The Content Academy Podcast: Content Creation for Online Business | Creating Raving Fans |Selling High Value Paid Content |

David is an actor, producer, author and playwright and along with self publishing four books on Amazon, he has written three plays, all of which have gained critical acclaim.

David is a remarkable person, having been hit by lightening back in 2004 David turned to writing as a way for him to not only cope with his recovery, but given the fact that he could not act, it helped him keep busy and productive. This Irish playwright has a way with words and he can certainly tell and story, so much so that one of his plays "The Gift of Lightening" has been picked up by Blue Pip Productions and is being made into a feature film.

Today we have Lane Kennedy on the show, Lane is a speaker, coach and the founder of The Game Changer Society. In her time Lane has taken a start up from inception to grossing over a million dollars in sales in less than 18 months and is no slouch when it comes to creating amazing content.

Now through her work with clients she helps entrepreneurs go from as she puts it " helpless to balls to the wall fearless!" Lane has been featured on Entrepreneur On Fire with John Lee Dumas, Inc.com, The Huffington Post and she most certainly know how to bring it when it comes to giving advice to bloggers and business owners looking to take their content to the next level.

Corey Poirier is an award winning Keynote speaker and a TEDx Speaker, award winning executive, host of the top rated Conversations With PASSION Radio Show and is also an International Best-Selling Author.

Corey believe it or not did not read his first book until he was 27 years old and now is the author of not only a best seller with his book "Share your message with the world", but he as also written seven other books. When it comes to creating content, this guy crushes it!

Jeff is a Marketing Strategist, Consultant, Speaker, Best Selling Author and Jeff with many years of experience and he teaches his clients the most innovative ways to optimise and automate their marketing. Jeff has worked with some big name brands such as AT&T, The Home Depot and TNT to name but a few and we are delighted we were able to get him on the show today.

Mike Morrison from Members Site Academy was our guest on today's podcast and while Paul was off tending to a dental emergency Phil and Mike got to the "root" of all evil, creating content for a membership site.

Mike has been in online business for over 12 years and together with his partner Calli Willows they have been leading the way when it comes to Membership Sites. Mike and Calli have been guiding clients through every stage of membership site set up, from tech to content and beyond and over the years have seen it all.

Andrea Stenberg from the Baby Boomer Entrepreneur is a Social Media Marketing Coach who helps small business get new clients from social media. Andrea breaks down social media and helps overwhelmed solopreneurs get great results.

Andrea started out as a copywriter and has over ten years of social media experience. AndreaStenberg.com is her site and in this episode of the podcast she explains why you should stay true to your business plan, how to use social media properly and how she increased her blogging speed by 50%!

Erica Duran is a freedom based lifestyle designer who helps people get out of the 9-5 and live the lifestyle they really desire and while she too lives the lifestyle many wish they had, she still manages to create an amazing amount of top quality content.

Erica has been doing this since 2012 on her site EricaDuran.co and in today's podcast episode she give us the full run down on exactly how she manages to this working only three days a week.

It is clear from this episode that she is extremely organised and she spares no detail as she outlines exactly how you to can get on top and stay on top of your content.

Sam Nordberg is the C.E.O of a training company in Brisbane Australia and she focuses on not only showing her clients how to teach people (train the trainer), but she also teaches her clients how to create profitable online courses. Sam has been in business for over five years and during that time has worked with the Australian Defence Force, Emergency services, Government departments and the Surf Lifesaving Foundation to name but a few.This is perhaps the most actionable podcast interviews we have had to date and it is crammed with plenty of information that you can take action on today!

Mark Asquith joined us from Excellence Expected, the #1 Small Business Podcast out of the United Kingdom. Mark is a real innovator and has helped thousands of small business owners reclaim their life with his productivity hacks. In this episode of the Content.Academy podcast we learn how Mark produces so much quality content every single week. In…

Gene is a business coach who works with powerful business owners, with influence impact and income. Gene has been featured in Forbes, NBC, Entrepreneur and the Huffington Post.

Gene worked in “corporate America” up until 2001, when he went out on his own and with the first few years had made over $5 million in sales, but in 2010 disaster struck and Gene lost it all, his house, his savings and his self esteem, but has since bounced back to bring his clients to the next level, adding over $500,000 to their businesses with in the last year.

Gene’s Leaders in the Trenches Podcast has seen some amazing guests like John Lee Dumas, Chris Ducker and our very own Phil Mc Grath.

In this episode you will learn

· Money is not an obstacle to success

· Why a team can help you up your content game

· Why being laser focused with your content is so important

· Why you need to take a stand

· Learn not to listen to your inner critic

· Why repurposing your content is so important

Pearls of wisdom from Gene

"When that one person reads what you have or they hear your podcast, will they say me too! Will they say he/she gets me?"

“The bullseye, the centre the sweet spot, is the profitable niche, that is the one person who gets the highest value from what you have to offer.”

"You have got to really know who you are writing to because the watered down version gets ignored so easily, where as the specific version polarises the audience, it tells them exactly who it is for and who is it not for."

“Your inner critic is an asshole”

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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Special thanks to Gene for taking the time to share his tips, strategies and wisdom with us this week. Why not drop him a tweet and let him know your thoughts on today’s episode, @GeneHammett