Building a Business Through Podcasting: Tom Froggatt’s Journey with Singular Biotech

 

In this episode, Peter O'Donohue introduces Tom Froggatt from Singular Biotech, a pioneer in using podcasting as a growth engine for his consulting business.

 

Tom shares how the 'Careers in Discovery' podcast has generated substantial revenue for Singular Biotech, a consulting firm focused on biotech companies.

 

He discusses the challenges and strategies behind starting a successful podcast, the importance of building genuine relationships, and the value of providing useful content. Tom also touches on the evolution of his podcast, expanding to new areas, and maintaining consistency to sustain business growth.

 

This is Ideal for consultants and business owners looking to leverage new methods for lead generation and personal branding.

 

 

00:00 Introduction and Welcome

00:30 The Power of Podcasting for Business Growth

01:09 About Singular and Its Mission

01:38 The Journey to Starting a Podcast

03:55 Targeting the Right Audience

06:19 Podcasting Strategy and Success

15:26 Consistency and Personal Branding

20:09 Technical Aspects of Starting a Podcast

29:05 Challenges and Overcoming Fear

34:06 Conclusion and Final Thoughts