the latest data from Google, but spoiler alert: it isn’t positive. 

Learn the data and how the people that your college can help are thinking about the current situation. This will help all community college marketers understand what can be done now to boost enrollment while connecting struggling Americans with life-changing opportunities.

In this episode, you’ll learn:

• Are more or fewer people searching for community colleges right now?
• Are people searching for new career info?
• What can community college marketers learn from this data? 

The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. 

HOST DETAILS

Zach Jones is the president and founder of Rekrewt. Rekrewt helps community/two-year colleges solve awareness, recruiting, and enrollment challenges. Rekrewt.com

Get the new guide: The 10 Most Common Digital Mistakes, and How to Avoid Them

Our nation is gripped with fear, chaos, and uncertainty in the face of the COVID-19 virus. I want to speak directly to fellow marketers on how you should approach this, and why you need to act now to prevent hits to your enrollment and retention.

In this episode, you’ll learn:

- Why our society’s chaos can mean opportunities for your community college

- Why retention is going to be tougher than ever this summer

- How you can prevent your college from being lost in the constant news coverage

- The importance of being proactive 

The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. 

HOST DETAILS

Zach Jones is the president and founder of Rekrewt. Rekrewt helps community/two-year colleges solve awareness, recruiting, and enrollment challenges. Rekrewt.com

NEED SPEAKERS FOR UPCOMING EVENTS?

If your local or statewide college marketing association has a conference or event, consider hosting Zach or a member of the Rekrewt team. We routinely present and share current digital best practices for community colleges, and we never sell or pitch from the podium. 

Email Zach and let’s see if we can make it work: [email protected]

Comments about this episode?

Have an idea for a future episode? Please let me know! Email me, Zach Jones, at [email protected]. I’d love to hear from you. 

Join Zach Jones for a free Live Training session March 4: Creating Irresistable Content (and where to post it). Register now! Note: if you’re seeing this after March 4, 2020, go ahead and register to get access to the replay. 

In this episode, you’ll learn:

• How to simplify the process of deciding what topics to cover in your videos
• How to make students feel comfortable on camera
• Why you should start small
• How original video makes all of your other content needs simpler and more efficient
• And much more!

Links/Mentions from the Show:

• Open Broadcaster Software (OBS)
• The HCCTV Podcast Network
• Houston Community College YouTube Channel
• Connect with Todd on LinkedIn

 The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. 

GUEST DETAILS

With more than 30-years-experience in broadcasting, Todd Duplantis has spent most of his life in front of a TV camera and behind a microphone.  

After spending a decade as a television reporter, Todd transitioned to the public relations and communications arena, bringing a news savvy attitude to companies like Gulf States Toyota and Houston Community College. In 2012 Todd was hired as the director of public relations for HCC Southwest College. 

In June of 2015, he returned to broadcasting and television production as he was named director of HCCTV. During his time at HCCTV, Todd launched a hybrid podcast/TV studio, manages the social media team, anchors a live daily newscast and hosts several talk and entertainment shows including The Topic and The Story Behind the Story and HCC- 50 Years and Counting.  

In August of 2016, in addition to his duties at HCCTV, Todd was appointed interim public information officer and spokesperson for Houston Community College.
 

HOST DETAILS

Zach Jones is the president and founder of Rekrewt. Rekrewt helps community/two-year colleges solve awareness, recruiting, and enrollment challenges. Rekrewt.com

NEED SPEAKERS FOR UPCOMING EVENTS?

If your local or statewide college marketing association has events and/or meetings scheduled for 2020, consider hosting Zach or a member of the Rekrewt team. We routinely present and share current digital best practices for community colleges, and we never sell or pitch from the podium. 

Email Zach and let’s see if we can make it work: [email protected]

Comments about this episode?

Have an idea for a future episode? Please let me know! Email me, Zach Jones, at [email protected]. I’d love to hear from you. 

Get the new guide: The 10 Most Common Digital Mistakes, and How to Avoid Them

In this episode, you’ll learn:

• Why national efforts to curb negative community college stigmas won’t likely work
• Why you can’t rely on your website to change perceptions
• The single best method for changing opinions of your college locally
• Why you need to consider persons beyond prospective students
• And much more!

The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. 

NEED SPEAKERS FOR UPCOMING EVENTS?

If your local or statewide college marketing association has events and/or meetings scheduled for 2020, consider hosting Zach or a member of the Rekrewt team. We routinely present and share current digital best practices for community colleges, and we never sell or pitch from the podium. 

Email Zach and let’s see if we can make it work: [email protected]

GUEST DETAILS

Zach Jones is the president and founder of Rekrewt. Rekrewt helps community/two-year colleges solve awareness, recruiting, and enrollment challenges. Rekrewt.com

Comments about this episode?

Have an idea for a future episode? Please let me know! Email me, Zach Jones, at [email protected]. I’d love to hear from you. 

The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. 

SUMMARY

In this episode, we’ll cover:

- One of the most common problems (complaints?) among community college marketers: getting admissions personnel to do a better job of helping prospective students

- I share a few stories to help you realize you’re not alone

- We’ll go through how to go from looking at this as a problem to viewing it as an opportunity to boost your performance

- And much more!

 NEED SPEAKERS FOR UPCOMING EVENTS?

If your local or statewide college marketing association has events and/or meetings scheduled for 2020, consider hosting Zach or a member of the Rekrewt team. We routinely present and share current digital best practices for community colleges, and we never sell or pitch from the podium. 

Email Zach and let’s see if we can make it work: [email protected]

 EPISODE DETAILS

 Zach Jones is the president and founder of Rekrewt. Rekrewt helps community/two-year colleges solve awareness, recruiting, and enrollment challenges. Rekrewt.com

 Comments about this episode?

Have an idea for a future episode? Please let me know! Email me, Zach Jones, at [email protected]. I’d love to hear from you. 

The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention.

SUMMARY

In this episode, you’ll learn:

• The most common shortcomings of college websites
• How do you start creating a new website?
• Why “done is better than perfect”
• How to convince administrators that an idea is a great one, even if they don’t understand it
• Why your home page isn’t always the most important page on your site
• Common website mistakes, and how to avoid them
• And much more!

WHAT’S YOUR STRATEGY FOR 2020?

Community college marketers are working on their digital strategies for the new year, which of course is a good thing! However, many of you are asking me for guidance, or for help with getting started.

If you need some help along the way, or if you want battle-tested experts to do it for you, shoot me an email ([email protected]). I’ll be glad to discuss how my team and I at Rekrewt help colleges like yours develop the ideal strategy that will allow you to reach your goals in 2020.

EPISODE DETAILS

Lee Inkso and Mike Robinson are partners of 5 Degrees, a branding and creative firm specializing in higher education. They have an incredible amount of experience creating new website for colleges.

Connect with 5° Branding: 

Web: https://www.5degreesbranding.com/

Comments about this episode?

Have an idea for a future episode? Please let me know! Email me, Zach Jones, at [email protected]. I’d love to hear from you.

SUMMARY

The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. 

JOIN US AT THE COMMUNITY COLLEGE DIGITAL WORKSHOP

I want you to join us at The Community College Digital Workshop, at Walt Disney World, January 23-24, 2020. This is the first ever Workshop built just for community college marketers that will spend two solid days discussing nothing but digital marketing. 

Learn from fellow college marketers, and the team from Rekrewt, as we dissect advanced digital strategies that are getting great results for community colleges right now. 

Act now to secure Early Bird pricing, and to reserve a highly discounted room at Disney’s Yacht Club Resort, the host venue for this one-of-a-kind event. Visit communitycollegedigitalworkshop.com to learn more.

I hope to see you there!

Megan Hoose is the Integrated Marketing Communications Coordinator for Student Recruitment at HACC, Central Pennsylvania’s Community College.

She leads the strategic planning between HACC’s integrated marketing communications firm and the College for student recruitment campaigns. She also develops, executes and assesses the year-long integrated marketing communications plan for student recruitment. She’s served as an integral part in increasing the number of applications for admissions, building awareness of the College’s programs and leading first-time social media campaigns. Hoose has more than 15 years of marketing, advertising and public relations experience in the nonprofit, education and agency settings. She earned a bachelor’s degree in speech communication from Kutztown University.

Connect with Megan: 

Twitter: @mkurtz82
LinkedIn: @meganhoose
Email: [email protected]

Comments about this episode?

Have an idea for a future episode? Please let me know! Email me, Zach Jones, at [email protected]. I’d love to hear from you. 

SUMMARY
The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. 

JOIN US AT THE COMMUNITY COLLEGE DIGITAL WORKSHOP

I want you to join us at The Community College Digital Workshop, at Walt Disney World, January 23-24, 2020. This is the first ever Workshop built just for community college marketers that will spend two solid days discussing nothing but digital marketing. 

Learn from fellow college marketers, and the team from Rekrewt, as we dissect advanced digital strategies that are getting great results for community colleges right now. 

Act now to secure Early Bird pricing, and to reserve a highly discounted room at Disney’s Yacht Club Resort, the host venue for this one-of-a-kind event. Visit communitycollegedigitalworkshop.com to learn more.

I hope to see you there!

Andrew Morong is the Director of Admissions at Central Maine Community College.

Andrew has been in this role for over four years, and began coordinating the esports program in 2018. 

Morong is a 2004 graduate of Morse High School. After high school Morong attended St. John's University in New York City where he studied Sports Management before transferring back home to the University of Maine.  Morong started coaching career at Morse High School as a varsity assistant coach during the 2005-2006 school year, and was named the Associate Head Coach for the 2007-08 season. Morong spent three years as a girls varsity assistant at Morse before being named the Girls Varsity Basketball Coach at Poland Regional High School where he held that title from 2008-2011.

In 2008 Coach Morong graduated from the University of Maine with a B.A. in Psychology and a Minor in Business.  In August of 2013, Morong earned his Masters Degree in Sports Management from Southern New Hampshire University.  He and his wife, Ambyr, live in Lewiston with their son, Camden.

Connect with Andrew: 

Twitter: @coachmorong 

Instagram: @cmmustangsesports

Discord: [CMCC]amorong#4275

Comments about this episode?

Have an idea for a future episode? Please let me know! Email me, Zach Jones, at [email protected]. I’d love to hear from you.

SUMMARY

The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. 

ACCESS THE LIVE SESSION REPLAY & RAW DATA

Both the replay and raw data PDF are available for free. Click here to access. Enjoy!

JOIN US AT THE COMMUNITY COLLEGE DIGITAL WORKSHOP

I want you to join us at The Community College Digital Workshop, at Walt Disney World, January 23-24, 2020. This is the first ever Workshop built just for community college marketers that will spend two solid days discussing nothing but digital marketing. 

Learn from fellow college marketers, and the team from Rekrewt, as we dissect advanced digital strategies that are getting great results for community colleges right now. 

Act now to secure Early Bird pricing, and to reserve a highly discounted room at Disney’s Yacht Club Resort, the host venue for this one-of-a-kind event. Visit communitycollegedigitalworkshop.com to learn more.

I hope to see you there!

Comments about this episode?

Have an idea for a future episode? Please let me know! Email me, Zach Jones, at [email protected]. I’d love to hear from you.

The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. 

JOIN US AT WALT DISNEY WORLD!

I want you to join us at The Community College Digital Workshop, at Walt Disney World, January 23-24, 2020. This is the first ever Workshop built just for community college marketers that will spend two solid days discussing nothing but digital marketing. 

Learn from fellow college marketers, and the team from Rekrewt, as we dissect advanced digital strategies that are getting great results for community colleges right now. 

Act now to secure Early Bird pricing, and to reserve a highly discounted room at Disney’s Yacht Club Resort, the host venue for this one-of-a-kind event. Visit communitycollegedigitalworkshop.com to learn more.

I hope to see you there!

Mariah Hughes is the Marketing Coordinator at Eastern Maine Community College.

Mariah is using “old school digital,” to coin a new term, to improve outreach at EMCC. So many colleges have forgotten about the value of email, but not Mariah. Listen and learn how she created a newsletter, and how it is being used to improve recruitment and retention.

Mariah Hughes was born and raised outside of Boston, Massachusetts, and went to the University of Maine from 2013-2017, graduating with a Bachelor's Degree in Communication with a Marketing focus. She went on to work as the Communication Specialist and Marketing Coordinator for the College of Liberal Arts and Sciences and the School of Performing Arts at UMaine. From this position she went on to becoming the Marketing Coordinator at Eastern Maine Community College, where she is currently.

Connect with Mariah: https://www.linkedin.com/in/mariah-hughes-477005116/

Comments about this episode?

Have an idea for a future episode? Please let me know! Email me, Zach Jones, at [email protected]. I’d love to hear from you.