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Javi Chavez, the COO of the Pineda Company and host of the Wealthy Business podcast, joins Justin Berry in this podcast episode. Initially, Javi started documenting his real estate deal-finding process, even when he was still learning the ropes. Justin highlights the importance of having a mix of well-produced content and raw content to cater to different audience preferences.

Javi shares that his initial content creation process involved documenting what he was doing, discussing challenges, and celebrating small successes. He also mentions the opportunity to join the Pineda sales team.

The conversation shifts to hiring and managing employees. Javi emphasizes the importance of setting prospective employees up for success by clearly communicating expectations and aligning with core values. Core values, such as faith, play fair, and train daily, play a significant role in the Pineda Company's culture. Javi and Justin stress the importance of finding motivated individuals aligned with common goals.

Both hosts agree on the challenge of firing people being one of the toughest aspects of their jobs. However, they stress that employees will rise or fall to the standards set by the leaders. Javi notes that many solopreneurs often work harder for their bosses than for themselves.

The discussion touches on the balance between being open to trying new things and filtering advice when your business reaches a certain scale. Javi emphasizes the importance of having a clear vision and reverse engineering goals to achieve "moonshot" objectives.

Javi and Justin explore the evolving landscape of content creation, mentioning the impact of AI apps on editing and script creation. While AI brings convenience, proper training is crucial for its effectiveness.

Javi's focus for the year includes becoming a better leader, enhancing accountability for himself and his team. They discuss current business trends, with an emphasis on businesses prioritizing profitability.

Encouraging aspiring content creators, Javi and Justin stress the importance of putting out content now, even if you're unsure, and advocate for documenting the process.