The Conscious Marketer

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation.

• During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
• The Banfield Foundation is incredibly fortunate to partner with and support hundreds of nonprofit across the country--over these next few episodes we are going to talk with executive directors and leaders from many of those organizations to better understand:
• • how their local community and shelter has been impacted
  • how they are evolving services to address the paint points of their the community and pet owners
  • how the public can help support their efforts, and more.

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation.

• During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
• The Banfield Foundation is incredibly fortunate to partner with and support hundreds of nonprofit across the country--over these next few episodes we are going to talk with executive directors and leaders from many of those organizations to better understand:
• • how their local community and shelter has been impacted
  • how they are evolving services to address the paint points of their the community and pet owners
  • how the public can help support their efforts, and more.

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation.

• During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
• The Banfield Foundation is incredibly fortunate to partner with and support hundreds of nonprofit across the country--over these next few episodes we are going to talk with executive directors and leaders from many of those organizations to better understand:
• • how their local community and shelter has been impacted
  • how they are evolving services to address the paint points of their the community and pet owners
  • how the public can help support their efforts, and more.

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation.

• During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
• The Banfield Foundation is incredibly fortunate to partner with and support hundreds of nonprofit across the country--over these next few episodes we are going to talk with executive directors and leaders from many of those organizations to better understand:
• • how their local community and shelter has been impacted
  • how they are evolving services to address the paint points of their the community and pet owners
  • how the public can help support their efforts, and more.

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation.

• During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
• The Banfield Foundation is incredibly fortunate to partner with and support hundreds of nonprofit across the country--over these next few episodes we are going to talk with executive directors and leaders from many of those organizations to better understand:
• • how their local community and shelter has been impacted
  • how they are evolving services to address the paint points of their the community and pet owners
  • how the public can help support their efforts, and more.

On this episode of The Animal Marketing Podcast, host Anna Madill and Dr. Kerri Marshall, Chief Veterinary Officer and board member at BabelBark, discuss the question: How can technology enable pet owners to connect the dots within the fragmented landscape of pet care providers: from the vet, to the local shelter and even to the groomer, to provide the best care possible for their pet?

In Avenue's 9th episode of The Animal Marketing Podcast, host Anna Huston and guest Peter Alberti, the CEO of Inulogica discuss the question: How are organizations using personalization and technology to provide better care for pets?

Peter's inspiration behind starting Inulogica was to help connect pet owners and veterinarians to resources and access to the critical areas of pet care to produce more overall satisfaction for all stakeholders. Inulogica meets this mission by working closely with veterinarians and pet owners through their brands like Whisker, a personalized pet health app and guide, and Smart Outcomes, a channel for veterinarians to use to further connect with pet owners. They also have several business partners like Waggle, a charity for pet owners in need of financial assistance. Inulogica aspires to continue bringing the veterinary and pet owner community closer, so that pets are easily and consistently able to receive sustainable and accurate care.

Here are some main points of discussion in today's podcast:

• An overview of Inulogica's mission & impact
• How Inulogica is creating a more sustainable world for all pet and veterinary stakeholders
• The incorporation of technology and data, like Smart Outcomes & Whisker to simplify pet care and make it more accessible to all
• How pet care startups are connecting and forming partnerships that are mutually beneficial and ultimately help pets and their owners

Listen to the full episode of The Animal Marketing Podcast here.

To learn more about Inulogica, you can visit their website at www.inulogica.com

On this episode of The Animal Marketing Podcast, host Anna Hutson and Winson Wong of Kinship discuss the question: How are organizations innovating and mobilizing technology and data to better serve pets and their owners? Kinship was established as a division of one of the world's largest pet care companies, Mars Petcare, with a vision of creating a better world for pets by using data, analytics, and technology to accelerate and connect pet care startups.

In Avenue's 7th episode of The Animal Marketing Podcast, Anna spoke with Brian Posewitz to discuss how citizens can engage with animal welfare issues within their local and state governments.

Here's the big question for episode 6 of The Animal Marketing Podcast: how is the fight for animal welfare used to engage like-minded citizens to promote the protection of animals? We spoke with Michelle Coppola, communication and operations coordinator of Fences for Fido, to get her take.

Michelle's background is in broadcasting, and she happened upon Fences for Fido when they were seeking out her strong radio personality to serve as an emcee for one of their fundraising events. Since then she's been an active member of the team, using her voice, connections, and marketing savvy to continue to spread awareness about Fences for Fido's mission. Here are some of the main talking points in today's podcast:

• The origin story of Fences for Fido and other organizations that inspired them to work in this specialized niche of fence-building for animal welfare
• How Fences for Fido promotes awareness about the problem and education about the positive effects of free running space can have for a dog and its family
• How FFF uses different channels of marketing to promote their mission, and how digital marketing has impacted growth and awareness
• Animal welfare law in the state of Oregon: past wins and opportunities for the future