In this week's episode, I delve into my past to help you understand how being your true self when setting up your business is honestly the most important thing. If I was given this advice before starting Bluebird Creative then I would have gotten to where I am now a lot quicker. But in some ways, it helped me, even more, to find out who I was and find my own business path.

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Today's guest is Lucy Lee owner of jewellery brands Lily Charmed and Scream Pretty. Lucy previously worked in television but wanted a work/life balance after having 2 children and was seeking a more creative outlet, so she set out on a new chapter. She quite literally started Lily Charmed from her kitchen... she on-boarded the babysitter as well as 2 family members.

I loved this conversation, hearing how both Lucy and her sister go from designing the jewellery, both with different techniques, to hearing about their growth, setbacks and ups and downs in growing a successful business.

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A short solo episode all about that inconspicuous heart shaped button on Instagram... yes the Like button! I discuss how this little button, believe it or not, is not the most important on Instagram as well as giving you insight on what's coming up in the rest of the series.

Check out the show notes here: https://www.bluebirdcreative.co.uk/post/instagram-and-the-need-for-likes-the-content-collective-podcast

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Guys, we're ending this series on a power up episode and you're gonna love it. Stacy Oakley is an expert in SEO and guides you through some simple truths which will help demystify what SEO is and what it isn't. Lauren gets Stacy to spill the tea and delivers loads of actionable tasks to massively improve your chance of climbing the ranks within Google. Download this one and grab a notepad and pen, you're gonna love it.  

SHOWNOTES:

https://www.bluebirdcreative.co.uk/post/understanding-seo-with-stacy-oakley-the-content-collective-podcast

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If you're not creating video content for your business in 2022, you're missing a huge chunk of your potential audience reach. Instagram has been biased towards accounts creating video content for some time and it's not slowing down. In this penultimate episode, Lauren hosts a super engaging interview with Phoebe from Edit by PS. This conversation dives right into her experience starting a business during the pandemic and how creating video content using Instagram has been the driving force and marketing machine behind their business. Do not miss this one guys! Grab your fav mug and go-to coffee and we'll get stuck in.

SHOWNOTES:

https://www.bluebirdcreative.co.uk/blog/creating-video-why-video-is-king-and-starting-a-pandemic-business-the-content-collective-podcast

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One of the things which separates average from extraordinary? Habits. Creating healthy habits and intentions is what every successful person has done continually to get ahead. Just changing a few simple things each day will help you become a more successful person in business and your personal life. In this episode, Lauren gets straight to the juicy stuff with her approach to habits and how she sets intentions to fuel her success in life.

SHOWNOTES:

https://www.bluebirdcreative.co.uk/blog/the-content-collective-podcast-healthy-habits-and-intentions-the-hare-and-the-tortoise

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This is another super insightful episode into building your community and the power of Instagram. You don't always need a huge following but you need an engaged audience. Zoe has absolutely smashed her business goals and stuck to a marketing formula which has helped her business grow from strength to strength. Not to be missed guys. Let's go ladies!

SHOWNOTES:

https://www.bluebirdcreative.co.uk/post/knowing-your-brand-building-community-and-affiliate-marketing-the-content-collective-podcast

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Welcome back to another exciting episode and for all of you regular listeners you're in for a treat. Lauren gets straight to the juicy stuff with her top 10 favourite business tools which and all amazing (business) life hacks. We all love being productive and it's even better when someone has done all of the hard work for you to source out THE best tools for getting your business working for you rather than against you. Up until now, you believe how you ran your business without these tools. Tune in, let's go! 

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One of the most important elements to really take your business to the next level, is to niche down. Lauren has spent hours and hours developing her brand story so that it connects with a certain niche. In business you need to know who your customer is specifically and how to talk to them. This episode will take you on a journey full of tips and ideas of how to find your ideal client and Valentina shares her view on how and why she has reached her success in business. Grab your headphones and coffee ladies, let's do this.

SHOW NOTES:

https://www.bluebirdcreative.co.uk/blog/the-content-collective-podcast-niching-your-brand-with-valentina-ring-of-the-stars-inside

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Getting others to recognise your brand as a standout from the crowd is essential for your business to grow online, but how much do you know about your own brand aesthetics? Lauren dives into how to develop your brand from a style point of view and what things to consider. She also spills the tea on what she's done to create huge success in her own brand. Grab a hot coffee in your favourite mug and tune in!

SHOWNOTES: 

https://www.bluebirdcreative.co.uk/blog/the-content-collective-podcast-importance-of-aesthetics-and-having-a-style

BLUEBIRD CREATIVE INSTAGRAM:

https://www.instagram.com/bluebird_creative/

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