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In Season 2, Episode 9 of the Digital and Dirt podcast, Ian Dallimore welcomes Natrian Maxwell, GM, Emerging Channels at The Trade Desk to discuss all things AdTech, innovation, and growth. Natrian and Ian dive into the process of vetting new channels, the benefits of open-mindedness, and the competitive value of absorbing information. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com

00:00 -  4:19 His journey
4:20 - 8:55 Emerging Channels at The Trade Desk
8:56 - 13:34 Gaming
13:35 - 15:38 Why DOOH?
15:38 - 23:31 OOH Education
23:50 - 28:36 Optimization
29:02 - 32:40 Staying focused
32:41 - 37:20 Mental toughness in the workplace