In this episode of Contenders Edge, we sit down with Nick from Iron Shake Inc, who started working construction at 13 because he didn’t want to do chores. He shares how real jobsite experience, not shortcuts, shaped his career and how he built his construction company by showing the work on Instagram. We talk trades vs school, learning fundamentals early, and why a digital presence now decides who gets the call. If you run a GC or subcontracting business and want to grow without waiting years for referrals, this episode is worth your time.

Tech keeps trying to “fix” construction without knowing the jobsite.

Episode 1 is a real back-and-forth between a 30-year General Contractor and an AI nerd, voice notes vs forms, structure vs “say it and go,” and what actually holds up on site.

We get into the stuff you deal with every day, half-finished reports, photo dumps with no labels, getting pulled away mid-task, and trying to remember details hours later.

If you build for a living, or run the people who do, press play.

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