This week, former Forrester Research Director, and now champion of clean technology, Jeff Clark, and our host Ian Truscott discuss a fun research paper from one of Ian’s favourite podcasts, Uncensored CMO and agency network Worldwide Partner titled “Confessions of a CMO”. 

As is the editorial policy of the show, they pick 5 f’in’ things that jumped out of this work:

The CMO needs to be the voice of the customer

Trading authority for influence

When chaos reigns, stabilize the ship

The long and the short of it

The death of the CMO is wildly overstated

Then Ian joins Robert Rose in the virtual bar, The Rose & Rockstar, for a chat about a recent article he published on the Content Marketing Institute blog, part of a series discussing plural brands and earning attention one room at a time.   

If you have any comments or thoughts on this topic, we would love to hear them!

Enjoy!

—

The Links

The people:

Ian Truscott on LinkedIn 

Jeff Clark on LinkedIn 

Robert Rose on LinkedIn

Mentioned this week:

Confessions of a CMO

Uncensored CMO

Winning B2B Brand Trust Part 2: How To Earn Attention One Room at a Time

Robert’s newsletter: Lens, his websites, robertrose.net and seventhbear.com

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

We’ll be right back by Stienski & Mass Media on YouTube

The Clash - Should I Stay or Should I Go (Official Video)

Piano Music is by Johnny Easton, shared under a Creative Commons license

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices