THE FRAMEWORK BREAKDOWN: 

1. What is ONE desire/goal your dream client is working towards? 

2. What's the roadblock stopping them from that goal / desire?

3. What day-to-day experience does your dream client have bcs of roadblock? *they hate this symptom* 

4. How are YOU solving that roadblock for them? *let your genius shine*

5. how will their day-to-day experience shift once you help them solve that roadblock? 

6. now flex who your person is, whats something you see in them that show you they are someone whos going to accomplish that desire bcs they are someone who... (you can literally say this) "and bcs I know you are someone who.... we both know x desire is inevitable for you - you just need X  >tools, guidance, support you give them< to get there >faster? stronger? without blank?<