The Studio Sessions with Chris Goor

The first three seconds of your video do most of the heavy lifting. Christy and I get into why, starting with a brutal question to ask about everything you post: would you have stopped scrolling for it?

We talk about what makes a good text hook (a promise, not your advice), why "hunting versus farming" meant nothing to no one, Christy's list of words she can't stand (including two of my favourites), and the dog trainer hook that became his best video. Then we look at what happens on screen in those first seconds, why being yourself beats looking professional, and why boring content attracts boring clients.

If people are scrolling past your videos, this one's for you.

In this episode

[00:27] Why the first three seconds matter so much
[01:42] Would you have stopped scrolling?
[02:09] My mistake: hooks that tried to be clever
[03:23] Text hook debates on our sofa
[04:28] What makes a good text hook: make a promise
[05:49] Keep it under five words
[06:43] Christy's banned words list
[07:35] Don't put your advice in the hook
[09:31] The glass door problem
[10:37] Why hooks feel cringe, and why we need them anyway
[13:20] "Hey guys, it's windy Tuesday"
[13:45] Talk to one person, not a crowd
[14:35] Action plus benefit: a simple hook formula
[15:23] Hack, trick or secret?
[16:17] Words that speak to your viewer's pain
[16:51] Calm dog walks without complicated training
[18:35] Hooks work for emails, websites and YouTube too
[19:13] What happens on screen in the first three seconds
[20:47] Softer hooks that feel less cringe
[22:39] Think like an artist
[23:45] Do the opposite of your industry
[25:36] "But I work in a professional field"
[27:38] One authentic reel, 9,000 new followers
[28:35] Don't get lost in the middle grey
[30:13] Your peers aren't your clients
[30:44] Boring content attracts boring clients
[31:53] This week's challenge: try something different in your first three seconds

Send us your questions

What are you stuck on right now? It might be what to say on camera, writing a hook that works, or turning views into clients. Send it over and we'll answer as many as we can on the show.

Record a quick video or voice note, or just type it out:
https://www.videoask.com/fzc1x1h6r

New episodes every Thursday, up until Christmas at least. Follow the show so the next one lands in your feed.

Want more help?

Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro

Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro

The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro

The podcast website: every episode in one place.
https://podcast.thechrisgoor.com

Say hello on Instagram: https://instagram.com/thechrisgoor

Last week we talked about how long it took to grow a following. This week Christy and I talk about the other side of it: why people stop, and how to get your mojo back when content feels like walking through mud.

We cover what to do when the algorithm knocks you off your stride, why fun gets you out of a slump faster than another list of tips, and Christy's secret about why she gets excited when someone in our community says they want to quit. There's a hermit crab, a long blonde wig and a lot about finding your North Star.

If your content feels flat right now, this one's for you.

In this episode

[00:15] Why people stop, and what the ones who blow up have in common
[01:08] Creating content is lonely
[01:41] Christy's approach: treat it like your job
[03:02] When the algorithm's signals knock you off your stride
[04:53] Going back to your audience and your North Star
[06:06] Why fun gets you out of a bad patch
[07:09] Christy's haircut video
[10:02] "I'm in a corporate setting": try a bold opinion instead
[12:17] Christy's secret: why she cheers when someone wants to quit
[14:54] Be the hermit crab
[16:02] What are you fighting for?
[17:24] The shells we've shed (including pizza hands)
[20:01] Wintering: the growth you can't see yet
[21:04] Consume less, play more
[22:14] Why a one-week break turns into six
[22:37] Find a content buddy
[25:24] The man with 1,500 videos and no clear message
[26:48] One useful thought at a time
[28:52] Just keep going

Send us your questions

What are you stuck on right now? It might be what to say on camera, staying consistent, or turning views into clients. Send it over and we'll answer as many as we can on the show.

Want us to test your North Star? Send it over the same way and we'll tell you if it's clear enough.

Record a quick video or voice note, or just type it out:
https://www.videoask.com/fzc1x1h6r

New episodes every Thursday, up until Christmas at least. Follow the show so the next one lands in your feed.

Want more help?

Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro

Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro

The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro

The podcast website: every episode in one place.
https://podcast.thechrisgoor.com

Say hello on Instagram: https://instagram.com/thechrisgoor

In January 2023 I decided to post a video every weekday for a year. At the end of that year I had about 900 followers on Instagram. After two years, 3,000. After three, 83,000. This year we're heading for a quarter of a million.

Christy and I look back at the whole journey: why I started (COVID, the cost of living and too many days away from our family), how I kept going through the flat part of the curve, and the video on a bench that changed how I talk to camera. Christy shares how she's passed 10,000 followers since January with three videos a week.

We also talk about what going viral really does for you, finding your North Star, protecting your mental health, and why the long way is the shortcut.

In this episode

[01:06] January 2023: posting every weekday for a year
[01:55] Why I started: COVID and the cost of living
[03:46] The real numbers: 900, 3,000, 83,000, 250,000
[05:20] Keeping going through the flat part of the curve
[08:09] Looking for green shoots
[09:23] When TikTok noticed before Instagram did
[10:56] The bench video that got 350,000 views
[12:35] Post across platforms and get 1% better each time
[13:50] Finding your North Star
[17:17] What going viral really does (and doesn't do)
[19:08] Christy's first year: 10,000 followers since January
[22:41] Three videos a week and a schedule you stick to
[25:16] The same approach for email and YouTube
[28:12] Moving goalposts and money goals
[30:08] Protecting your mental health
[33:45] The long way is the shortcut
[34:56] Would we change anything?

Send us your questions

What are you stuck on right now? It might be what to say on camera, staying consistent, or turning views into clients. Send it over and we'll answer as many as we can on the show.

Record a quick video or voice note, or just type it out:
https://www.videoask.com/fzc1x1h6r

New episodes every Thursday, up until Christmas at least. Follow the show so the next one lands in your feed.

Want more help?

Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro

Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro

The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro

The podcast website: every episode in one place.
https://podcast.thechrisgoor.com

Say hello on Instagram: https://instagram.com/thechrisgoor

Christy heard that Gary Vee puts out somewhere between 500 and 1,000 pieces of content a day. She has a name for it: digital fly-tipping.

We talk about what that kind of advice does to the rest of us (the people without a team of 200), why chopped-up clips with no soul rarely connect with anyone, and the real-world footprint of all that content sitting on drives. Then Christy shares how three videos a week took her Instagram from zero to 8,500 this year.

In the second half we answer your questions: how to keep coming up with ideas, what to edit on, whether to use a prompter, the best time of day to film outside, and how long it takes us to make a reel.

In this episode

[00:49] Gary Vee and the 1,000-videos-a-day machine
[02:06] Why Christy calls it digital fly-tipping
[04:26] Fewer videos, more love in each one
[05:59] Playing a different game: helping people vs feeding a funnel
[06:50] The physical footprint of all that content
[09:45] How many posts should the rest of us make?
[12:49] Pinch-zoom trends and the flood of AI adverts
[15:05] Handing your voice over to AI (and why that helps you stand out)
[17:32] Listener question: how do you keep having ideas?
[19:36] Which software should you edit on?
[21:32] Prompter, script or off the cuff?
[24:41] Is there a bad time of day to film outdoors?
[25:54] How long does it take to script, shoot and edit a reel?

Send us your questions

What are you stuck on right now? It might be what to say on camera, staying consistent, or turning views into clients. Send it over and we'll answer as many as we can on the show.

Record a quick video or voice note, or just type it out:
https://www.videoask.com/fzc1x1h6r

New episodes every Thursday, up until Christmas at least. Follow the show so the next one lands in your feed.

Want more help?

Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro

Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro

The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro

The podcast website: every episode in one place.
https://podcast.thechrisgoor.com

Say hello on Instagram: https://instagram.com/thechrisgoor

Season 2, episode one. Christy joins me and we get something off our chests: the phrases we keep seeing in short-form scripts that make us wince.

Some of them come from AI, some are leftovers from the "50 hooks you need" era, and all of them put a bit of distance between you and the person watching. We talk about why they land badly, what they do to the viewer, and what we'd say instead.

In this episode

[01:28] The word AI shoehorns into everyone's script
[01:56] "Most people think..." and the teacher trap
[04:06] Christy's problem with "clarity" (and why jargon is for the creator, not the viewer)
[08:04] Intros that start with "Hello, I'm..." and the big I am
[12:27] "It's not this, it's that" and the triple-no pattern
[14:24] How I use AI for scripting now, and what I had to change
[16:00] Word soup: the video in the forest
[17:45] When every video turns into an advert

Send us your questions

What are you stuck on right now? It might be what to say on camera, staying consistent, or turning views into clients. Send it over and we'll answer as many as we can on the show.

Record a quick video or voice note, or just type it out:
https://www.videoask.com/fzc1x1h6r

New episodes every Thursday, up until Christmas at least. Follow the show so the next one lands in your feed.

Want more help?

Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro

Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro

The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro

The podcast website: every episode in one place.
https://podcast.thechrisgoor.com

Say hello on Instagram: https://instagram.com/thechrisgoor

It's been a while. I pressed pause on this podcast at the end of last year. Life got busy, the business got busy, and something had to give. But I've missed it.

So The Studio Sessions is coming back. Season 2 starts on Thursday 15 October, with a new episode every Thursday up until Christmas, at least.

This season is about showing up on camera with confidence and building a personal brand that brings the right people to you. Christy will join me for some episodes too.

It'll be different from my YouTube channel. Fewer how-tos, more of what we're thinking about, what we're seeing work for the people we coach inside The Studio, and the experiments we're still figuring out ourselves.

Send me your questions

What are you stuck on right now? It might be what to say on camera, staying consistent, or turning views into clients. Send it over and we'll answer as many as we can on the show.

Record a quick video or voice note, or just type it out:
https://www.videoask.com/fzc1x1h6r

Follow the show so episode one lands in your feed. See you on the 15th.

Want more help?

Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro

Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro

The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro

The podcast website: every episode in one place.
https://podcast.thechrisgoor.com

Say hello on Instagram: https://instagram.com/thechrisgoor

Most people don’t struggle with social media because of algorithms.They struggle because they never start.In this episode, I talk to Jonathan - a coach who helps men reset after heartbreak, breakup, or divorce - who only started posting online a few weeks ago.No big audience.No viral moments.No complicated strategy.Just clarity, honesty, and the decision to show up.Already, over a thousand people are listening.This conversation isn’t about hacks, trends, or “going viral”.It’s about what actually happens when a normal person stops waiting to feel ready and finally starts creating.If you’ve been thinking about posting but haven’t pressed record yet — this episode is for you.⸻🎥 In this conversation we cover: • What nearly stopped him posting in the first place • What he actually shared in his early content • What surprised him once people started responding • Why confidence comes after you start, not before • Advice for anyone still sitting on the fenceGive Jonathan a follow too:https://www.instagram.com/reset2breakthrough/

If you want more help try

Couch to Creator

or

Join me in The Studio

Follow me on instagram

Want more help?

Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro

Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro

The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro

The podcast website: every episode in one place.
https://podcast.thechrisgoor.com

Say hello on Instagram: https://instagram.com/thechrisgoor

This week I’m diving into a trap so many creators still fall into: building content for the algorithm instead of the audience. After seeing yet another creator start a new Instagram account because they believed they were “shadowbanned,” I break down why that mindset keeps people stuck — and why curating your grid or obsessing over trends won’t work in 2025.

I share the simple shift that changed everything for me:

👉 Create from your client’s perspective, not your own.

When you focus on helping them, your brand, your content, and your business grow naturally.

I also talk about a new piece of tech I’m excited about — the DJI Neo 2 — and why tools like this can help your videos stand out with ease.

Finally… The Studio is officially open!

From 19th–23rd November (unless we hit capacity), we’re welcoming 50 new coaches, consultants, and experts who want to create better video, build a personal brand, and grow a business that gives them more freedom.

https://brandvideo.pro

Message me on socials @thechrisgoor if you have any questions.

Short one today, but an important one:

Create content for people, not platforms.

See you next week.

Want more help?

Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro

Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro

The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro

The podcast website: every episode in one place.
https://podcast.thechrisgoor.com

Say hello on Instagram: https://instagram.com/thechrisgoor

In today’s episode of The Studio Sessions, I break down the 8 simple but powerful fixes that will instantly make your Reels — and your personal brand — stand out online.

After spending the last year creating hundreds of videos and helping coaches and consultants show up with confidence, these are the things that make the biggest difference. Not trends. Not hacks. Just practical, repeatable upgrades to how you shoot, speak, and show up on camera.

We’ll cover:

• Why your clothing matters more than you think — and how it makes you describable

• How your environment becomes a character in your content

• The right way to use graphics and text hooks so people stick around

• The caption style that makes your message instantly readable

• Choosing music that supports your brand rather than distracting from it

• How to simplify your language so anyone can understand your ideas

• The five shot types that make your videos feel cinematic and intentional

• And why frequency is the real driver of trust, reach, and brand connection

If you’re trying to build a personal brand through short-form video — and want to actually stand out in a crowded feed — these fixes will help you create content people describe, remember, and talk about.

👉 Want to see how I create a full video in under 20 minutes (idea → filming → editing)?

https://brand-video-pro.kit.com/20mins

Questions? Topic requests?

Drop me a message via instagram:

https://instagram.com/thechrisgoor

Want more help?

Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro

Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro

The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro

The podcast website: every episode in one place.
https://podcast.thechrisgoor.com

Say hello on Instagram: https://instagram.com/thechrisgoor

When I first started creating content, even earning a few pounds online felt magical.

But...

I massively underpriced myself.

In this episode, I talk about how my self-worth got tangled up with follower numbers, and how long it took to finally feel confident charging what my work is worth.

After more than 750 videos and passing 100,000 followers, I’ve realised that real value doesn’t come from viral hits - it comes from showing up to help people over and over again.

I’ll also break down:

🎯 Why you shouldn’t price low out of fear

🎯 The difference between performative marketing and genuine branding

🎯 How posting daily discovery content built the foundation for everything we’ve done

Whether you’re just starting out or you’re stuck undervaluing your expertise — this episode is for you.

🎥 Join me inside The Studio, our community of creators, coaches, and consultants building brands that last.

👉 brandvideo.pro

Want more help?

Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro

Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro

The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro

The podcast website: every episode in one place.
https://podcast.thechrisgoor.com

Say hello on Instagram: https://instagram.com/thechrisgoor