Sourcing is a useful tool in the recruiter's box of tricks, but some have become way too dependent. We spend so much time dropping cold outbound messages to people who don't care. The model is optimised for quantity. To amplify the challenge, vendors are creating more software to automate the broken process. So what should recruiters strive for?

Spoiler: Sourcing + Brand.

Hey recruiters, this is episode 2. Welcome! 

This week we're talking about a topic that could be pretty divisive. Quality v quantity. Why we think recruitment teams are tipping the scales too far in support of a quantity mindset and how they should bring it back to focus on driving more quality-based interactions with niche audiences.

In short: there's way too much cold sourcing going on without any brand activity.

Thanks for listening.

Time to hire, cost per hire and quality of hire. Most recruiters will have these metrics printed into their minds. Us? Well, we hate them. We think they're tough to measure, they drive the wrong behaviours and they can be pretty damaging to the people you're trying to hire. 

What's the alternative?