After a holiday reset in Greece, Chris Goor is back with fresh perspective—and a manifesto for creators who want to do more than chase views.

In this episode of The Studio Sessions, Chris lays out 8 powerful principles for building a personal brand that stands the test of time, including:

• Why we sell outcomes, not courses

• The importance of naming your frameworks so they become real, usable IP

• How to turn the “volume of you” up to 11 in your content

• Why social media companies work for you, not the other way around

• The right way to use AI (as support, not your brain)

• And the most important lesson of all: your time is now

He also shares an AI-generated experiment at the end—turning his manifesto into a Coldplay-style anthem about creating for people, not machines.

📩 Want to share your thoughts on the manifesto?
Email Chris at [email protected]

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