AI isn't coming, it's already here. And it's changing the way contractors show up (and convert) online.

In this episode, Mike Stiers and Anthony Brown break down the impact of Google's AI Overviews, what it means for paid ads and SEO, and how home service pros can stop wasting budget on traffic that won't convert. Episode Takeaways:

• Google Ads are now integrated into AI overviews.
• AI queries primarily target top of funnel searches.
• Contractors should focus on organic traffic for top funnel.
• Performance Max campaigns require broad match keywords.
• Attribution tracking for AI traffic is currently unreliable.
• SEO should focus on long-tail, inquisitive search terms.
• SEM should target short-tail, high-intent keywords.
• Building trust with homeowners is crucial for conversions.
• Google's advertising revenue drives its AI strategies.
• Stay updated on Google's changes to optimize marketing efforts.

Key Topics: 00:00 Introduction to AI in Home Services 01:28 Google Ads and AI Integration 06:09 Understanding AI Queries and Their Impact 11:49 Navigating the Funnel: Top vs. Bottom 17:37 Pro Tips for Leveraging AI in Marketing 23:29 Building Trust with Homeowners Sponsored by Greenbaum Stiers Strategic Marketing Agency. Learn more about marketing in the home service industry at https://www.greenbaumstiers.com/ Mike Stiers: https://www.linkedin.com/in/michaelstiers/ Anthony Brown: https://www.linkedin.com/in/anthony-brown-419009106/

In Episode 1, you'll learn how Mike Stiers and Anthony Brown built a no-fluff, results-first agency for home service pros and why they launched Contractors' Edge to give business owners the unfair advantage they've been missing. Mike and Anthony come from two completely different paths: one from inside the foundation repair trenches, the other from high-level strategy and operations. Together, they've helped grow companies from a few trucks and a dream to $10M+ in revenue. In this first episode, they break down:

• Why most marketing advice fails contractors
• What separates companies that scale from those that stall
• How brand trust can raise your close rates and your property value
• Why tracking and delegation are no longer optional. They're survival skills
• How Google's recent AI announcements are reshaping search, ads, and Local Service strategies

This show isn't about theory. It's about real conversations, real tools, and real growth. If your lead flow feels fragile, your systems feel outdated, or your weekends are stolen by marketing headaches, this is the episode that will help kickstart a much needed change. Hit subscribe, rate the show, and let's go to work. #ContractorsEdge #HomeServiceMarketing #LeadGenerationTips #ContractorPodcast #FoundationRepairMarketing #MarketingForContractors #LSAads #PerformanceMarketing #ContractorGrowth #HomeServiceBusiness

The Contractor's Edge is your go-to podcast for scaling your home service business and maximizing your marketing investments. Hosted by lead generation expert Mike Stiers and business strategist Anthony Brown, who bring over a decade of combined experience in the home service industry, this show delivers proven strategies to help contractors dominate their market, generate high-quality leads, and build a business that scales year after year.

Whether you're aiming for $3 million or $50 million, we've designed each episode to give you actionable insights, industry secrets, and real-world strategies, all in one place. Get ready to sharpen your edge as a Contractor and take your business to the next level.