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Timestamps:

0:00 - The harsh reality: Why coaches with 100K followers make less than those with 5K

1:30 - The content hamster wheel: Posting constantly but getting zero clients

2:30 - Vanity metrics vs. what actually pays your bills

4:00 - Trap #1: The spray and pray method (speaking to everyone = speaking to no one)

7:00 - Trap #2: The education explosion (why people don't buy information)

10:30 - Trap #3: Ghost creator syndrome (hiding behind content instead of building relationships)

12:00 - The 80/20 content rule that actually converts

13:30 - This week's action plan: From content audit to conversation starter

14:30 - Final advice: Stop trying to go viral, start trying to go valuable

Key Takeaways:

• The algorithm doesn't pay your bills - clients do

• When you speak to everyone, you speak to no one
• People don't buy coaching because they lack information
• Content is the introduction, conversation is the sale
• 80% of content should start conversations, only 20% should educate
• Your DMs are more important than your posts
• Quality beats quantity every single time

Engage with This Episode:

• Which content trap are you stuck in?
• Share this episode with a coach who's posting constantly but not getting clients
• Tag us @onlinetrainermentorship with your biggest content breakthrough