The Community Corner with Beth McIntyre

Diana Morgan is our next guest, she is Regional Community Manager at UiPath. Diana has been in the community space for a while, and has seen the evolution of many community and digital connection platforms. Today she talks about Clubhouse, the audio-only platform that has recently grown in popularity. We talk about how the use of real time events can enhance community engagement, and how something like Clubhouse could change how we interact with online communities.

Today we have Michele Heyward on the show, she founded PositiveHire, a community for women of colour in Science, Technology, Engineering, and Math. Today, we talk about what it’s like building a space for Only’s, and how to instill hope and a sense of community among a diverse group of people.

Lais de Oliveira is our guest today, she recently published her book Hacking Communities. In this episode, Lais explains what Hacking Communities means. We dive into how communities can build belonging in the post-COVID era, and how leading with love is truly at the heart of it all.

Ann-Marie Pawlicki Dinkel is our next guest, she is the Event Manager at CMX! She truly is the wizard behind the scenes when it comes to all our HQ events at CMX. If you attended CMX Global in April, or CMX Summit in October, or the CMX Winter Soiree in December, then you’ve felt the magic! Today, we talk about the planning process when it comes to virtual events - how to create an event, how to make it engaging, and how to make an impact on your community.

I’m excited to have our next guest Chris Anderson who is Director of Community Learning & Love at Guru. We cover a lot of ground on this episode, we talk about how they turned there conference into an event series that lasted all summer, how he chose which business metric to prove community success with and how they are taking their C2C events virtual until they can bring them back to local cities post COVID.

Who is this episode great for?

B2B, starting and scaling, C2C community builders

What’s the biggest takeaway?

Right now many things are canceled because of COVID, especially large in-person conferences. Chris showed that you can take that content and break it down into an event series that can last for weeks. This is a great option for any community that had a large conference to actually utilize the content they prepared and not make people sit through a multi-day online conference.

We’re welcoming back Rosemary O’Neill! She is the CMO at Social Strata, Rosemary has been in the community industry for a long time and is a seasoned pro when it comes to member data and security. Today, Rosemary and Beth talk about international and local privacy laws, the importance of transparency, and how to operate as a one-person community team. And as always, we like to keep things actionable, so keep listening to learn how to make your own privacy policy, and how to ask your members for consent.

Our next guest Rachael McBrearty who is the Chief Customer Officer at Lean Data. In today’s interview, we talk about why she has advocated so much for community as a C-Level Executive. We’ll cover how she aligns the community mission with the company’s purpose, their large conference they are taking online and how to utilize your community to help create an entirely new category.

Who is this episode great for?

In-person community events (going virtual), early-stage community leaders, B2B communities

What’s the biggest takeaway?

Use a community to start your own category and movement. C-Level executives are now seeing community as a way to completely build and own their own category that other companies will now be able to encroach upon because of the new category being tied to the brand.

Our next guest Joe Huber who is the Customer Community Strategist at Sprout Social. Joe builds and manages multiple community spaces for social media marketers and managers. In this episode, Joe talks about metrics and reporting. We not only discuss how to find the right metrics to track, but how to actually report on them to other teams, and how to tell people why those metrics matter.

Our next guest Jay Clouse is the Creator of Freelancing School. Jay built Freelancing School to be a place for freelancers to learn from each other, connect with their peers, and ultimately become more successful in their work. Today, Jay shares his experience in building communities from scratch, and why quality often beats quantity.

Chris Massey, Product Lead at Mind the Product, runs their product community. It’s a space that helps to facilitate questions and connections between product managers. In this episode, Chris shares his go to models, and failsafe ways to figure out which metrics to measure, in order to track the successes and challenges of his community.