In this episode of The Conference Collective, we’re joined by Ashton Bishop, strategy expert and award-winning keynote speaker, to explore how event professionals can apply Next Horizon Thinking to stay competitive in a fast-moving landscape.

We dive into the power of AV technology as a strategic tool, the importance of long-term innovation in event planning, and how Predatory Marketing can help your event messaging stand out. Ashton shares actionable insights on how to elevate your events with smarter tech decisions, stronger messaging, and a clearer vision for the future.

About Ashton Bishop: 

When it comes to speakers, Ashton is of the rare variety, in that he’s actually out in the field applying his theories and working the tools with some of Australia’s largest brands every day. This is because he believes that with things changing so quickly the only way to constantly provide value to audiences is to be a part of the madness.

Ashton has spent over 20 years working internationally on some of the world’s biggest brands, running million-dollar campaigns for billion-dollar brands - specialising in Predatory Marketing - pinpointing how brands can grow by outsmarting their competitors. He’s a business owner and serial entrepreneur, always challenging, often controversial, and always
focused on what gets results.

Step Change website: https://www.hellostepchange.com/

Ashton's LinkedIn: https://www.linkedin.com/in/ashtonbishop/ 

About The PCOA:
The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.

The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.

Website: www.pco.asn.au


About Connected Event Group:
At Connected Event Group we offer innovation and creativity in audio-visual services and event production, employing technical solutions that help people and businesses communicate with each other. We’ve been translating event technologies for our clients for over two decades specialising in AV equipment and service, technical event production management and broadcasting, across a range of industries. We’re experts in making the impossible possible.

Website: www.connectedeventgroup.com


About Libbie Ray:
Libbie Ray is the Director of Connected Event Group and the President of the Entrepreneurs Organisation Sydney. Libbie's 20 years of experience across marketing, events, technology, and broadcast production provides a well-rounded approach to the new world of events. Libbie's passionate about sharing her knowledge and insights and works with Skills IQ and TAFE to assist in the development of the training and education framework for her sector. 

Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/ 

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Anthony Laye reveals the power of understanding human behavior in business and events. In this episode, he shares strategies for reading body language, responding to client feedback, and ensuring your communication resonates deeply. He emphasizes the importance of embodying the words you speak and developing consistent, small habits to improve your communication skills.


About Anthony Laye:
Behaviour Expert, Anthony Laye has an exceptional ability to understand how we think and behave. Through Anthony's insights, you can elevate your professional communication to stand out, win trust and amplify your influence. Imagine becoming so attuned to your customers' needs that you can deliver experiences that far exceed their expectations. But there's more to Anthony than just reading and influencing people. He also shows you how to understand and influence the way you are thinking too, so you can build more self confidence and awareness.

Anthony’s LinkedIn: https://www.linkedin.com/in/anthonylaye/
Website: https://www.anthonylaye.com/


About The PCOA:
The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.

The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.

Website: www.pco.asn.au


About Connected Event Group:
At Connected Event Group we offer innovation and creativity in audio-visual services and event production, employing technical solutions that help people and businesses communicate with each other. We’ve been translating event technologies for our clients for over two decades specialising in AV equipment and service, technical event production management and broadcasting, across a range of industries. We’re experts in making the impossible possible.

Website: www.connectedeventgroup.com


About Libbie Ray:
Libbie Ray is the Director of Connected Event Group and the President of the Entrepreneurs Organisation Sydney. Libbie's 20 years of experience across marketing, events, technology, and broadcast production provides a well-rounded approach to the new world of events. Libbie's passionate about sharing her knowledge and insights and works with Skills IQ and TAFE to assist in the development of the training and education framework for her sector. 

Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/ 

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Jacqui shares her journey from hotels to starting her own business, revealing the lessons learned along the way. She talks about the importance of training, mentorship, and fostering relationships in the event industry. Jacqui also discusses the challenges of running a business in an industry with frequent turnover, the value of word-of-mouth marketing, and the importance of turning down clients that don’t align with your business vision.

About Jacqui Bates:
Jacqui Bates is Director of The Conference Manager, a Melbourne based professional conference organising company established in 2008. She has worked in the meetings and events industry for over 30 years, holding both senior sales/marketing and operational management positions in the hospitality industry before becoming a Conference Organiser.

Jacqui’s LinkedIn: https://www.linkedin.com/in/jacqui-bates-53ba3915/
Website: https://www.theconferencemanager.net.au/


About The PCOA:
The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.

The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.

Website: www.pco.asn.au


About Connected Event Group:
At Connected Event Group we offer innovation and creativity in audio-visual services and event production, employing technical solutions that help people and businesses communicate with each other. We’ve been translating event technologies for our clients for over two decades specialising in AV equipment and service, technical event production management and broadcasting, across a range of industries. We’re experts in making the impossible possible.

Website: www.connectedeventgroup.com


About Libbie Ray:
Libbie Ray is the Director of Connected Event Group and the President of the Entrepreneurs Organisation Sydney. Libbie's 20 years of experience across marketing, events, technology, and broadcast production provides a well-rounded approach to the new world of events. Libbie's passionate about sharing her knowledge and insights and works with Skills IQ and TAFE to assist in the development of the training and education framework for her sector. 

Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/ 

Send us a text

Dr. Sean Richardson draws from his experience in high-intensity sports to discuss how to perform at the highest level under pressure. In this episode, he reveals strategies for managing stress, preventing burnout, and creating successful, resilient teams. He also explores the importance of clearly defined company values and how leadership can model these values for their teams, all while navigating the uncertainties and last-minute changes often faced in the events industry.


About Dr. Sean Richardson:
High performance and leadership consultant to professional athletes, performing artists, and successful CEOs, Sean brings an Olympic level of commitment to excellence to his work with clients. Combining 30 years as an athlete in competitive sports with a PhD, MA & BA in psychology, ongoing research & professional development in brain and behaviour functionality, and 22 years in practice, Sean has found that the principles of mental discipline, and mental & physical health, required for performance at the highest levels in sport apply similarly to performance at the highest levels in business & life.


Sean’s LinkedIn: https://www.linkedin.com/in/drseanr/

About The PCOA:
The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.

The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.

Website: www.pco.asn.au


About Connected Event Group:
At Connected Event Group we offer innovation and creativity in audio-visual services and event production, employing technical solutions that help people and businesses communicate with each other. We’ve been translating event technologies for our clients for over two decades specialising in AV equipment and service, technical event production management and broadcasting, across a range of industries. We’re experts in making the impossible possible.

Website: www.connectedeventgroup.com


About Libbie Ray:
Libbie Ray is the Director of Connected Event Group and the President of the Entrepreneurs Organisation Sydney. Libbie's 20 years of experience across marketing, events, technology, and broadcast production provides a well-rounded approach to the new world of events. Libbie's passionate about sharing her knowledge and insights and works with Skills IQ and TAFE to assist in the development of the training and education framework for her sector. 

Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/ 

Send us a text

In this episode, Karen Bolinger shares her journey through the events industry and discusses how events can be more than just a good time - they can be a catalyst for intellectual and social impact. She talks about the importance of educating government bodies about the long-term value events bring to communities, how bold thinking from other industries can inspire the event sector, and how sustainability measures will impact the future of events.


About Karen Bolinger:
Karen Bolinger is an innovative, outcome-driven C-suite executive with over 30 years of experience across government, commercial, public-private partnerships, and not-for-profit sectors in the Visitor Economy. She has held senior roles in convention bureaus, hotels, and major events, including developing some of Australia’s largest trade shows. Karen’s strategic leadership has transformed businesses in highly contested markets, delivering results beyond traditional measures.

Karen’s LinkedIn: https://www.linkedin.com/in/karen-bolinger/
Website: https://goldcoastevents.com.au/


About The PCOA:
The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.

The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.

Website: www.pco.asn.au


About Connected Event Group:
At Connected Event Group we offer innovation and creativity in audio-visual services and event production, employing technical solutions that help people and businesses communicate with each other. We’ve been translating event technologies for our clients for over two decades specialising in AV equipment and service, technical event production management and broadcasting, across a range of industries. We’re experts in making the impossible possible.

Website: www.connectedeventgroup.com


About Libbie Ray:
Libbie Ray is the Director of Connected Event Group and the President of the Entrepreneurs Organisation Sydney. Libbie's 20 years of experience across marketing, events, technology, and broadcast production provides a well-rounded approach to the new world of events. Libbie's passionate about sharing her knowledge and insights and works with Skills IQ and TAFE to assist in the development of the training and education framework for her sector. 

Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/ 

Send us a text

Dr. Louise Mahler discusses the intersection of performance and communication, emphasising how to incorporate confidence-building techniques into everyday business practices. She talks about how your voice, tone, and body language can influence customer trust and experience, and how confidence isn’t just a mindset - it’s a skill that must be practiced. She also delves into how communication has evolved and why it’s essential to train and develop these skills.

About Dr. Louise Mahler:

After moving from the Vienna State Opera back to Australia, Louise observed a ‘missing ingredient’ in corporate leadership and completed an award - winning PhD around the unsung wisdom of the mind-body-voice connection she named Vocal Intelligence. Her highly participative sessions mean you leave knowing, understanding and even embodying the change. In 2006 Louise was the recipient of RMIT’s award for innovation in PhD research and in 2023, she was awarded the title of Adjunct Professor and an official member of Forbes Coaches Council.

Louise’s LinkedIn: https://www.linkedin.com/in/louisemahler/

Website: http://www.louisemahler.com.au/ 

About The PCOA:
The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.

The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.

Website: www.pco.asn.au

About Connected Event Group: 

At Connected Event Group we offer innovation and creativity in audio-visual services and event production, employing technical solutions that help people and businesses communicate with each other. We’ve been translating event technologies for our clients for over two decades specialising in AV equipment and service, technical event production management and broadcasting, across a range of industries. We’re experts in making the impossible possible.

Website: www.connectedeventgroup.com

About Libbie Ray: 

Libbie Ray is the Director of Connected Event Group and the President of the Entrepreneurs Organisation Sydney. Libbie's 20 years of experience across marketing, events, technology, and broadcast production provides a well-rounded approach to the new world of events. Libbie's passionate about sharing her knowledge and insights and works with Skills IQ and TAFE to assist in the development of the training and education framework for her sector. 

Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/ 

Send us a text

Join us as we chat with Kelly Maynard about her unique journey from working in hotels to leading Business Events Australia. Kelly takes us through her experiences traveling the world and attending events as a customer, using those insights to shape how Tourism Australia supports and promotes business events. She dives into the impact of the business events sector on Australia's economy, the success of their campaigns, and how event organisers can leverage grants to promote events in Australia.


About Kelly Maynard:
General manager, business events, commercial and industry at Tourism Australia, she is an experienced and passionate professional who delivers outstanding results in tourism distribution, partnerships and event management. A specialist in business events who is a strong leader of people with a strategic focus on the key deliverables of customer service excellence, team management, sales and client account management.

Kelly’s LinkedIn: https://www.linkedin.com/in/kelly-maynard-54570421/ 
Website: https://businessevents.australia.com/en


About The PCOA:
The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.

The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.

Website: www.pco.asn.au


About Connected Event Group:
At Connected Event Group we offer innovation and creativity in audio-visual services and event production, employing technical solutions that help people and businesses communicate with each other. We’ve been translating event technologies for our clients for over two decades specialising in AV equipment and service, technical event production management and broadcasting, across a range of industries. We’re experts in making the impossible possible.

Website: www.connectedeventgroup.com


About Libbie Ray:
Libbie Ray is the Director of Connected Event Group and the President of the Entrepreneurs Organisation Sydney. Libbie's 20 years of experience across marketing, events, technology, and broadcast production provides a well-rounded approach to the new world of events. Libbie's passionate about sharing her knowledge and insights and works with Skills IQ and TAFE to assist in the development of the training and education framework for her sector. 

Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/ 

Send us a text

In this episode, we sit down with Lauren Parsons to explore the art of thriving under pressure, particularly in the fast-paced and often stressful world of events. Lauren shares how resilience, mindset, and self-care techniques—like exercise, breathwork, and creating non-negotiables—are essential for boosting productivity without burning out. She also discusses how leaders can foster emotional connections and make a lasting impact at events by cutting through the noise and creating moments of significance.

About Lauren Parsons:
Lauren is a multi-award-winning Wellbeing Specialist who believes that everyone deserves to thrive. With over 20 years’ experience, she is passionate about helping busy people re-discover how to feel vibrant, confident and energised. Awarded NZ Keynote Speaker of the Year and Educator of the Year 2023/24 by the Professional Speakers Association. Lauren is a sought-after international speaker and one of only a dozen Certified Speaking Professionals in New Zealand, who integrates her wellness and business background to help leaders find the sweet spot between boosting both wellbeing and productivity.


Lauren’s LinkedIn: https://www.linkedin.com/in/laurenparsonsnz/
Website: https://laurenparsonswellbeing.com/


About The PCOA:
The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.

The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.

Website: www.pco.asn.au


About Connected Event Group:
At Connected Event Group we offer innovation and creativity in audio-visual services and event production, employing technical solutions that help people and businesses communicate with each other. We’ve been translating event technologies for our clients for over two decades specialising in AV equipment and service, technical event production management and broadcasting, across a range of industries. We’re experts in making the impossible possible.

Website: www.connectedeventgroup.com


About Libbie Ray:
Libbie Ray is the Director of Connected Event Group and the President of the Entrepreneurs Organisation Sydney. Libbie's 20 years of experience across marketing, events, technology, and broadcast production provides a well-rounded approach to the new world of events. Libbie's passionate about sharing her knowledge and insights and works with Skills IQ and TAFE to assist in the development of the training and education framework for her sector. 

Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/ 

Send us a text

Adam Spencer explores the exciting role AI will play in the future of events, from overcoming language barriers to personalising marketing efforts. He discusses how improvisation skills, along with preparation and AI collaboration, can make a world of difference for MCs and event professionals. Adam also looks at how AI is reshaping industries, including health and sustainability, and how event professionals can prepare for the tech-driven future.


About Adam Spencer:
For the last 12 months, Adam has taught literally thousands of people what Chat GPT is and how this tech revolution may change everything. He has hosted award-winning breakfast radio shows in Australia’s toughest markets and live current affairs TV. He has won improvised theatre competitions and once interviewed John Travolta in front of 75,000 people. Whether it’s a technically demanding event with dozens of moving parts, or flying by the seat of your pants, Adam PRIDES himself on THE high level of energy, engagement and entertainment that he provides whenever on stage, set or screen.

Adam’s LinkedIn: https://www.linkedin.com/in/adam-spencer-b3aa163/
Website: https://www.adamspencer.com.au/
AI information pack: https://landing.mailerlite.com/webforms/landing/v4l3a9 


About The PCOA:
The PCO Association Inc. is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.

The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.

Website: www.pco.asn.au


About Connected Event Group:
At Connected Event Group we offer innovation and creativity in audio-visual services and event production, employing technical solutions that help people and businesses communicate with each other. We’ve been translating event technologies for our clients for over two decades specialising in AV equipment and service, technical event production management and broadcasting, across a range of industries. We’re experts in making the impossible possible.

Website: www.connectedeventgroup.com


About Libbie Ray:
Libbie Ray is the Director of Connected Event Group and the President of the Entrepreneurs Organisation Sydney. Libbie's 20 years of experience across marketing, events, technology, and broadcast production provides a well-rounded approach to the new world of events. Libbie's passionate about sharing her knowledge and insights and works with Skills IQ and TAFE to assist in the development of the training and education framework for her sector. 

Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/ 

Send us a text

Join us on The Conference Collective as Nicole White delves into the crucial topic of self-care in the bustling world of events. Nicole emphasises the importance of personal well-being for professionals in the industry, highlighting how taking time for oneself contributes to enhanced performance and productivity.

Discover practical mindfulness tips as Nicole shares insights on finding balance in a demanding field that often involves future planning months in advance. The discussion encourages a mindful approach, reminding listeners to live in the present despite working in the future.


About Nicole White:
Nicole White, is the founder of the Hold Space For Me Community and as a dedicated entrepreneur, is on a mission to create a lasting impact for individuals thriving in the corporate realm through the power of sound and music. With an impressive 35-year career in the business events industry, Nicole has traversed the globe, delivering unparalleled high-end incentive travel programs for renowned global brands.

Nicole’s LinkedIn: https://www.linkedin.com/in/nicole-white-74b02912/
Rock and Roll Team Building: https://www.rockandrollteambuilding.com/
Vibrate Your Mind: https://www.vibrateyourmind.com/
Hold Space For Me: https://www.holdspaceforme.org/ 


About The PCOA:
The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand.

The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector.

Website: www.pco.asn.au


About Connected Event Group:
At Connected Event Group we offer innovation and creativity in audio-visual services and event production, employing technical solutions that help people and businesses communicate with each other. We’ve been translating event technologies for our clients for over two decades specialising in AV equipment and service, technical event production management and broadcasting, across a range of industries. We’re experts in making the impossible possible.

Website: www.connectedeventgroup.com


About Libbie Ray:
Libbie Ray is the Director of Connected Event Group and the President of the Entrepreneurs Organisation Sydney. Libbie's 20 years of experience across marketing, events, technology, and broadcast production provides a well-rounded approach to the new world of events. Libbie's passionate about sharing her knowledge and insights and works with Skills IQ and TAFE to assist in the development of the training and education framework for her sector. 

Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/ 

Send us a text