Why is it called the Jeep? Depends on who you ask. Who first designed and developed this workhorse of the US military? Again, not a simple question to answer. 

Decades after thousands of these historic and vital vehicles were shipped all over the world to transport American soldiers and cargo, its true origins were still shrouded in obscurity. Those shrouds have been lifted by author Paul Bruno, whose comprehensive and illuminating book, The Original Jeeps, should be considered the definitive history of the extraordinary process which led to the creation of the Jeep.