Joe Walsh, VP of Global Marketing at GoTo, discusses AI and customer experience with Michael Krigsman. As the founder and host of the widely acclaimed CXOTalk podcast, Michael shares how companies of all sizes can delight customers with Generative AI, stressing the importance of AI being seamless and invisible to customers. Together, Michael and Joe discuss the importance of trust, transparency, leadership buy-in, and high-quality data in deploying AI effectively. The episode also explores how AI can offer SMBs an edge.