The Confident Coaches Podcast

Nothing I say here can really express what's waiting for you inside this week's episode.

A chance to reflect on how far you've come.

A huge decision I have made. (Ok, actually, there's lots of decisions to share.) And how to decide if you're coming with me.

Get the full show notes and more information here: https://www.amylatta.com/216

2024 is just a stone's throw away…what's coming with you? What's staying in 2023? This year was a hella crazy year for the coaching industry, and I don't think anyone could have predicted any of it.

And yet, there's one conversation I had, first week of February, that felt revolutionary at the time, but not so much today.So I'm bringing that conversation back - my most listened to episode in 214 episodes - my first interview with Mark Butler.

Whether you've never heard our conversation or you were one of the many that listened to it repeatedly.

Think about your year. Listen to our conversation.

And then decide…how you are disrupting your business? What's staying in 2023? And what's coming with you in 2024?

Get the full show notes and more information here: https://www.amylatta.com/215

Just how related is diet culture and online business entrepreneur culture?

My guest Stephanie Dodier - host of the Undiet Your Coaching Practice Podcast and I dive into these cultures, how they're similar, how they do damage to both the provider and the client, and what we can do about it.

Plus, a conversation around the role of conformity and confidence that has never been discussed on this podcast that even blew my mind. This is one to savor.

Get the full show notes and more information here: https://www.amylatta.com/214

I won't knock the fun of a new car, but let's create a December to Remember without needing a Lexus wrapped in a giant red bow. It not have to involve a new car.

It starts by considering the path of least resistance in your business. Questioning where growth is actually necessary and where it's just exhausting. Remembering what's super important every day, and what you can let go of. And finally, remember the back to the basics - having conversations. Plus, a challenge I'm offering to commit to have conversations every day in the month of December.

This December, remember it as the month you let go of what you gotta do, and what you want instead.

Get the full show notes and more information here: https://www.amylatta.com/213

How do you want your clients to experience you and your business… once they are in the door? We're talking about Doing Business Better, and specifically defining your Scope of Work, and your Policies.

You know, the stuff you never wanna talk about because….

You're secretly hoping every single client will only want to work on exactly what our marketing says.

Never waver off course, only have amazing experiences, never complain, never have payment problems, and have no thoughts on how you run your sessions or communities.

Hahahahahahahahahahaha. Ok. Now that we're both off the floor, hit play and consider some of these points to ensure you provide the best behind the doors experience for your clients.

Get the full show notes and more information here: https://www.amylatta.com/212

Calling out what's schemey and extractive and just not cool in online marketing is great. But know what's better?

Offering what to do instead.

I compiled not only the reasons why you want to consider changing-up some of these marketing practices, but what to put in their place.

From our copy points, to your sales tactics, to what you're saying and doing on webinars - here are some Feminist Marketing Swaps to start using in your business to elevate your business and your audience.

Do Not Miss downloading the all the Feminist Marketing Swaps I've compiled right here: www.amylatta.com/marketingswaps

Get the full show notes and more information here: https://www.amylatta.com/211

Literally three decades of trying to get better with my time never worked, until I completed turned Calendaring on its head.

In this week's episode, jump right in by rethinking your time and productivity, and what's truly valuable versus what you've been told is valuable.

And spend time making sure your calendar is full of actions that actually help you create clients, not just get stuff done. So that no matter how much or how little you do on any given day, your time is focused on creating income for you.

This episode includes a comprehensive list of actions that create income. To download that list for your own use, get them for free at www.amylatta.com/incomeactions

Get the full show notes and more information here: https://www.amylatta.com/210

Are you pricing your coaching so people will like you; are you pricing your coaching to make as much money as possible on a short time?

I have a better plan - price your coaching based on the income you want to live your life outside of your coaching business.

In this week's episode, I break down the process of how we do this in the Elevate Your income marketing intensive. Plus discuss Price Pacing, charging for where you are in your business, with a pricing plan for the future.

When it's just not possible to "charge your worth," because you simply infinitely valuable, this is the conversation that is actually helpful in how to price.

Get the full show notes and more information here: https://www.amylatta.com/209

Listen, your marketing strategy and content plan CAN look like a giant peg board in a conspiracist's basement - with pictures and arrows and string connecting one phenomena to another.

But something simple totally works, too. And it's way less stressful. And way more fun. And you look a little less maniacal.

In this week's episode, I give you the simplest way to create a marketing strategy and content plan, and including some Level One and Level Two options if you want to go deeper. You'll have a plan of what you're doing next, and have a helluva good time doing it.

Bonus, you'll learn why you need to stop the scroll, and I'm offering 67 hooks that stop the scroll right now. Get your list at www.amylatta.com/hooks

Get the full show notes and more information here: https://www.amylatta.com/208

You can send emails, make posts, run a Facebook group, meet people one on one. You can nail your messaging and establish why you and no one else. And yet those things on their own do not create clients for you.

You are in a Dating Game, and you and I both know, going out to dinner and a movie alone doesn't lead to marriage. This week, talk with me about how you meet people, where, how you're gonna invite them to have the next conversation with you. This is your lead generation strategy, your funnel, your nurturing plan….their experience of you. From the time you meet, to saying Yes, to how you leave them better off no matter what.

Bonus, download your "Where to Meet Your Bestest Clients" guide right now: www.amylatta.com/meetpeople

Get the full show notes and more information here: https://www.amylatta.com/207