The THOMcast

The concrete impact of ID Marketing. A Luminus case #IDMarketing — THOMcast E09

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In our E01, our CEO Lies Taerwe joined to explain how "ID Marketing" (Integrated Data Marketing) is becoming a game-changer in marketing.

That was theory though. Today, we would like to come back on the topic with a real-life case developed at Luminus. This case is explained to you by Marnix Van Vrecken from Luminus and Stijn Sommerijns from Upthrust, a sister company of The House of Marketing and member of the Customer Collective.

🌶 TODAY’S MENU

  • ID marketing in the energy sector
  • The digital media offer at Luminus
  • Key takeaways for Luminus


    • 🧩 RESOURCES 👉

    All links and resources, including the E-commerce Barometer: https://thom.be/podcast-id-marketing-luminus


    🚀 TIMESTAMPS

    (04:25) What is the digital meter?

    (05:20) Does it reduce climate change?
    (06:26) What was the exact question they want us to solve?
    (07:15) Why ID Marketing, why was is it the best solution for this challenge?
    (08:46) Why digital media offer was the most attractive for Luminus customers. How do you tackle this question very concretely?
    (10:25) How did you experience working with the new ID Marketing method?
    (12:32) What were the things you've learned?
    (13:14) Any key takeaways?


    🙋‍♀️ CONTACT US

    Instagram

    Linkedin

    Business inquiries 

    Podcast inquiries

     

    * * *

    Want to support us? Give us a review on Apple Podcast!

    This episode is brought to you by The House of Marketing. Special thanks to Marnix Van Vrecken and Stijn Sommerijns. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard. 

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