The Connected Age

The Connected Age

By David JacobsBusinessTechnology
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The Connected Age episodes

  • Connected World Radio: Managing Social Profiles
    The long awaited return of Connected World Radio. We stay with the format of giving you news, a tip and a tool.
    Today’s news is about Google Maps and it’s integration of Google Local data, now moving to Google+ pages. Get your localized Google data in order because it’s showing up in Maps in a big way.
    The tip is to make sure you have a good quality, up to date photo on your social network profiles, especially LinkedIn. I see too many people and businesses especially who either do not have a photo or who have poor quality photos. These profiles represent your business and people are making judgements about you based on the quality of your profile. If you cannot take the time to tend to a particular social network, you should remove your account. A dormant account is worse than not being there at all.
    The tool this week is BufferApp, a great service that lets you postdate updates to a variety of social networks. Spacing your content updates out and choosing strategic times to publish is an important part of a good content marketing strategy.
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    0 min
  • Connected World Radio: SEO

     
    News: The Oregon Ducks create the “Quack Cave”, a high tech digital media command center.
    Main Topic: SEO. Just enough without overdoing it. Don’t write for Google, write for your human audience, for your potential customer.
    Tip: Use the SEO Plug-in for WordPress by Yoast.
    Listen To The Show!
    0 min

About The Connected Age

From the publisher's feed

What are the societal, cultural and psychological impacts when we are so highly connected? We’ll take a look at social media, gadgets, the internet of things, and other products and technologies that…