The Content Mavericks Club

As host of the Content Mavericks Club podcast, Jason Caffrey is privileged to speak with creators and marketers from different industries.

He also listens to lots of podcasts.

But sometimes he would find that although his favourite shows had great content, he was often too busy to really capture the key takeaways.

To solve that problem for his own listeners, Jason shares six hugely valuable learning points from Content Mavericks Club guests, over two episodes of his popular content marketing show.

Podcasting has a well-deserved reputation as an excellent way to build profile for both brands and professionals.

So how would branding Liz Mosley expert use her own podcast to grow her freelance business?

Now more than 100 episodes into her podcasting journey, Liz unpacks her motivations for starting her show, how it has benefitted her own brand, and how her podcast dovetails with her social and email marketing for maximum impact. 

The Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast production and marketing agency.

Subscribe for fresh insights into successful content growth. New episode every Tuesday. 

Learn more and explore other episodes at contentmavericks.club

TOPICS COVERED

01:41 The Building Your Brand podcast - Audience and Reach

03:50 Why choose a podcast - Liz Mosley’s early ambitions for her show

06:01 Building A Personal Brand - has Liz raised her professional profile through podcasting?

07:48 Securing sponsorship with Adobe and Flodesk

16:14 Re-purposing content - feeding the social media monster

22:04 The biggest podcast growth mechanism for Liz Mosley

28:57 Advice for podcasters looking for consistency and growth

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ABOUT LIZ MOSLEY

Liz Mosley is a graphic designer with over 15 years experience.

She now specialises in creating creative branding, animated GIFS and websites for small business owners.

She hosts the Building Your Brand podcast which with the help of her guests and solo episodes helps small businesses owners feel more confident about all aspects of branding and marketing.

Liz also teaches courses and workshops showing people how to create their own branding and GIFS if they don’t have the budget to outsource it.

Her goal for her clients and students is for them to come away with branding that they love that helps them to feel so proud and confident promoting their businesses and sharing what they do with the world..

RESOURCES

Follow Liz Mosley: Instagram TiTok X YouTube LinkedIn

Visit Liz Mosley Design

Explore the Building Your Brand podcast

THE CONTENT MAVERICKS CLUB

The Content Mavericks Club webpage

Get The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.

Tell us what you think in our 

Genevieve Hassan has achieved what many podcasters and content creators dream of.

She has built her content creation into a full-time concern.

Genevieve’s show, Celebrity Catchup: Life After that Thing I Did, launched in Summer 2020, at a time when much of the world was in the grip of the Covid pandemic.

The show quickly found an audience among nostalgic devotees of pop culture keen to get a glimpse into the lives of celebrities from the 1980s.

Genevieve tells Jason Caffrey, CEO of podcast agency Creative Kin, how a distribution deal with Virgin Atlantic cemented the podcast’s success.

And how she runs a 7 million-view YouTube channel for her cats too.

Follow the Content Mavericks Club for actionable insights from featured content experts that help you hit your content marketing goals.

Learn more, and explore other episodes at contentmavericks.club

SUPPORT THE SHOW

Join the Club - Get The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.

Tell us what you think in our 30-second feedback quiz

Support The Content Mavericks Club with a one-off donation

TOPICS COVERED

01:31 Six Seasons of Celebrity Catchup - show audience and reach

04:47 Winner of Best Film & TV Podcast and Independent Podcast of the Year

07:55 Booking Guests - Who Does Genevieve Bring On To Celebrity Catchup?

12:49 How To Prepare Interviews And Get The Best from Podcast Guests

16:21 A No-Video Podcast Promotion Strategy

18:35 Virgin Atlantic distribution - winning and renewing a commercial contract.

23:33 Teddy and Sushi - The 7 million-view Cat YouTube Channel

27:25 Takeaways for Indie podcasters from an award-winning creator

RESOURCES

Follow Genevieve Hassan: X LinkedIn

Explore the Celebrity Catchup: Life After That Thing I Did podcast

Celebrity Catchup on social: X Insta

THE CONTENT MAVERICKS CLUB

The Content Mavericks Club webpage

Get The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.

Tell us what you think in our 30-second feedback quiz

Support The Content Mavericks Club with a one-off donation

Connect with show host Jason Caffrey on LinkedIn

Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:

LinkedIn

How can a podcast drive lead generation for your business?

Amardeep Parmar is the co-founder of a social enterprise and for-profit business with a podcast right at its heart.

From content generation to networking, building trust and developing leads, Amardeep's show is the hub of a very busy business fly-wheel - with lots of spokes.

Amardeep tells Jason Caffrey, CEO of podcast agency Creative Kin exactly why and how his podcast holds a core position in his endeavour.

Follow the Content Mavericks Club for actionable insights from featured content experts that help you hit your content marketing goals.

Learn more and explore other episodes at contentmavericks.club

SUPPORT THE SHOW

Join the Club - Get The Content Mavericks Club Newsletter

Tell us what you think in our 30-second feedback quiz

Support The Content Mavericks Club with a one-off donation

THE GUEST

Amardeep Parmar is Co-Founder of The BAE HQ, host of Entrepreneur's Handbook podcast and angel investor.

In January 2020, Amardeep started writing online and became the second-fastest growing writer on Medium.com behind only Barack Obama.

He became a full-time creator in June 2021, ran two podcasts and interviewed the likes of the cofounders of Netflix and Twitter.

After he lost his father in 2022 Amardeep's focus shifted to The BAE HQ with the goal of using my his creator growth to help British Asian Entrepreneurs (BAEs).

RESOURCES

The BAE HQ

Amardeep Parmar

HSBC Innovation Banking

TOPICS COVERED

00:03 Introduction

01:27 The BAE HQ: Connecting Entrepreneurs With Investors

02:39 Spinning The Network Wheel: The BAE HQ Connection Model

04:09 The BAE HQ Podcast: Fitting The Show Into The Business Model

07:01 Creating Profitable Connects From Podcast Community

10:00 Converting Podcast Listeners Into Email Subscribers

11:48 Testing The BAE HQ podcast against goals

14:42 HSBC Innovation Banking sponsorship and growth ambitions

18:03 Why podcasting is the right tool for the job

21:26 How podcasts deepen relationships between host, listener and brand.

23:11 Booking podcast guests: get comfortable then shoot for the stars

28:56 What it's like to interview big-name founders

31:16 Amardeep Parmar's top benefits of podcasting for The BAE HQ

THE CONTENT MAVERICKS CLUB

The Content Mavericks Club webpage

Get The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.

Tell us what you think in our 30-second feedback quiz

Support The Content Mavericks Club with a one-off donation

Connect with show host Jason...

Who is listening to podcasts in the UK?

How are they listening and where? What are they doing while they listen? BBC Commercial Strategy Manager Adam Bowie unpacks UK podcast listener data with Jason Caffrey, CEO of podcast production agency Creative Kin.

SUPPORT THE SHOW

Join the Club - Get The Content Mavericks Club Newsletter

Tell us what you think in our 30-second feedback quiz

Support The Content Mavericks Club with a one-off donation

ABOUT ADAM BOWIE

Adam is a media business development manager, strategist and analyst with more than 20 years’ experience across all forms of media, with a specialism in audio. He regularly publishes analysis of UK podcast listening data on his blog. Adam also works on a cycling podcast.

RESOURCES

Follow Adam Bowie: LinkedIn X Instagram YouTube

Visit Adam Bowie’s blog

Check out Adam’s deep dives into Ofcom Podcast Surveys

Explore Edison’s podcast research

TOPICS COVERED

00:56 UK podcast listener data - can it be trusted?

02:59 How many UK adults listen to podcasts regularly?

06:47 Which age group consumes the most podcasts in the UK?

07:28 Changing podcast listening habits

09:37 The unique way YouTube does podcasting

18:13 What UK listeners are doing while they listen to podcasts

22:09 How new technology has changed podcast listening

28:56 Niche no more: how podcasting is penetrating the mainstream

THE CONTENT MAVERICKS CLUB

The Content Mavericks Club webpage

Get The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.

Tell us what you think in our 30-second feedback quiz

Support The Content Mavericks Club with a one-off donation

Connect with show host Jason Caffrey on LinkedIn

Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:

LinkedIn

Instagram

YouTube

TikTok

X

Pinterest

Check out

How can podcasters use Search Engine Optimisation to drive growth for their show?

And how many downloads does a podcast need to attract sponsorship?

The SEO Mindset, the podcast Sarah McDowell co-hosts with career coach Tamzin Suleman, has grown its audience by more than 400% over the two years since it launched.

And after starting the show as a passion project, Sarah has now secured the third commercial sponsor for the podcast.

Sarah says her success in attracting sponsors to the show is not about massive download numbers. Instead she says it is more important to show sponsors they can reach an active listenership through The SEO Mindset.

"I'm a firm believer that you can still get sponsors if you are aligned with any sponsor, any brand, any organization," Sarah says, "if they know that they can have access to an engaged audience."

The Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast production and marketing agency.

Subscribe for fresh insights into successful content growth. New episode every Tuesday. 

Learn more and explore other episodes at contentmavericks.club

SUPPORT THE SHOW

Join the Club - Get The Content Mavericks Club Newsletter

Tell us what you think in our 30-second feedback quiz

Support The Content Mavericks Club with a one-off donation

ABOUT SARAH MCDOWELL

Sarah has been in Digital Marketing and Search Engine Optimisation (SEO) for around 10 years, currently working as the SEO Manager at Captivate (part of Global), the world's only growth-orientated podcast host.

She is a self-confessed SEO nerd. Sarah finds the industry fascinating and love learning how search engines like Google work.

And she is a bit of a podcast addict - The SEO Mindset is the fourth podcast she has hosted.

Sarah is also a speaker and trainer.

RESOURCES

The SEO Mindset podcast

Sarah McDowell

Tazmin Suleman

Women In Tech SEO Community

Captivate podcast hosting

Stat Search Analysis

Brighton SEO

Silicon Brighton

TOPICS COVERED

00:00 Introducing SEO expert and podcaster Sarah McDowell

01:44 The SEO Mindset podcast - what it's about and who it's for

04:18 Sarah's podcast in 2024

06:19 Stat Search Analytics - the latest sponsor for The SEO Mindset

08:54 Why you don't need a massive audience to attract a sponsor

11:17 How many downloads does The SEO Mindset achieve?

14:16 The Sponsorship Deal Part 1- what Stat Search Analysis gets

15:39 The Sponsorship Deal Part 2 - what The SEO Mindset gets out of it

17:04 Taking The SEO Mindset live in front of an audience

19:57 Taking donations with Buy Me A Coffee

22:58 Podcasting - staying sane and keeping it fun

25:05 Making the best of tools that make life...

What does it mean to build a community around a podcast?

And how is it best achieved?

Matthew Butler built a podcast about drug and alcohol addiction into a 500 downloads-per-episode show that brought a major event to his home city of Hull.

Matthew unpacks how he leveraged celebrities and influencers like Liberty X singer Michelle Heaton and BBC Radio London presenter Claira Hermet to help get his podcast in front of a bigger audience.

With some impressive stats under his belt Matthew quickly persuaded service commissioners at Hull City Council to invest in what he was doing.

The Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast production and marketing agency.

Subscribe for fresh insights into successful content growth. New episode every Tuesday. 

Learn more and explore other episodes at contentmavericks.club

SUPPORT THE SHOW

Join the Club - Get The Content Mavericks Club Newsletter

Tell us what you think in our 30-second feedback quiz

Support The Content Mavericks Club with a one-off donation

ABOUT MATTHEW BUTLER

Matthew works with Change Grow Live, a nationwide charity that helps tens of thousands of people each day.

His role as the Connecting Communities Lead allows him to holistically support adult service users to initiate recovery from drug and/or alcohol dependence.

His aim is to empower people to build their own recovery capital and support them to move into long term sustained recovery and social re-integration.

It is Matthew's responsibility to co-ordinate the work and development of all 'Pathways to Recovery' through Peer Mentors, Volunteers and provide a point of liaison for Service Users and their feedback.

RESOURCES

Believe In People podcast

Change Grow Live Hull

Matthew Butler

Change Grow Live Addiction Recovery And Support

Faces And Voices Of Recovery UK

TOPICS COVERED

01:02 Introducing Matthew Butler

03:40 Matthew's podcast: Believe In People

07:08 Believe in People - the goals for the podcast

08:05 How Matthew got investment buy-in for his podcast

11:03 Who is Mathew's ideal listener?

12:48 Hard to reach audiences - is the podcast the right tool?

16:45 Which podcast promotion tactics work for Mathew's show

19:46 Matthew's most successful social channels for podcast promotion

21:37 Measuring the podcast's ROI

23:54 Not about the money - what's the objective for Believe In People?

25:51 How the Believe In People podcast brought brought the UK National Recovery Walk to Hull

27:59 The coming year for the Believe In People podcast

29:26 Getting personal: what Matthew you gets out of podcasting

THE CONTENT MAVERICKS CLUB

The Content Mavericks Club webpage

What does it take to launch and grow a podcast at a community-based arts organisation?

And is it worth the effort for non-profits?

As CEO of Greenwich Dance, Melanie Precious hosted five seasons of the dance podcast Talking Moves.

Launched as a vehicle to connect with dance artists, the show expanded the reach of Greenwich Dance beyond its South London base, giving scope for conversations with renowned national and international figures such as Karthika Naïr, Sir Nicholas Hytner and Tarek Iskander.

In this episode of The Content Mavericks Club, Melanie describes how Talking Moves generated input as well as output, feeding back actionable ideas to Greenwich Dance that shaped its trajectory as an arts charity.

Visit the Podcasting for Non-Profit episode web page for more, or explore other episodes at contentmavericks.club

SUPPORT THE SHOW

Join the Club - Get The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.

Tell us what you think in our 30-second feedback quiz

Support The Content Mavericks Club with a one-off donation

TOPICS COVERED

01:43 How the Talking Moves podcast got started

04:04 Recording during COVID lockdown

05:48 Expanding horizons and a positive feedback loop from Talking Moves

08:32 Moving Greenwich Dance to a physical-digital hybrid model

12:31 The Talking Moves podcast audience - understanding who is listening.

18:56 Justifying the cost of running a podcast

22:05 Deciding on a discussion format for the podcast

27:02 Running the show with ambitious production values

30:53 Talking Moves as a legacy of Greenwich Dance

33:03 Getting the podcasting bug

38:22 Podcasting tips for non-profit organisations

RESOURCES

Melanie Precious

Greenwich Dance

Talking Moves podcast

THE CONTENT MAVERICKS CLUB

The Content Mavericks Club webpage

Get The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.

Tell us what you think in our 30-second feedback quiz

Support The Content Mavericks Club with a one-off donation

Connect with show host Jason Caffrey on LinkedIn

Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:

LinkedIn

Instagram

The Content Mavericks Club is the podcast for content makers and content marketers who like to do things their own way.

You don’t want to be told how to do your content thing. We get it.

But you want to know how all those other bloggers, TikTokkers and podcasters got their battle scars, right?

Just because you want to do your content your way, doesn’t mean you don’t want to know how other content professionals do theirs.

Because that's the best way to learn and grow as a content professional.

Bottom line, you want to be better at content tomorrow than you are today.

And that's what The Content Mavericks Club is about - what works, what doesn't work, and why, from the mouths of the people who've done it.

Each episode is a deep-dive with an experienced content professional into what they do, how they do it, what they put in and what they get out.

So if you want to up your content game, and learn from other content pros who really have been there, done that - join Creative Kin CEO Jason Caffrey, every Tuesday, for the Content Mavericks Club.

Learn more at contentmavericks.club

LINKS:

The Content Mavericks Club webpage

Get The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.

Connect with show host Jason Caffrey on LinkedIn

Follow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:

LinkedIn

Instagram

YouTube

TikTok

X

Pinterest