Soft As Steel

The Construction Industry: A Story Worth Telling


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In this episode, I am joined by Sean Strickland, the Executive Director of Canada’s Building Trades Union (CBTU), an organization representing over 600,000 skilled trades professionals across the country. Together, we explore the transformative power of soft skills in the workplace, from fostering respect and inclusion to building stronger team dynamics. Sean shares his insights on creating a culture of diversity within the trades and highlights the incredible career opportunities in this thriving industry. Tune in to gain actionable advice on how to thrive both personally and professionally in today’s evolving workforce.

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Soft As SteelBy Dennis Doran