The Conscious Podcast

In this episode of the Conscious Podcast, Senior Marketing Executive Maddie Platt is joined by Hannah Perryman, Senior Marketing Account Manager at Consortium - more than marketing.

Maddie and Hannah discuss the similarities and differences between marketing for accountancy and law firms, how they can support one another and how to portray trust in marketing for law and accountancy firms.

Find out more about Consortium here: https://www.consortiumbiz.co.uk/

In this episode of The Conscious Podcast, Senior Marketing Executive Maddie Platt is joined by Lou Gilbert from Consortium – more than marketing.

Lou has been working in professional services marketing for more than 20 years. She's worked in-house at a Magic Circle law firm and a Top 5 Accountancy Practice as well as with smaller niche legal practices and firms.

Lou is heavily involved in submitting legal Directories and improving submissions for her clients which is why she is discussing legal Directory submission best practices today.

Lou shares her advice on whether all law firms need to be submitting legal directory submissions, how law firms can utilise the information they submit in their wider marketing and what makes a good legal directory submission.

If you'd like to get in contact with Lou, you can do so by emailing [email protected].

If you've enjoyed this episode of The Conscious Podcast, don't forget to like, share, subscribe and comment wherever you get your podcasts.

In this episode of the Conscious Podcast, Senior Marketing Exec, Maddie Platt is joined by Law Firm Marketing Club (LFMC) Community Manager, Sophia Stancer.

The Law Firm Marketing Club (LFMC) is a supportive community dedicated to helping law firms to do better marketing. This may be to get more clients, earn more fees, improve know-how and skills, or it may be to share and collaborate with other law firms across the UK.

Sophia explains a little about what the LFMC offer, how she creates a community for the members and why community is so important for law firm marketers.

She also discusses the best piece of marketing advice she's been given, and the trends she thinks law firm marketers will be concentrating on for the remainder of the year.

In this episode of the Conscious Podcast, Senior Marketing Exec, Maddie Platt is joined by Social Media Manager, Laura Morris where they discuss law firm's social media and how to create a successful social media strategy.

00:00-01:00 - An introduction to Laura, Social Media Manager

01:01-02:00 - What are the key components to a social media strategy? Are these changing?

02:00-04:15- What type of content are most successful for law firms?

04:16-08:35 - How do you strike a good balance between different types of content in your social media strategy?

08:36-10:11 - An overview of social media analytics

10:12-12:25 - An overview of paid advertising for law firms

12:26-15:00 - Videos for social media

15:01-20:30 - Is brand voice important for law firm social media

20:31-23:17 -Tips for social media when you have limited resources

23:18-27:13 - Business pages engaging with individuals

27:14-29:53 - Social media trends in 2024

29:54-35:23- Resources for keeping up with social media trends/updates

In this episode of The Conscious Podcast, we discuss all things law firm marketing with Head of Account Management Dan Hodges.

Dan has over 16 years of experience in the legal sector, ranging from business development to practice management and strategic planning. Dan has worked with over 300 law firms, helping them gain a better understanding of how they can become more successful online.

In this episode of The Conscious Podcast, Senior Marketing Exec Maddie Platt is joined by Head of Content Georgia Davies to discuss all things legal sector copywriting regarding AI.

AI has been thrust into our lives, and it doesn't look like it's going anywhere. So, how can law firms embrace AI, what are the risks they need to be aware of, and how is AI going to evolve in legal sector copywriting in 2024? Georgia discusses her top tips and best practices in this episode of The Conscious Podcast.

Does networking in the legal sector come naturally to you? If not, Laura Jimenez, Account Manager at Conscious Solutions shares some of her top tips for networking in the legal sector.

Laura shares some of her stories and experiences of being in the legal sector for just over a year!

Listen to our Conscious Podcast episode with Stephen Brown from Lights on Consulting. Stephen is an IT Consultant at Lights-On Consulting and works with clients to solve complex IT and Management challenges.

00:00-2:59 An introduction to Lights on Consulting and their focus on the legal sector.

2:59-7:00 Why Stephen and Lights on Consulting enjoy working within the legal sector.

7:01-9:39 The importance of IT security for law firms

9:40-16:09 IT Service Quality

16:10-17:37 Should your IT security be in-house or outsourced?

17:38-23:27 A discussion into CTS, and what the industry as a whole will learn from this.

23:28-27:24 3 top tips for law firms IT security

David Sparkes is the founder of Millbourn Ross, a sector specialist M&A broker for law firms and legal technology companies.

Some of you may know David from a former life as founder of Burlington Media Group, which operates three well-known communities in the legal sector.

Since exiting in 2020, David has focused on supporting business leaders with their growth and exit strategies. 

In this episode of the Conscious Podcast, Managing Director David Gilroy discusses the current M&A market for law firms in 2024, how to prepare for an M&A and all you need to know about run-off cover, will banks and more.

Skip to the bit you want:

00:00-03:21: An introduction to David Sparkes and Millbourn Ross.

03:22-6:13: The current landscape and direction of law firms in 2024.

6:14-9:12: Who do you think will be the next big law firm?

9:12-10:54: What do you like about working in the legal sector?

10:55-14:29: What are five things law firms can do to prepare for an M&A?

14:30-18:19: How are M&S being funded?

18:19-23:57: What do you need to understand about run-off cover?

23:57-27:42: The challenges for law firms in the M&A market.

27:43-31:00: Some final top tips and advice for M&As in 2024.

31:00-End: What is your opinion on Axiom Ince?

If you have any questions about this episode, please get in touch with Maddie at [email protected].

In this episode of the Conscious Podcast, Design Director Tracey Stock, Search Marketing Manager Matt Nicholls and PPC Executive Owen Griffiths have an open and honest conversation about the mental health and the formation of the Conscious Wellbeing Team.