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The Content Mistake Killing Your Salon Bookings (Fix This ASAP)
If your Instagram posts aren’t getting engagement, bookings, or sales, your content strategy may be pushing people away without you realising it.
In this episode of Coffee with Carissa, I’m sharing why storytelling and personality-driven content are the key to growing your brand online.
By the end of this episode you’ll know how to create relatable, entertaining content that makes people WANT to follow you, engage with your posts, and ultimately buy from your business.
It doesn’t matter if you’re a salon owner, hairstylist, lash artist, nail tech, wig seller, beauty entrepreneur, or small business owner - these content ideas will help you build a stronger personal brand and stand out in a crowded market.
💜Why promotional-only content kills engagement
💜 How storytelling increases followers and sales
💜 The secret to building a relatable personal brand
💜 Content ideas for salons, beauty businesses, and service providers
💜 How to create Instagram Reels people actually watch
💜 How to attract your ideal clients online
💜 Real examples of content strategies that work
💜 How to make your audience emotionally connect with your brand
Key moments:
00:00:00 Intro
00:01:00 Why Nobody Follows You
00:02:40 The Wig Block Problem
00:04:20 Find Your Angle
00:06:40 Reality Show Content
00:08:00 Camera Shy Fixes
✨About Carissa Hill✨
Carissa Hill is an Australian entrepreneur, salon growth strategist, and social media advertising expert - helping salon owners make thousands more per week using Facebook and Instagram ads.
Carissa started her first business - a home tanning and hair extension studio - at 21. By 25, she had grown it into 5 salon locations running without her. Since then, she has helped over 4,000 women grow their businesses - through salon marketing strategy, Facebook ads, Instagram ads, boosted posts, and high-converting social media systems.
If you’re a hair or beauty business owner who wants more bookings, higher revenue, and a scalable salon marketing strategy, Carissa shows you exactly how to make it happen.
-
✨Follow & DM Carissa on Instagram for personal advice, tips, and strategies✨
https://www.instagram.com/carissahillcoach
-
✨Join the free Coffee With Carissa community to grow your salon✨
https://www.facebook.com/share/g/1DoPg2PsTP/
-
✨Check out Carissa’s website for more tools, trainings, and resources✨
https://carissa-hill.com
View all episodes
By Carissa Hill
5
11 ratings
If your Instagram posts aren’t getting engagement, bookings, or sales, your content strategy may be pushing people away without you realising it.
In this episode of Coffee with Carissa, I’m sharing why storytelling and personality-driven content are the key to growing your brand online.
By the end of this episode you’ll know how to create relatable, entertaining content that makes people WANT to follow you, engage with your posts, and ultimately buy from your business.
It doesn’t matter if you’re a salon owner, hairstylist, lash artist, nail tech, wig seller, beauty entrepreneur, or small business owner - these content ideas will help you build a stronger personal brand and stand out in a crowded market.
💜Why promotional-only content kills engagement
💜 How storytelling increases followers and sales
💜 The secret to building a relatable personal brand
💜 Content ideas for salons, beauty businesses, and service providers
💜 How to create Instagram Reels people actually watch
💜 How to attract your ideal clients online
💜 Real examples of content strategies that work
💜 How to make your audience emotionally connect with your brand
Key moments:
00:00:00 Intro
00:01:00 Why Nobody Follows You
00:02:40 The Wig Block Problem
00:04:20 Find Your Angle
00:06:40 Reality Show Content
00:08:00 Camera Shy Fixes
✨About Carissa Hill✨
Carissa Hill is an Australian entrepreneur, salon growth strategist, and social media advertising expert - helping salon owners make thousands more per week using Facebook and Instagram ads.
Carissa started her first business - a home tanning and hair extension studio - at 21. By 25, she had grown it into 5 salon locations running without her. Since then, she has helped over 4,000 women grow their businesses - through salon marketing strategy, Facebook ads, Instagram ads, boosted posts, and high-converting social media systems.
If you’re a hair or beauty business owner who wants more bookings, higher revenue, and a scalable salon marketing strategy, Carissa shows you exactly how to make it happen.
-
✨Follow & DM Carissa on Instagram for personal advice, tips, and strategies✨
https://www.instagram.com/carissahillcoach
-
✨Join the free Coffee With Carissa community to grow your salon✨
https://www.facebook.com/share/g/1DoPg2PsTP/
-
✨Check out Carissa’s website for more tools, trainings, and resources✨
https://carissa-hill.com