Running a business during a personal crisis is one of the hardest parts of entrepreneurship - because clients, bills, marketing, and responsibilities don’t pause just because your life feels like it is falling apart.

In this episode of Coffee With Carissa, I’m talking about the very real challenge of running a business while dealing with personal crisis.

Inside this episode, I share personal experiences of navigating business through breakups, separation, anxiety, illness, panic attacks, grief, and emotionally difficult seasons…

And what actually helps when you are trying to keep going.

Tune in to hear about

💜Advice on keeping your business going when your personal life is falling apart
💜Why some hard seasons make you work harder, while others make it impossible to focus
💜How to simplify your business when you feel emotionally overwhelmed
💜The reason vulnerability with the right people can actually help you feel less alone
💜Why you can still run, grow, and operate a successful business during difficult seasons

Key moments:

00:00:00 Intro
00:01:00 The Real Problem
00:02:40 Why You Can't Focus
00:04:20 Be Your Own Friend
00:06:00 Strip Your Plate Bare
00:08:20 Two Years Of Panic
00:09:40 Permission To Pivot

✨About Carissa Hill✨

Carissa Hill is an Australian entrepreneur, salon growth strategist, and social media advertising expert - helping salon owners make thousands more per week using Facebook and Instagram ads.

Carissa started her first business - a home tanning and hair extension studio - at 21. By 25, she had grown it into 5 salon locations running without her. Since then, she has helped over 4,000 women grow their businesses - through salon marketing strategy, Facebook ads, Instagram ads, boosted posts, and high-converting social media systems.

If you’re a hair or beauty business owner who wants more bookings, higher revenue, and a scalable salon marketing strategy, Carissa shows you exactly how to make it happen.

-

✨Follow & DM Carissa on Instagram for personal advice, tips, and strategies✨

https://www.instagram.com/carissahillcoach

-

✨Join the free Coffee With Carissa community to grow your salon✨

https://www.facebook.com/share/g/1DoPg2PsTP/

-

✨Check out Carissa’s website for more tools, trainings, and resources✨

https://carissa-hill.com

Still wondering whether organic marketing or paid ads are better for growing your business on social media?

The answer could change how you create content, boost posts, and bring in new leads.

In this episode of Coffee with Carissa, I’m sharing the two main ways to use social media for business growth.

You’ll learn when to focus on creating organic content, when to boost posts, when to use Facebook and Meta ads - and how to choose the best strategy for your personality, lifestyle, budget, and business goals.

In this episode, you’ll learn:

💜The difference between organic marketing, boosted posts, and paid ads
💜How to choose a content style that feels natural and sustainable
💜Why your social media strategy needs to fit your lifestyle and energy
💜How to start small with an advertising budget and scale as your business grows
💜How Facebook ads, Meta ads, reels ads, lead ads, message campaigns, and story ads can help grow your business

Key moments:

00:00:00 Intro
00:01:00 Two paths forward
00:04:10 Find your style
00:07:30 Boost vs ad manager
00:10:40 Inbox explosion strategy
00:13:50 Slot machine mindset

✨About Carissa Hill✨

Carissa Hill is an Australian entrepreneur, salon growth strategist, and social media advertising expert - helping salon owners make thousands more per week using Facebook and Instagram ads.

Carissa started her first business - a home tanning and hair extension studio - at 21. By 25, she had grown it into 5 salon locations running without her. Since then, she has helped over 4,000 women grow their businesses - through salon marketing strategy, Facebook ads, Instagram ads, boosted posts, and high-converting social media systems.

If you’re a hair or beauty business owner who wants more bookings, higher revenue, and a scalable salon marketing strategy, Carissa shows you exactly how to make it happen.

-

✨Follow & DM Carissa on Instagram for personal advice, tips, and strategies✨

https://www.instagram.com/carissahillcoach

-

✨Join the free Coffee With Carissa community to grow your salon✨

https://www.facebook.com/share/g/1DoPg2PsTP/

-

✨Check out Carissa’s website for more tools, trainings, and resources✨

https://carissa-hill.com

If your Instagram posts aren’t getting engagement, bookings, or sales, your content strategy may be pushing people away without you realising it.

In this episode of Coffee with Carissa, I’m sharing why storytelling and personality-driven content are the key to growing your brand online. 

By the end of this episode you’ll know how to create relatable, entertaining content that makes people WANT to follow you, engage with your posts, and ultimately buy from your business.

It doesn’t matter if you’re a salon owner, hairstylist, lash artist, nail tech, wig seller, beauty entrepreneur, or small business owner - these content ideas will help you build a stronger personal brand and stand out in a crowded market.

💜Why promotional-only content kills engagement
💜 How storytelling increases followers and sales
💜 The secret to building a relatable personal brand
💜 Content ideas for salons, beauty businesses, and service providers
💜 How to create Instagram Reels people actually watch
💜 How to attract your ideal clients online
💜 Real examples of content strategies that work
💜 How to make your audience emotionally connect with your brand

Key moments:

00:00:00 Intro
00:01:00 Why Nobody Follows You
00:02:40 The Wig Block Problem
00:04:20 Find Your Angle
00:06:40 Reality Show Content
00:08:00 Camera Shy Fixes

✨About Carissa Hill✨

Carissa Hill is an Australian entrepreneur, salon growth strategist, and social media advertising expert - helping salon owners make thousands more per week using Facebook and Instagram ads.

Carissa started her first business - a home tanning and hair extension studio - at 21. By 25, she had grown it into 5 salon locations running without her. Since then, she has helped over 4,000 women grow their businesses - through salon marketing strategy, Facebook ads, Instagram ads, boosted posts, and high-converting social media systems.

If you’re a hair or beauty business owner who wants more bookings, higher revenue, and a scalable salon marketing strategy, Carissa shows you exactly how to make it happen.

-

✨Follow & DM Carissa on Instagram for personal advice, tips, and strategies✨

https://www.instagram.com/carissahillcoach

-

✨Join the free Coffee With Carissa community to grow your salon✨

https://www.facebook.com/share/g/1DoPg2PsTP/

-

✨Check out Carissa’s website for more tools, trainings, and resources✨

https://carissa-hill.com

If you keep procrastinating and can’t figure out why, this episode of Coffee with Carissa reveals three hidden causes behind why you can't get started.

With this information, you’ll finally be able to start increasing your productivity and stop feeling frustrated with yourself.

You’ll also hear the small tools that actually work for me when nothing else does.

If you're tired of forcing yourself to push through and still falling short, this episode gives you a kinder, smarter way forward.

Tune in to hear about:

💜Why procrastination is not laziness
💜The 3 hidden causes of procrastination
💜How burnout, low energy, and overwhelm affect your productivity
💜The link between perfectionism and procrastination
💜Simple ways to break out of avoidance cycles
💜How to stop feeling stuck and start taking action today

Key moments:

00:00:00 Intro
00:01:00 The hidden cause
00:04:20 Emotional roadblocks revealed
00:07:30 Find your real why
00:10:35 The body double trick
00:13:35 Procrastination isn't laziness

✨About Carissa Hill✨

Carissa Hill is an Australian entrepreneur, salon growth strategist, and social media advertising expert - helping salon owners make thousands more per week using Facebook and Instagram ads.

Carissa started her first business - a home tanning and hair extension studio - at 21. By 25, she had grown it into 5 salon locations running without her. Since then, she has helped over 4,000 women grow their businesses - through salon marketing strategy, Facebook ads, Instagram ads, boosted posts, and high-converting social media systems.

If you’re a hair or beauty business owner who wants more bookings, higher revenue, and a scalable salon marketing strategy, Carissa shows you exactly how to make it happen.

-

✨Follow & DM Carissa on Instagram for personal advice, tips, and strategies✨

https://www.instagram.com/carissahillcoach

-

✨Join the free Coffee With Carissa community to grow your salon✨

https://www.facebook.com/share/g/1DoPg2PsTP/

-

✨Check out Carissa’s website for more tools, trainings, and resources✨

https://carissa-hill.com

Want to know how to grow your salon, attract more ideal clients, and build a powerful brand in your local area, without relying on luck or guesswork?

Building a beauty business that dominates your city comes down to four things most salon owners and service-based business owners get backwards.

You'll hear the real strategies behind growing a beauty business - by combining smart marketing, mindset, and sales psychology to help you stand out in a crowded industry.

I share exactly how I used ads, content, and high-converting offers to grow five spray tanning salons, over 10,000 local followers, and a coaching community of 33,000 members.

Whether you run a hair salon, spray tanning studio, hair extensions business, lash or beauty clinic, or any service-based small business - or you're a coach, consultant, or local entrepreneur building a personal brand -  this is your roadmap to becoming the well-known, trusted, and fully booked name in your area.

Tune in to hear about:

💜How to grow your audience fast using ads and smart content
💜The secret to turning strangers into loyal clients
💜What actually makes a business successful and well-known locally
💜How to build a strong reputation with repeat clients and referrals
💜How to create offers your ideal clients actually want to buy

Key moments:

00:00:00 Intro
00:00:40 Who this is for
00:04:00 Measuring real success
00:07:10 Sell with excitement
00:10:10 Understand human behaviour
00:12:20 Belief builds the business

Hit play, grab a coffee, and let's build a brand that books itself out.

✨About Carissa Hill✨

Carissa Hill is an Australian entrepreneur, salon growth strategist, and social media advertising expert - helping salon owners make thousands more per week using Facebook and Instagram ads.

Carissa started her first business - a home tanning and hair extension studio - at 21. By 25, she had grown it into 5 salon locations running without her. Since then, she has helped over 4,000 women grow their businesses - through salon marketing strategy, Facebook ads, Instagram ads, boosted posts, and high-converting social media systems.

If you’re a hair or beauty business owner who wants more bookings, higher revenue, and a scalable salon marketing strategy, Carissa shows you exactly how to make it happen.

-

✨Follow & DM Carissa on Instagram for personal advice, tips, and strategies✨

https://www.instagram.com/carissahillcoach

-

✨Join the free Coffee With Carissa community to grow your salon✨

https://www.facebook.com/share/g/1DoPg2PsTP/

-

✨Check out Carissa’s website for more tools, trainings, and resources✨

https://carissa-hill.com

I made $4 million from a Facebook group - without relying on ads, viral content, or a massive following.  Tune in to hear why this strategy is working better now than ever in today’s crowded social media landscape - and how to do it yourself.

Right now, reach is unpredictable, feeds are crowded, and most audiences are colder than ever.

You can post consistently, run ads, and still feel like you’re speaking into the void.

This is where most business owners get stuck - trying to sell to people who don’t know them yet.

In this episode, I break down how I built a $4M revenue stream from a Facebook group - not by pushing sales, but by building trust, connection, and a community people actually want to be part of.

Tune in to discover:

💜Why your audience might be watching… but still not buying (and what shifts that)
💜The subtle difference between having followers and having people ready to pay you
💜What actually makes someone trust you enough to become a long-term client
💜Why some offers “suddenly” sell out… even when nothing about the offer changes
💜How a simple shift in where you build your audience can change your revenue trajectory
💜Why playing the long game is quietly outperforming quick-win strategies right now

Key moments:

00:00:00 Intro
00:01:00 The $4 Million Facebook Group
00:02:40 Community Over Followers
00:04:40 From 1,000 to 33,000 Members
00:06:00 Your Page Is Your Stage
00:07:00 Setting Group Boundaries
00:08:00 Value First, Sales Second
00:09:20 Creating a Safe Space
00:10:00 $20K in 24 Hours
00:11:00 The Long Game Strategy
00:13:00 Emotional Connection Wins
00:15:00 Urgency Makes People Act

✨About Carissa Hill✨

Carissa Hill is an Australian entrepreneur, salon growth strategist, and social media advertising expert - helping salon owners make thousands more per week using Facebook and Instagram ads.

Carissa started her first business - a home tanning and hair extension studio - at 21. By 25, she had grown it into 5 salon locations running without her. Since then, she has helped over 4,000 women grow their businesses - through salon marketing strategy, Facebook ads, Instagram ads, boosted posts, and high-converting social media systems.

If you’re a hair or beauty business owner who wants more bookings, higher revenue, and a scalable salon marketing strategy, Carissa shows you exactly how to make it happen.

-

✨Follow & DM Carissa on Instagram for personal advice, tips, and strategies✨

https://www.instagram.com/carissahillcoach

-

✨Join the free Coffee With Carissa community to grow your salon✨

https://www.facebook.com/share/g/1DoPg2PsTP/

-

✨Check out Carissa’s website for more tools, trainings, and resources✨

https://carissa-hill.com

In this episode of Coffee with Carissa, I’m sharing what it really takes to build a million-dollar business with ADHD - without burning out or trying to force yourself into systems that don’t work for your brain.

You’ll hear my personal journey from starting a small home-based business to scaling multiple beauty salons - and growing a million-dollar online coaching business.

If you’ve ever struggled with consistency, motivation, or staying focused, this episode will completely change how you view your strengths.

Tune in to discover

💜How ADHD affects entrepreneurship (and how to use it as an advantage)
💜Why chasing dopamine can actually grow your business
💜The “Create, Systemize, Delegate, Repeat” method for scaling
💜How to stay productive without rigid routines
💜Why hiring the RIGHT team is the key to success
💜How to handle burnout, emotional highs & lows, and self-doubt
💜Turning creative ideas into profitable businesses

Whether you’re an entrepreneur with ADHD, a creative thinker, or someone who struggles with consistency, this video will help you build a business that works with your brain... not against it.

Key moments:

00:00:00 Intro
00:01:00 Building a Million Dollar Business with ADHD
00:02:20 The Daydreamer Who Sold Lollipops
00:05:00 When Dopamine Wears Off
00:07:40 The Spray Tan Breakthrough
00:09:40 Energy Crashes and Burnout Cycles
00:11:20 Create Systemize Delegate Repeat
00:15:00 Coaching Revealed the Same Pattern
00:18:40 Oppositional Defiance as a Superpower
00:20:00 Why Deadlines Need a Human Waiting
00:23:00 Medication Diet and Self-Management
00:25:00 Pulling Yourself Out of the Low Days

✨About Carissa Hill✨

Carissa Hill is an Australian entrepreneur, salon growth strategist, and social media advertising expert - helping salon owners make thousands more per week using Facebook and Instagram ads.

Carissa started her first business - a home tanning and hair extension studio - at 21. By 25, she had grown it into 5 salon locations running without her. Since then, she has helped over 4,000 women grow their businesses - through salon marketing strategy, Facebook ads, Instagram ads, boosted posts, and high-converting social media systems.

If you’re a hair or beauty business owner who wants more bookings, higher revenue, and a scalable salon marketing strategy, Carissa shows you exactly how to make it happen.

-

✨Follow & DM Carissa on Instagram for personal advice, tips, and strategies✨

https://www.instagram.com/carissahillcoach

-

✨Join the free Coffee With Carissa community to grow your salon✨

https://www.facebook.com/share/g/1DoPg2PsTP/

-

✨Check out Carissa’s website for more tools, trainings, and resources✨

https://carissa-hill.com

It feels like betrayal when a staff member leaves your salon and takes your clients, but reacting the wrong way can damage your brand even more.

In this episode of Coffee with Carissa, I’m sharing exactly why this happens in the beauty industry and, more importantly, what to do next to protect and grow your business.

Whether you're dealing with this right now or want to prevent it in the future, this is essential advice for any salon owner or service-based business.

Tune in to hear about:

💜Why salon staff take clients (and the psychology behind it)
💜What NOT to do when an employee leaves
💜How to rebuild after losing clients… even when it feels hard
💜The difference between staff loyalty vs brand loyalty
💜How to strengthen your salon brand so clients stay with YOU
💜Simple strategies to attract new clients and replace lost income

Key moments:

00:00:00 Intro
00:01:00 Staff Took My Clients
00:01:40 The Shock and Betrayal
00:02:00 Understanding Human Self-Interest
00:03:00 Choosing Your Perspective
00:04:00 Three Times in Five Salons
00:05:00 Perspective Reframe
00:05:20 What NOT to Do
00:06:20 Will Clients Come Back?
00:07:40 Put Yourself in Your Marketing
00:08:20 The Step-by-Step Game Plan
00:09:00 Rebuild With Better Marketing

✨About Carissa Hill✨

Carissa Hill is an Australian entrepreneur, salon growth strategist, and social media advertising expert - helping salon owners make thousands more per week using Facebook and Instagram ads.

Carissa started her first business - a home tanning and hair extension studio - at 21. By 25, she had grown it into 5 salon locations running without her. Since then, she has helped over 4,000 women grow their businesses - through salon marketing strategy, Facebook ads, Instagram ads, boosted posts, and high-converting social media systems.

If you’re a hair or beauty business owner who wants more bookings, higher revenue, and a scalable salon marketing strategy, Carissa shows you exactly how to make it happen.

-

✨Follow & DM Carissa on Instagram for personal advice, tips, and strategies✨

https://www.instagram.com/carissahillcoach

-

✨Join the free Coffee With Carissa community to grow your salon✨

https://www.facebook.com/share/g/1DoPg2PsTP/

-

✨Check out Carissa’s website for more tools, trainings, and resources✨

https://carissa-hill.com

Most salon owners are sitting on a hidden six figures… and don’t even realise it.

If you’re undercharging, not rebooking clients, or missing simple upsell opportunities, you could be leaving tens (or hundreds) of thousands of dollars on the table every year.

In this episode of Coffee with Carissa, I break down exactly how to increase your salon revenue, boost profits, and grow your business - without more clients, more ads, or more expenses.

Tune in to discover:

💜How to unlock hidden revenue already sitting inside your salon
💜The simplest way to increase your prices without losing loyal clients
💜The power of high-ticket services and how to position them
💜Easy, non-pushy upselling techniques that actually work
💜How to dramatically improve your client retention and rebooking rate
💜Smart ways to fill empty appointment slots and stop wasting time
💜How Google reviews can bring in more clients on autopilot

Key moments:

00:00:00 Intro
00:00:50 Raise Your Prices Now
00:02:30 Create a Premium Service
00:04:10 Upselling Without Being Pushy
00:04:50 Boost Your Rebooking Rate
00:05:10 Launch a Membership Program
00:05:50 Sell More Retail Product
00:06:10 Fill Dead Calendar Space
00:06:50 Leverage Google Reviews
00:08:10 Tighten Operations and Cut Waste

Hit play and find out exactly where your hidden six figures is waiting.

✨About Carissa Hill✨

Carissa Hill is an Australian entrepreneur, salon growth strategist, and social media advertising expert - helping salon owners make thousands more per week using Facebook and Instagram ads.

Carissa started her first business - a home tanning and hair extension studio - at 21. By 25, she had grown it into 5 salon locations running without her. Since then, she has helped over 4,000 women grow their businesses - through salon marketing strategy, Facebook ads, Instagram ads, boosted posts, and high-converting social media systems.

If you’re a hair or beauty business owner who wants more bookings, higher revenue, and a scalable salon marketing strategy, Carissa shows you exactly how to make it happen.

-

✨Follow & DM Carissa on Instagram for personal advice, tips, and strategies✨

https://www.instagram.com/carissahillcoach

-

✨Join the free Coffee With Carissa community to grow your salon✨

https://www.facebook.com/share/g/1DoPg2PsTP/

-

✨Check out Carissa’s website for more tools, trainings, and resources✨

https://carissa-hill.com

If you’re a salon owner who feels stuck, plateaued, and you’re relying only on organic posts to grow your business… we need to talk.

Because while you’re hoping for engagement, other beauty businesses are using Instagram ads, Facebook ads, and boosted posts to bring in consistent new clients every single week.

In this episode, you’ll learn how to turn paid social media ads into predictable salon revenue - without fear, overwhelm, or wasted ad spend.

Tune in to discover:

💜How to turn a small advertising budget into thousands in bookings

💜Why most salon ads fail (and how to fix it)

💜How to test multiple Facebook & Instagram ads properly

💜What to promote if you want fast and profitable results

💜How to convert Facebook and Instagram leads into paying clients

💜Why mindset and ego are often the biggest blockers in business growth

💜How one salon owner added an extra $250,000 per year using this exact method

Whether you've never run an ad, tried and gave up, or outsourced to an agency that flopped - this episode gives you the mindset shift and practical steps to start making money from social media ads today.

Key moments:

00:00:00 Intro
00:01:00 Why most salon owners fear ads
00:03:00 The math behind $100/week ad spend
00:05:20 Salon transformation story
00:06:40 What to promote
00:10:20 Remove ego and listen to the market
00:12:00 Five types of inbox leads
00:14:00 Start advertising on any budget
00:17:00 How ad revenue compounds over time
00:19:00 Making ads people actually love

Listen now and discover the exact ad strategy that turned a stuck salon into a $250K-per-year growth machine.

✨About Carissa Hill✨

Carissa Hill is an Australian entrepreneur, salon growth strategist, and social media advertising expert - helping salon owners make thousands more per week using Facebook and Instagram ads.

Carissa started her first business - a home tanning and hair extension studio - at 21. By 25, she had grown it into 5 salon locations running without her. Since then, she has helped over 4,000 women grow their businesses - through salon marketing strategy, Facebook ads, Instagram ads, boosted posts, and high-converting social media systems.

If you’re a hair or beauty business owner who wants more bookings, higher revenue, and a scalable salon marketing strategy, Carissa shows you exactly how to make it happen.

-

✨Follow & DM Carissa on Instagram for personal advice, tips, and strategies✨

https://www.instagram.com/carissahillcoach

-

✨Join the free Coffee With Carissa community to grow your salon✨

https://www.facebook.com/share/g/1DoPg2PsTP/

-

✨Check out Carissa’s website for more tools, trainings, and resources✨

https://carissa-hill.com