The Studio Sessions with Chris Goor

In this week’s episode of The Studio Sessions, I reflect on the evolving nature of online business and personal branding. If you’ve ever felt like the thing you’re building has shifted, or that your content and offer are out of sync—this one’s for you.

We cover:

• Why it’s normal for your product or offer to evolve

• How to build content that leads your audience step-by-step toward a result

• The power of clear signposting (even in your post descriptions)

• What happened when a Studio member made one small tweak and gained 8,000 new followers

• How to check if your socials and sales pages are saying the same thing

Whether you’re a year into your journey or just getting started, this episode reminds you that you don’t need a big rebrand-just small, intentional shifts that serve your audience better.

🔗 Join The Studio:
Want to build your digital products and personal brand with support and clarity? Join the community

📩 Got a question?
Email me directly at [email protected]

Want more help?

Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro

Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro

The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro

Say hello on Instagram: https://instagram.com/thechrisgoor

This week on The Studio Sessions, Chris Goor unpacks two powerful ideas that can reshape the way you build and sell your personal brand:

1. Build Bridges, Not Labels - Most creators make the mistake of selling what they do instead of what they deliver. Chris explains how to think of your offers as bridges that take your audience from where they are now to where they want to be. This shift can help you create better lead magnets, design stronger offers, and build a business that actually helps people.

2. Play for Fun, Not Just for the Algorithm - Inspired by a Simon Sinek story about top tennis players, Chris explores why the most successful creators are the ones who enjoy the process. You'll hear how he’s stopped chasing trends and started creating content that lights him up - and why that mindset shift could be the secret to your longevity too.

👣 Want to build your own bridge?
Check out the free lead magnet mentioned in the episode -Chris’s proven content scripting framework - to start turning your knowledge into something people actually want.

📩 Questions or feedback?
Email Chris at [email protected]

🧠 Join the Community:
Ready to make money from your knowledge and build a brand that stands for something? Come be part of The Studio - https://brandvideo.pro

Want more help?

Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro

Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro

The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro

Say hello on Instagram: https://instagram.com/thechrisgoor

In this short but powerful solo episode, Chris Goor shares a mindset shift that could change the way you approach your social media. After decades camera supervising the Pyramid Stage at Glastonbury, Chris draws a surprising and inspiring parallel between building a band and building a personal brand online.

He dives into:

• Why your social feed is more like a setlist than a shop window

• How to move from random posts to real connection

• The difference between a hook, a chorus, and a full song in your content

• Why the 1975 fell flat—and what Coldplay got right

• How to stand for something instead of just going viral

Whether you're a coach, consultant, or creative, this one will leave you thinking differently about your next post.

📩 Got a question for the show?
Want Chris and Christy to answer it in a future episode?
Email us at [email protected]

Want more help?

Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro

Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro

The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro

Say hello on Instagram: https://instagram.com/thechrisgoor

Ever feel like your content is invisible? You’re not alone.

In this episode of The Studio Sessions, Chris Goor breaks down the three essential phases every coach or consultant must go through to build a personal brand online from scratch to sales.

🚀 Whether you’re just getting started or looking to refine your strategy, this episode dives into:

1. How to grow an audience without shouting into the void

2. What makes your brand actually stand out online

3. Why selling too early is killing your growth and what to do instead

Chris also shares real behind-the-scenes stories, including late-night recording, TV-to-social media transitions, and the magic of low-view creativity. If you’re tired of funnels, overwhelmed by content, and ready to actually connect, this one’s for you.

🎧 Tap play and discover why the most powerful growth doesn’t start with selling - it starts with showing up.

Links & Resources:
🎥 Join The Studio - Our community for coaches and consultants building their brand through video:

https://brandvideo.pro

📧 Got a question for Chris? Reach out directly:

[email protected]

Want more help?

Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro

Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro

The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro

Say hello on Instagram: https://instagram.com/thechrisgoor

We did something a little meta: we used AI to help write this description… for a podcast critiquing AI.

In this episode, Chris and Christy explore the double-edged sword of artificial intelligence in content creation - where it helps, where it harms, and when to just trust your gut.

From AI avatars to the environmental cost of free ideas, and why human connection is the one thing bots can’t fake — it’s a raw, refreshing take for creators who want to stay real in a world getting way too robotic.

💡 If you’re a coach, consultant, or creator wondering whether AI is a shortcut or a sellout; this is your episode.

If you'd like to find out more about my pro video community head to:

https://brandvideo.pro

Want more help?

Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro

Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro

The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro

Say hello on Instagram: https://instagram.com/thechrisgoor

Feeling stuck on the sidelines while others seem to shine online? In this deeply honest episode of The Studio Sessions, Chris Goor and Christy Lee unpack what it really takes to begin your content creation journey today - without gimmicks, hacks, or chasing trends.

Chris shares how he went from being an invisible TV veteran to building a purpose-driven personal brand as an introvert, posting content every weekday for a year. You’ll hear insights on overcoming self-doubt, finding your voice, and why focusing on connection over algorithms is the key to long-term success.

If you’ve ever thought, “Who am I to put myself out there?” - this episode is for you.

Here's the podcast which inspired Chris this week:

https://youtu.be/qEjGgP2A8pM?si=GicPFRvXp1B1edLB

If you'd like to join or find out more about The Studio head to:

https://brandvideo.pro

Want more help?

Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro

Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro

The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro

Say hello on Instagram: https://instagram.com/thechrisgoor

Most lead magnets are just digital leftovers - PDFs and checklists no one reads.

In this episode, we flip the script and explore what makes a lead magnet actually valuable from your audience’s point of view. I share how to stop thinking like a marketer and start thinking like a viewer, and why being remarkable on social media doesn’t mean being flashy.

it means being useful, relevant, and unforgettable. If you want to build trust and build your list, this one's for you.

If you'd like to see our lead magnet click here:

The HIDE Framework for more views on social content

If you're ready for more support, join the Studio...

https://brandvideo.pro

Seth Godin - Being remarkable.

https://youtu.be/Fu9wnUVNjtU?si=zJ0wm45C4sgAbVeG

Want more help?

Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro

Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro

The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro

Say hello on Instagram: https://instagram.com/thechrisgoor

“There’s no growth from the sidelines.”

In this episode, Chris and Christy explore what sets beacon creators apart — those who consistently show up, take risks, and lead with meaning.

Inspired by Brené Brown’s use of Theodore Roosevelt’s “Man in the Arena” quote in Daring Greatly, they unpack what makes Chris Do’s clarity, Brené’s vulnerability, and Rory Sutherland’s eccentric thinking so compelling.

For creators who want to do more than go viral — this one’s for you.

LINKS

Chris Do - Recent Chat around Personal Branding

https://youtu.be/GxKIH4eatks?si=W-V_OMAL22xlrFyM

Brené Brown - The Power of Vulnerability

https://youtu.be/iCvmsMzlF7o?si=HiWLOAiIID_2G-14

Rory Sutherland - Perspective is Everything

https://youtu.be/iueVZJVEmEs?si=T13LqGlY0ELs0U_O

If you'd like to build your personal brand using video then you can join our supportive community, The Studio.

https://brandvideo.pro

Want more help?

Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro

Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro

The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro

Say hello on Instagram: https://instagram.com/thechrisgoor

Today is a momentous day.

Christy joins me to talk about her experience of watching me grow my following and watching others inside The Studio grow too.

If you'd like support, you can reach out on my instagram account at:

https://instagram.com/thechrisgoor

If you'd like to find out more and join the Studio for fully tailored support as you build your personal brand.

https://brandvideo.pro

If you'd like to get our newsletter with tons of advice every Sunday. Click here:

https://brandvideo.pro/trythis

Is AI the saviour we all need in our lives?

Where should you use it? Where should you put it to one side? Have a listen and let us know what you think...

Also, drop any questions you have about building a personal brand online in the comments.

Want more help?

Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro

Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro

The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro

Say hello on Instagram: https://instagram.com/thechrisgoor

After a number of coaching calls this week, I've been thinking about how our own origin story helps us create an un-level playing field - in a good way.

Every single 'beacon' creator I know, has a backstory that I kinda know. Do you?

If you want more coaching to build your personal brand head to:

https://brandvideo.pro

Want more help?

Creator Confidence: the complete content creation system, in 8 weeks.
https://creatorconfidence.pro

Couch to Creator: go from watching to posting in five weeks.
https://couchtocreator.pro

The Studio: our community for coaches, consultants and experts building a personal brand with video.
https://brandvideo.pro

Say hello on Instagram: https://instagram.com/thechrisgoor