The Content Friends Podcast

Ross Keating's business has a simple premise. To turn more of your one-off customers into repeat profitable customers

Ross helps businesses which are doing OK but want to grow sales and profits by showing them how to achieve goals and objectives through business plans which will:

• increase customer retention and loyalty using customer relationship management (CRM) strategies

• increase the effectiveness of their marketing strategies with Inside Sales & Social Selling strategies

• harvest sales from their existing databases

Ross covers a bunch of his strategies and tricks that will get more repeat business from your customers.

You can find Ross on his LinkedIn page

Show notes: www.thecontentfriends.com/blog

Ready to get started: www.thecontentfriends.com/get-started

Erika Cramer is an absolute ball of energy and the Confidence Queen.

Erika is EVERYWHERE with her marketing and is also the Queen of repurposing her content for different platforms.

Erika chats about how to show up and serve your audience, and how to be everywhere at once.

You can find Erika at her website, or her Instagram.

Julian O'Shea is a social entrepreneur, humanitarian engineer and advocate for innovation in higher education. He is the Founder of Unbound - an educational startup that works with Australian universities to develop innovation educational experience, often with a global perspective.

Julian chats about a whole range of things related to starting a new business, and growing your business to help others.

Unbound

LinkedIn

Shona Gates from Sexy Selfish has recently come from a background of MLM and network marketing. However, she felt the urge to go solo and help others (as we all do).

Shona talks about going on her own and growing multiple businesses at the same time.

Make sure you keep tuning in for the latest updates and podcast episodes.

Lauren Lee from Style Story, Australia's Korean Beauty Store - a 100% Australian owned boutique based in Brisbane, Australia with a team on the ground in Australia and Korea.

Lauren chats about starting a new business overseas and how to organically grow your business.

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David Pagotto is the Founder and Managing Director of SIXGUN, a SEO agency in Melbourne. He has worked in digital marketing for over 10 years, helping organisations get more customers, more reach, and more impact.

David and I chat about a bunch of interesting topics such as:

- Search Engine Optimisation

- Search Engine Marketing

- Social Media Marketing

Check out the links here

https://www.linkedin.com/in/davidpagotto/

https://sixgun.com.au/

Are you in the process of launching your product? Maybe you're building an audience first? Ronnie Deaver drops by to talk about how to grow your business and knowing your niche like the back of your hand.

Ronnie Deaver is a professional digital marketer, startup enthusiast and partner in fanficreccomendations.com, a fan fiction site where content is delivered to millions of readers around the world every day.

Ronnie has an internet marketing background, and through curating the best content has built a loyal audience. Now, he and his partner are in the middle of producing what will be their first product.

There was a lot covered in this episode, including spotting a gap in the market, building an audience, marketing through Pinterest, product/market fit, having a vision for the future and a lot more.

Where you can find Ronnie

Website

Facebook

Pinterest

Twitter

Instagram

Are you in a commodity game and finding it hard to break yourself apart from a crowded marketplace? Sturt Hinton is here to talk about becoming a market of one.

Sturt is the CEO of the popular Frequency H2O. In 2017 Frequency H2O was listed in Australia top start-ups, worth watching. 2018 won the industry GOLD medal at the Berkeley Springs International competition in the USA and titled the best tasting bottled water in the world.

Sturt joined in on the podcast to talk about starting a business, defining success, breaking through the commodity game, taking a chance on yourself and finding the art in what you do.

Where you can find Sturt

Website

LinkedIn

Thanks for Listening!

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In this audioblog series, we take the best content from The Content Friends blog and insert it straight into your ear drums.

Content marketing is taking over Australia. Without a set content strategy, you will fall behind. Here is a quick guide to get started.

Read the full post here: https://thecontentfriends.com/how-content-marketing-is-taking-over-australia-and-what-to-do-about-it-marketing-strategy-explained/

What numbers do you need to know in order to grow and scale your business? Why is retention so important? How do you compete in the busy mobile app space? Kara Dake from CleverTap is here to answer all your questions (and a little bit more).

Kara Dake is VP of Growth & Partnerships of CleverTap, a mobile analytics + engagement platform that drive user retention for apps.

She is also on the Global Talent & Partnerships Committee of Women in Wireless, an organization that connects and empowers female leaders in the mobile and digital space. Kara started her career on Wall Street and has an MBA from NYU.

At CleverTap, Kara is focused on strategic partnerships and business development to help companies build marketing strategies and maximize growth for their mobile businesses.

Kara talks about a range of handy topics for someone who wants to grow their marketplace, like:

• What numbers to watch out for

• Why retention is arguably more important than new customers

• Knowing your clients' needs

• Machine learning

• B2B marketing

• Why you need to be segmenting your list

Where you can find Kara:

Twitter

LinkedIn

Website