What numbers do you need to know in order to grow and scale your business? Why is retention so important? How do you compete in the busy mobile app space? Kara Dake from CleverTap is here to answer all your questions (and a little bit more).
Kara Dake is VP of Growth & Partnerships of CleverTap, a mobile analytics + engagement platform that drive user retention for apps.
She is also on the Global Talent & Partnerships Committee of Women in Wireless, an organization that connects and empowers female leaders in the mobile and digital space. Kara started her career on Wall Street and has an MBA from NYU.
At CleverTap, Kara is focused on strategic partnerships and business development to help companies build marketing strategies and maximize growth for their mobile businesses.
Kara talks about a range of handy topics for someone who wants to grow their marketplace, like:
• What numbers to watch out for
• Why retention is arguably more important than new customers
• Knowing your clients' needs
• Machine learning
• B2B marketing
• Why you need to be segmenting your list
Where you can find Kara:
Twitter
LinkedIn
Website