In this episode I talk about building expectations in your life and your business. This is something you can utilize in your own business for your clients. I walked into our living room yesterday when my daughter was watching a youtube video. It was a girl giving this tour of her elaborate house. I asked […]

Believe it or not, your prospects don’t care about your awards, team photos of years in business initially. Sure it comes into play later in the customer journey. In the initial stages of the buying cycle when prospects are looking for a solution to their problem, they are not concerned about that stuff. They want […]

Business is a lot like life and when things just don’t work out you need to make a change. Just like two married people divorce due to indifferences or struggles they face and can’t overcome, you may have that same battle with clients. This episode is all about discovering your battle, identifying what the problem […]