Aaron Bickart is a recognized senior leader, entrepreneur, and the Executive Vice President and General Manager of OfferLogix, where he spearheads the development and execution of the company's business strategy. He is an award-winning sales and marketing professional with over 30 years of success in the automotive industry. Throughout his career, Aaron has built partnerships with major OEMs and automotive players like Cox Automotive while serving in different leadership roles at Team Velocity and The Reynolds and Reynolds Company.

In this episode…

What can dealerships do to provide a better customer experience to their clients? How can they offer customers the best car deals in the market and stay competitive?

The automotive industry has evolved over the years. Customers' needs and expectations have also changed, especially with the growth of eCommerce and online retailing. This is why personalization has become so essential in the current auto industry: it helps dealers customize their offerings and retain customers for the long term.

In this episode of the InsideAuto podcast, Ilana Shabtay is joined by Aaron Bickart, the Executive Vice President and General Manager of OfferLogix, to discuss the value of personalizing the customer journey in automotive. Aaron also talks about OfferLogix's Penny Perfect Payments, the adoption of technology in the automotive industry, and how OfferLogix offers a smooth customer experience. Stay tuned.