The holidays are here—our calendars are full, our phones are buzzing, and our feeds are overflowing with festive photos and year-end promotions. But beneath the hustle, what most of us are really craving is connection.

In this solo episode, Ruthie breaks down what authentic engagement truly means and how it can build real community on social media. Not the “drop an emoji and disappear” kind of engagement—the kind that creates conversations, strengthens relationships, and reminds your audience that there’s a real human behind the feed.

You’ll learn the difference between inbound and outbound engagement, how the algorithm actually interprets your relationships, and why DMs and thoughtful comments matter more than ever. Ruthie also shares how tools like ManyChat can support—not replace—real connection, and how small gestures of humanity can stand out during a busy, emotional time of year.

If you’ve ever wondered how to show up on social without burning out, this episode will help you build connections with clarity, generosity, and intention.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Somewhere between girlboss hustle culture and the idyllic “soft life” sits a reality most ambitious moms are quietly navigating: the middle path. In this honest and heartfelt conversation, Ruthie Sterrett explores what it really looks like to want both—a meaningful career and the capacity to show up for your family—without burning out or abandoning your ambition.

Ruthie shares her personal story of leaving corporate life, navigating the mental load of motherhood, and building a business designed around flexibility, purpose, and enoughness. She unpacks why society pushes women toward extremes, how high-achieving moms internalize unrealistic expectations, and the cultural and structural challenges that make modern motherhood feel so heavy.

You’ll hear insights inspired by research from McKinsey, Lean In, Harvard Business Review, and real conversations inside the Consistency Corner community. Plus, Ruthie reframes the 5C Framework—Clarity, Calendar, Content, Consistency, and Conversion—as a tool to help moms define success on their own terms.

If you’ve ever felt like you’re doing everything and still not doing “enough,” this episode will feel like an exhale. You’re not failing; you’re pioneering a new model of motherhood. And you don’t have to do it alone.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this heartfelt conversation, Ruthie Sterrett shares how to stay consistent in your business without the constant hustle. Joined by web designer and founder Dana Watkins, Ruthie explores what it really looks like to balance life, work, and marketing—especially when you’re in a hard season.

From choosing which platforms to focus on, to deciding what to share personally, this episode offers a gentle reminder that consistency isn’t about doing it all—it’s about finding a rhythm that fits your life right now.

You’ll hear how Dana navigates growing her business while managing IVF and a full-time job, and Ruthie offers practical, compassionate insight into maintaining visibility, setting boundaries, and letting go of the “shoulds.”

Whether you’re in a busy season or simply craving a slower, more aligned pace, this episode will remind you that you can show up for your audience without showing up everywhere.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Are you tired of feeling like you’re constantly chasing the next big hack? In this episode, Ruthie breaks down how to make sense of the endless stream of trends, tactics, and tools flooding your social media feed — and how to use them strategically for your brand.

You’ll learn how to identify which trends actually serve your business goals, why you don’t need to hop on every viral sound, and how to use tools like trending audio and scheduling apps without burning out. Ruthie even shares her honest take on using AI for trend research (and why it’s not the shortcut you think it is).

This conversation will help you reframe how you think about trends — not as a magic bullet, but as an amplifier for your message when used intentionally. You’ll walk away with clarity, confidence, and a few practical tools to make social media feel more sustainable.

✨ You’ll Learn:

• Why chasing hacks leads to burnout
  
  
  
• How to evaluate trends strategically
  
  
  
• Tools that make trendspotting easier
  
  
  
• What to do when you go viral
  
  
  
• Why connection always beats constant creation
  
  

🎟️ Want to go deeper? Join Ruthie at the next Social Media Mixer — part networking, part workshop, and 100% real conversation about what’s working on social right now.

Save your seat here!

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Ever feel like you’re supposed to “be everywhere” on social media to grow your business — but you’re just trying to keep up with client work and life?

In this inspiring conversation, bookkeeper and QuickBooks expert Erika Millard, host of the Get Comfy with Numbers podcast, joins Ruthie to share how she’s learned to build trust online and market her service-based business with authenticity.

Together, they unpack:

• How Erika shifted from full-service bookkeeping to empowering women to understand their numbers
• Why social media’s role in her funnel has changed — and how that’s actually increased connection
• The tension between showing “real life” as a mom and staying professional online
• How to test your content with intention (without getting stuck in comparison or overthinking)

If you’ve ever wondered how to market your service-based business without burning out, this episode will remind you that clarity beats consistency every time.

👉 Connect with Erika on Instagram @erika_millard
👉 Learn more from Ruthie at theconsistencycorner.com

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Do you really have to post on Instagram all the time for it to work? The short answer: nope. 🙅‍♀️ In this episode, Ruthie Sterrett, founder of The Consistency Corner, shares why she’s swapping daily posts for a strategic 9-grid on her agency’s profile — and how you can use the same approach to simplify your social media without losing traction.

You’ll hear Ruthie break down the “consistent doesn’t mean constant” philosophy that guides her content planning and why seasonal strategy shifts matter more than algorithm hacks. Learn how to decide if a 3-grid or 9-grid fits your business, what to post when life gets busy (hello, Q4 holidays), and how to keep your Instagram working for you — even while you’re not posting every day.

Whether you’re managing multiple profiles, running a brand that serves moms, or just ready to breathe again on social, this episode will help you build a content strategy that’s intentional, sustainable, and actually fun again.

✨ Want support? Explore our done-for-you 9-Grid service or grab the 9-Grid Planning Pack to DIY your own and step into the season with less overwhelm and more consistency. 

Learn more about working with The Corner Office

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

When someone lands on your Instagram profile, you’ve got three seconds to make a first impression—and your top three pinned posts (aka your three grid) are prime real estate for doing just that.

In this episode of The Consistency Corner Podcast, Ruthie Sterrett breaks down how to use the Instagram three-grid to instantly communicate who you are, who you help, and how you serve. You’ll learn why these three posts act like a window display for your business—and how to design them with intention, whether you’re launching, pausing, or pivoting.

If you’ve ever wondered what to pin, how to design your grid, or how to make sure your profile does the heavy lifting for your brand—this episode walks you through exactly what to include, how to structure it, and why it matters.

Perfect for: Founders and CEOs of brands that serve moms who are ready to make Instagram work smarter—not harder.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Before you post one more piece of content, stop and ask yourself these 12 questions.

In this episode, Ruthie Sterrett breaks down the real foundations of a social media strategy that works in 2025. Forget the endless “shoulds” you hear from online gurus—post more, use hashtags, jump on trends—this is about building a strategy that aligns with your business goals and makes social media feel manageable again.

You’ll walk away with clarity around what kind of content to create (personal vs business-focused), how often to post, which platforms to prioritize, and what type of engagement plan actually works for busy founders. Ruthie shares the same questions she uses in strategy sessions with clients to cut through the overwhelm and create a system that supports growth without burning you out.

If you’ve ever felt like you’re shouting into the void on Instagram, exhausted by the “shoulds,” or questioning if going viral even matters, this conversation will help you breathe again. You’ll learn how to make intentional choices about your content and build a strategy that supports both your business and your life.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

AI isn’t replacing you—it’s here to support you. But only if you know how to use it.

In this episode of The Consistency Corner, Ruthie shares why “outsourcing” everything to ChatGPT doesn’t work, and how to train AI to become a true team member in your marketing. From treating it like an overeager intern to providing context, examples, and feedback, Ruthie walks you through 7 strategies to finally get results you’re proud of.

Whether you’ve been frustrated by generic outputs or want to use AI to reclaim your time, this conversation will help you see ChatGPT as a collaborative partner—not a copy-paste machine.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Building a business is a lot like building a winning sports team—you can’t do it without the right players and the right playbook. In this episode, Ruthie Sterrett shares how your marketing strategy needs more than a few good posts. You need aligned roles, energy that matches your vision, and a proven playbook like the 5C Framework to guide every move.

From strategists and designers to copywriters and community managers, every role plays a part in helping your brand show up consistently and convert. Learn how to put the right people in the right positions, why vibes and alignment matter just as much as skills, and how to use a marketing playbook that ensures your team runs the same plays toward the same goals.

If you’ve been DIY-ing your marketing or piecing together support without a clear strategy, this episode will give you clarity on how to finally get the consistent results you’ve been chasing.

Learn more about working with The Corner Office

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner