The Contract Playbook

The Contract Playbook

By Casey Handy-Smith, Esq.BusinessEntrepreneurship
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The Contract Playbook episodes

  • 014: Morals Clauses: Navigating Ethics in Influencer Brand Deals

    In this episode, we explore the crucial role of morals clauses in influencer brand deals. Discover what morals clauses are, how they impact influencers, and how to negotiate mutual morals clauses that promote fairness for both parties.

    Key Points:

    • Definition and purpose of morals clauses
    • Challenges with subjective interpretation and power dynamics
    • Tips for negotiating fair and transparent morals clauses

      • Connect With Us:

      LinkedIn: https://www.linkedin.com/in/caseyhandysmith/

      Instagram: @contractcasey

      9 min
    • 013: 3 Essential Podcast Contracts: Safeguarding Your Show and Partnerships

      In this episode of The Contract Playbook, we explore the essential contracts every podcaster needs:

      1. Guest Release Forms: Learn why these forms are crucial for securing permission to use guest content and avoiding legal issues.
      2. Work-for-Hire Agreements: Understand how these agreements protect your ownership rights over created content like music and scripts.
      3. Podcast Sponsorship Agreements: Discover what should be included to ensure clear terms on payments, deliverables, and sponsor exclusivity.

        4. Listen to the full episode for more insights on navigating podcast contracts effectively!

        Resources:
        Podcast Guest Release Form Template
        Work-for-Hire Agreement Template
        Sponsorship Agreement Template

        Connect With Us:

        LinkedIn: https://www.linkedin.com/in/caseyhandysmith/

        Instagram: @contractcasey

        8 min
      4. 012: Ownership in the Digital Age: Navigating Work-for-Hire Clauses

        In today’s episode, we explore the impact of work-for-hire clauses in influencer brand deals and their importance for online business owners.

        Key Points:

        • Definition of Work-for-Hire: Contracts that transfer ownership of created work to the hiring party.
        • Impact on Influencers: Loss of creative control, potential income, and brand image concerns.
        • Importance for Online Business Owners: Clear ownership, flexibility in use, and cost management benefits.

          • Resources: Work-for-Hire Agreement Contract Template

          Connect With Us:

          LinkedIn: https://www.linkedin.com/in/caseyhandysmith/

          Instagram: @contractcasey

          11 min
        • 011: Must-Have Terms for Your Influencer Talent Management Contract

          In this episode of "The Contract Playbook," we dive into the essential terms to include in an influencer talent management contract. Learn how to protect reputations, define the manager's authority, and handle post-term compensation. Whether you're a manager or an influencer, this episode will help you build a solid, clear, and fair contract to ensure a successful partnership.

          Key Points: 

          1. Protecting Reputations: Confidentiality Clauses Non-Disparagement Clause Exit Strategy
          2. Manager's Authority: Scope of Authority Limits on Authority Power of Attorney
          3. Post-Term Compensation: Sunset Clauses Future Opportunities
          4. Other Important Terms: Compensation and Expenses Term and Termination Dispute Resolution Exclusivity

            5. Resources: Talent Management Agreement Contract Template

            Connect With Us:

            LinkedIn: https://www.linkedin.com/in/caseyhandysmith/

            Instagram: @contractcasey

            16 min
          5. 010: Inside Alora Society: Negotiating Influencer Brand Deals and Navigating UGC Contracts with Co-Founder Kahlea Nicole

            Join us as we dive into the world of influencer talent management with Kahlea Nicole, co-founder of Alora Society. Discover how they negotiate brand deals, tackle UGC contracts, and manage their talent effectively.

            Episode Highlights:

            • Alora Society's Origin: Kahlea shares the founding story and inspiration behind the agency.
            • Brand Deal Negotiations: Strategies, key factors, and challenges in securing deals for influencers.
            • UGC Contracts: Redlining process, common issues, and how they’re addressed.
            • Internal Agreements: Elements of talent management agreements and onboarding processes.
            • Advice: Tips for aspiring influencers and talent managers.

              • Resources Mentioned:

              Beginner's Guide to Brand Partnerships: https://stan.store/alorasociety/p/volume-i-a-beginners-guide-to-brand-partnerships-kfbtz 

              Negotiation Playbook: https://stan.store/alorasociety/p/volume-ii-the-negotiation-playbook-for-creators-vo8e7

              Free Pitch Template: https://kahleanicole.myflodesk.com/freepitchtemplate 

              Connect:

              Connect with Kahlea on Instagram: https://www.instagram.com/kahleanicolee/

              Follow Alora Society on Instagram: https://www.instagram.com/alora.society/ 

              **Original Theme Music by Derek Handy**

              54 min
            • 009: TikTok Ban and FTC Noncompete Ruling: Crucial Updates for Online Creators

              In this episode of "The Contract Playbook," we dive into two major developments affecting online business owners and content creators:

              1. TikTok Ban: Learn about the potential federal ban on TikTok in the U.S., the reasons behind it, how it could impact online creators who rely on the platform, and what you can do to protect your business.
              2. FTC Ban on Noncompetes: Discover the FTC's new ban on noncompete clauses, what this means for workers and business owners in the digital space, and how it could reshape the creator economy. We discuss practical tips for adapting to these changes, including contract strategies with brands and within your internal business operations.

                3. Connect with us: LinkedIn: https://www.linkedin.com/in/caseyhandysmith/

                Instagram: @contractcasey

                **Original Theme Music by Derek Handy**

                11 min
              3. 008: Are You Making This Mistake When Negotiating Usage?

                In this Season 1 closer, we'll dive in to the most common mistake content creators make when negotiating usage terms in brand deals. Learn how you can avoid this mistake and what to do instead so you never leave money on the table!

                FREE training, Your Most Profitable Brand Deal: https://www.contractcasey.com/your-most-profitable-brand-deal

                8 min
              4. 007: How to Negotiate Anything

                Welcome to this week's episode of The Contract Playbook! Tune in to learn the three negotiation strategies that help you protect your rights, get paid more, and help you negotiate anything!

                Register for the FREE webinar: https://www.contractcasey.com/pl/2148296596

                Join The Contract Collective Waitlist: https://www.contractcasey.com/the-contract-collective-waitlist 

                14 min
              5. 006: What Every Content Creator Needs to Know About IP

                As a content creator, your intellectual property is your most valuable asset! In this episode, you'll learn the most important contract you need to protect your IP during the content creation process and how to protect and leverage your IP when working with brands. 

                 

                Work-for-hire agreement template: https://shop.bosscontractsociety.com/products/confidentiality-work-for-hire-agreement-template?_pos=1&_psq=work&_ss=e&_v=1.0 

                Register for the free webinar: https://www.contractcasey.com/pl/2148296596 

                Join The Contract Collective Waitlist: https://www.contractcasey.com/the-contract-collective-waitlist 

                16 min
              6. 005: 3 Steps to Ensure Your Online Contracts are Legally Enforceable

                Welcome back to another episode of The Contract Playbook! Have you ever wondered if the little check box next to your terms and conditions was enough to make your agreement legally enforceable? If so, this episode is for you! I share the 3 steps you must follow to ensure your online contracts are legally enforceable.

                Sign-up for The Contract Collective Waitlist: https://www.contractcasey.com/the-contract-collective-waitlist

                Theme Music by Derek Handy

                15 min

              About The Contract Playbook

              From the publisher's feed

              The Contract Playbook is your on-the-go resource for tackling contracts in your online creator business. Each week, we'll dive into topics that will help you navigate, simplify, and negotiate…