The Content Marketing Lounge

The Content Marketing Lounge

By Nathan CollierBusinessEducation
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The Content Marketing Lounge episodes

  • Data Rant: Why Nathan Thinks You Need to Get Your Hands on Some | Episode 28

    Nathan and Katie discuss the use of data in marketing as benchmarks and how a lack of data often leads to a lot of floundering.

    Affiliate links for books:

    • The Black Swan by Nassim Taleb
    • Standard Deviations: Flawed Assumptions, Tortured Data, and Other Ways to Lie with Statistics

    Not yet a member of our group? Join 5,000+ of your peers for free in The Content Marketing Lounge.

    1 hr 12 min
  • Nathan's Notes from Content Marketing World 2019 | Episode 25

    Nathan gives Katie a rundown of his favorite notes from Content Marketing World 2019, including advice from marketers Ardath Albee, Joe Pulizzi, Marcus Sheridan, and Scott Stratten, as well as content producers Mindy Kaling and Henry Rollins.

    Find out more at https://www.contentmarketingworld.com/.

    More helpful links:

    Website: https://contentmarketinglounge.com/ Courses: https://contentmarketinglounge.thinkific.com/ Facebook: https://www.facebook.com/groups/contentmarketinglounge/

    1 hr 16 min
  • Jera Brown on Freelance Writing, Balance, and Being a Specialist | Episode 24

    E. Jera Brown catches up with collaborator and friend Nathan. They discuss how Jera got into freelance journalism and content marketing, why you should diversify your client list, how to prioritize your passion projects by learning to say No, and whether you should specialize in one kind of writing - among many other subjects.

    Jera's LinkedIn: https://www.linkedin.com/in/jerabrown/

    Content Marketing Lounge links:

    Website: https://contentmarketinglounge.com/ Courses: https://contentmarketinglounge.thinkific.com/ Facebook: https://www.facebook.com/groups/contentmarketinglounge/

    1 hr 17 min
  • Matt Hall on Data in Content Marketing and How to Hire an Intern | Episode 23

    Conversion copywriter Matt Hall tells Nathan about how he got started freelancing, and they compare notes on the future of data in content marketing and copywriting. Plus, Matt explains his process for finding and onboarding student interns.

    Matt's links:

    https://www.matthallwritescopy.com/ http://www.conversiondesign.org/

    Content Marketing Lounge links:

    Website: https://contentmarketinglounge.com/ Courses: https://contentmarketinglounge.thinkific.com/ Facebook: https://www.facebook.com/groups/contentmarketinglounge/

    1 hr 14 min
  • Q&A With Nathan No. 3: More Content Marketing and Freelancing Answers | Episode 22

    Katie plucks some content marketing and freelancing questions from the Facebook groups to ask Nathan. Topics include how Nathan would start from scratch if he were starting out today, how he manages his time, which web development platforms he might use and why, and dealing with an editor or boss who's constantly correcting your work - and many more.

    Hear Nathan guest on the High-Income Business Writing Podcast in 2014, episode 38: https://b2blauncher.com/episode38/

    Links:

    Website: https://contentmarketinglounge.com/ Courses: https://contentmarketinglounge.thinkific.com/ Facebook: https://www.facebook.com/groups/contentmarketinglounge/

    1 hr 14 min
  • How Not to Do Cold Emails | Episode 21

    Marketing your own content marketing business can be difficult when using cold emails. Nathan and Katie discuss some examples of bad cold outreach messages Nathan has actually received, including exactly why they're bad. Then they detail their process and share some key tips for getting real interest from ideal clients.

    Find more at these links:

    Website: https://contentmarketinglounge.com/ Courses: https://contentmarketinglounge.thinkific.com/ Facebook: https://www.facebook.com/groups/contentmarketinglounge/

    1 hr 13 min
  • Tom Mangan on Transitioning From Journalism to Content Marketing | Episode 20

    Tom and Nathan swap newspaper stories and talk about how they each transitioned from journalism to freelance content marketing by leveraging networking. Tom also shares his wake-up moment and some advice for how to make a career change.

    Tom's website:

    http://www.tommangan.net/

    Tom on LinkedIn:

    https://www.linkedin.com/in/tommangan/

    Helpful links:

    Website: https://contentmarketinglounge.com/ Courses: https://contentmarketinglounge.thinkific.com/ Facebook: https://www.facebook.com/groups/contentmarketinglounge/

    58 min
  • The Strategy Problem With Content Marketing | Episode 19

    Nathan and Katie discuss hot takes on content marketing strategy and why Nathan avoids making blanket recommendations.

    Helpful links:

    Website: https://contentmarketinglounge.com/ Courses: https://contentmarketinglounge.thinkific.com/ Facebook: https://www.facebook.com/groups/contentmarketinglounge/

    1 hr 9 min

About The Content Marketing Lounge

From the publisher's feed

The Content Marketing Lounge Podcast is a show for content marketing professionals of all kinds, including entrepreneurs, side-hustlers, solopreneurs, freelancers, consultants, and in-house marketers.…