On The Contractor’s Edge podcast, host Nick interviews Adam McChesney, founder of Builders of Authority, about scalable marketing for contractors. Adam shares how he started by building 200 lead-gen websites and explains why contractors should stick to fundamentals instead of chasing algorithms, noting Google’s spam updates and that Google can detect low-quality AI content. They discuss when to prioritize LSA and PPC for fast leads, upcoming Local Service Ads changes, and how to budget Google Ads by reverse-engineering cost-per-click to achieve enough daily clicks for optimization. Adam emphasizes landing pages that match search intent, ROI-first tracking down to keywords, and transparent reporting. They cover WordPress as the website standard, strong calls-to-action and click-to-call, using AI as a tool (not “AI slop”), the small current share of AI-driven leads, speed-to-lead, and effective Facebook remarketing and simple video ads plus organic content.

🏗️ CONNECT WITH ADAM — BUILDERS OF AUTHORITY

🌐 Website → https://buildauthority.com/adam-mcchesney/

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🚀 WORK WITH BETTER BOSS

🔥 Free Growth Audit → https://cal.com/mybetterboss.ai/jobtread-free-growth-audit-call

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🎧 FOLLOW THE SHOW

📺 YouTube → https://www.youtube.com/@betterboss

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📈 WHAT OUR CLIENTS SEE

✅ +23% close rate

TIMESTAMPS

00:00 200 Websites in 18 Months

Ian Price won seven amateur national titles, spent eight years on the Burton World Cup team, and closed it out in 2002 with US and Japanese national titles. Then he walked away and built a custom home company.

Today he runs Forest St. Builders in Denver with a team of six — and he's ballparking full remodel jobs in about five minutes using Claude, JobTread, and a set of AI skills he built himself.

We get into the tool stack that actually moves the needle, how to pull what's stuck in your head into systems your team can run, and the exact workflow behind his five-minute ballpark quote.

Systems first. AI second. Same story every time.

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🎯 WHAT WE COVER

🔨 Why "every job is different" is the excuse killing your systems

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⏱️ TIMESTAMPS

00:00 Welcome and Guest Intro

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🏗️ CONNECT WITH IAN PRICE — FOREST ST. BUILDERS

🌐 Website → https://www.foreststbuilders.com

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🚀 WORK WITH BETTER BOSS

🔥 Free Growth Audit → https://cal.com/mybetterboss.ai/jobtread-free-growth-audit-call

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🎧 FOLLOW THE SHOW

📺 YouTube → https://www.youtube.com/@betterboss

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📈 WHAT OUR CLIENTS SEE

✅ +23% close rate

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🛠️ TOOLS MENTIONED

JobTread · Claude · Whisper Flow · Loom · Otter · Descript · Fathom · Office 365 / SharePoint · Google Maps

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The Contractor's Edge — helping contractors build better businesses.

Nick hosts The Contractor’s Edge podcast with guest Chad Lubinski to share how contractors can use content to grow credibility, leads, and community by acting early on trends, similar to how Chad grew by repurposing TikToks into Instagram Reels. They emphasize YouTube as a long-tail, evergreen platform driven by keyword research (using vidIQ) and Facebook groups as a highly targeted “captured audience” where consistent, value-first participation builds trust and referrals. They discuss using Instagram mainly for personal brand and potential brand deals, and recommend tools like Descript, vidIQ, ChatGPT, and Canva to speed editing, captions, thumbnails, titles, and repurposing long-form videos into Shorts/Reels and blogs. They stress commitment, consistency, strong hooks and matching thumbnails to reduce early drop-off, and selective A/B testing once view volume is sufficient.

Book a Meeting 

---

WORK WITH BETTER BOSS

Free Growth Audit → https://cal.com/mybetterboss.ai/jobtread-free-growth-audit-call

FOLLOW THE SHOW

YouTube → https://www.youtube.com/@betterboss

00:00 Why Now Matters

Building the AI-Powered Operating System for Your Contracting Business | Grant Fuellenbach

Most contractors are trying to buy AI before they've built the system underneath it. Grant Fuellenbach has spent his career on the other side of that — tech, drones, sales ops — and now he installs AI-powered operating systems for builders doing $1.5M–$15M.

We get into what an AI "skill" actually is, how to turn your SOPs into automations that run at 5am without you, the exact prompt to audit your own JobTread org, and the free Google tool Grant calls his favorite in the entire stack.

Systems first. AI second. That's the whole episode.

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WHAT WE COVER

- Why saying "no" is the highest-ROI skill an owner can build

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CONNECT WITH GRANT FUELLENBACH

GO First Consulting → https://gofirstconsulting.com

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WORK WITH BETTER BOSS

Free Growth Audit → https://cal.com/mybetterboss.ai/jobtread-free-growth-audit-call

FOLLOW THE SHOW

YouTube → https://www.youtube.com/@betterboss

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TIMESTAMPS

00:00 Welcome and Guest Intro

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TOOLS MENTIONED

JobTread · Claude · NotebookLM · Day.ai · Todoist · Prompt Cowboy · GoHighLevel · Projectiv · QuickBooks Online · Autel & DJI drones

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The Contractor's Edge — helping contractors build better businesses.

#Contractors #ConstructionBusiness #JobTread #AIForContractors #ConstructionTech #HomeBuilders #Remodeling #GeneralContractor

75% of construction projects go over budget or over schedule. Ryan Brown gets hired to make sure yours isn't one of them.

Ryan is the owner of Ry Michael Group and a full-time owner's rep — the guy an out-of-state investor hires to be their boots on the ground on a $3.5M custom home in the Colorado Rockies. He tracks the GC, reads the schedule, catches the change orders, and makes sure nobody's billing for finished goods that are still sitting in the rough.

This is round two (round one died when I left the mic down — so this one runs on tequila and a 22-minute timer). We get into schedules that actually hold, subs who actually buy in, and where AI is already changing estimating on real jobs.

If you run projects, manage subs, or write estimates — this one's for you.

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WHAT YOU'LL GET OUT OF THIS

▸ The 4 things that blow up a project: unforeseens, runaway change orders, improper billing, and mismanagement

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CHAPTERS

00:00 Round Two Kickoff

On The Contractor’s Edge, the host talks with Chris Treese (Olympus Outdoors) and Johnny Buck (13 Stripes Construction) about using AI in contracting—connecting tools like Claude with JobTread for proposals, scope checks, and systemized repeatable tasks—while warning that AI can amplify mistakes, shouldn’t replace client communication, and may widen economic inequality, especially for newer business owners. Johnny explains the origin of “ihatejohnnybuck.com” from a grappling gym story, shares views on coaching, leadership, and executing what you learn rather than consuming information. Chris describes a major personal transformation, losing weight from 280 to about 184, using fitness to regain control after a project manager caused $872,000 in losses, and choosing sobriety after realizing he’s an alcoholic. They close with advice on taking action despite anxiety.

-- https://olympus-outdoors.com/ -- 

-- https://13stripesconstruction.com/ -- 

🔥 Book Your FREE Growth Audit → https://cal.com/mybetterboss.ai/jobtread-free-growth-audit-call

📞 CONNECT WITH BETTER BOSS:

🌐 Website: https://better-boss.ai

⚡ We only take limited clients per month. Every single one has given us 5 stars.

You didn't start your business to be stuck in the day-to-day. You started for freedom, for family, and for something better.

Better starts now.

🔔 SUBSCRIBE for weekly videos on building systems that actually work for contractors.

Better Boss | JobTread Certified Implementation Partner

00:00 AI As First Business

00:00 AI As First Business

On The Contractors Edge podcast, the host interviews Dallas, Wes, and Paul of Bella Builders about how their partnership formed and what drives their custom luxury home business in Florida. Paul shares early construction influence from his father, an 11-year NFL career, getting his builder’s license in 2002, taking a hiatus, then returning after serious personal loss and health challenges, including multiple strokes and stepping into troubled oceanfront projects after another builder lost his license. Dallas explains how a church connection and his high school coach vouched for him, leading him to work with Paul and grow into the business. Wes recounts shifting from an IT and real estate background into appraising after the 2008 crash, leveraging bank contacts, and later joining to help Bella Builders scale through better systems, software, and communication, including JobTread and coaching support. The conversation also covers sports, adversity, mindset, faith, and perseverance.

-- Bella Builders --

🔥 Book Your FREE Growth Audit → https://cal.com/mybetterboss.ai/jobtread-free-growth-audit-call

📞 CONNECT WITH BETTER BOSS:

🌐 Website: https://better-boss.ai

⚡ We only take limited clients per month. Every single one has given us 5 stars.

You didn't start your business to be stuck in the day-to-day. You started for freedom, for family, and for something better.

Better starts now.

🔔 SUBSCRIBE for weekly videos on building systems that actually work for contractors.

Better Boss | JobTread Certified Implementation Partner

00:00 Podcast Welcome

On The Contractor’s Edge podcast, the host interviews Philip Sessions of Refined VA, a JobTread implementation partner, about using consistent content to build trust with homeowners and generate qualified contractor leads even without going viral. They share practical contractor content ideas (before/after, jobsite education, testimonials, and objection-handling videos) and discuss why marketing that answers common sales questions can raise close rates. Philip explains how Refined VA shifted from social media support to operational support for contractors, including VA placements and JobTread system builds, emphasizing the need for clear expectations, communication norms, and basic templates before delegating estimating and back-office tasks. They cover cultural considerations when working with Philippines-based VAs, why delegation accelerates growth, and advise contractors to start JobTread by standardizing cost codes and building one core estimate template, then expanding systems for scalability through consistency.

-- Phillip's Links -- 

https://refinedva.com/about

https://www.instagram.com/iamphilipsessions/

https://www.youtube.com/philipsessions

🔥 Book Your FREE Growth Audit → https://cal.com/mybetterboss.ai/jobtread-free-growth-audit-call

📞 CONNECT WITH BETTER BOSS:

🌐 Website: https://better-boss.ai

⚡ We only take limited clients per month. Every single one has given us 5 stars.

You didn't start your business to be stuck in the day-to-day. You started for freedom, for family, and for something better.

Better starts now.

🔔 SUBSCRIBE for weekly videos on building systems that actually work for contractors.

Better Boss | JobTread Certified Implementation Partner

00:00 Trust Through Content

In this solo episode of Contractor’s Edge, Nick argues that AI is a major competitive advantage for contractors when used with discipline and strong business systems, not as a novelty. He shares that many contractors already fail at software implementation and explains how AI should equip teams rather than replace them, especially with widespread employee disengagement. He outlines five reasons contractors quit AI: treating it like Google instead of a teammate, testing it on low-impact tasks, quitting after one wrong answer due to poor prompting, lacking SOPs and systems so AI never becomes a habit, and being too overwhelmed to learn without allocating time or hiring help. He also previews Better Boss’s upcoming “AI Boss Certified Contractors” course with prompts, badges, and JobTread-focused workflows.

🔥 Book Your FREE Growth Audit → https://cal.com/mybetterboss.ai/jobtread-free-growth-audit-call

📞 CONNECT WITH BETTER BOSS:

🌐 Website: https://better-boss.ai

⚡ We only take limited clients per month. Every single one has given us 5 stars.

You didn't start your business to be stuck in the day-to-day. You started for freedom, for family, and for something better.

Better starts now.

🔔 SUBSCRIBE for weekly videos on building systems that actually work for contractors.

Better Boss | JobTread Certified Implementation Partner

00:00 Spend Big on AI

At JobTread Connect, the hosts interview Nick Perret of Better Boss about his trades background, marketing degree, and early career at Milwaukee Tool before starting businesses in lead generation and contractor operations. Nick explains that contractors’ biggest issue is often not leads but operational systemization, and he focuses on helping especially small husband-and-wife shops build repeatable processes, improve work-life balance, and create scalable companies that can run without the owner. He outlines his approach: a two-hour kickoff mapping the lead-to-close workflow, reviewing past jobs for inconsistencies, then building standardized templates, automation, and JobTread project schedules, aiming to implement within 30 business days with minimal client involvement. He discusses niching down, speeding up estimating with templates and formulas, who isn’t a good fit, and Better Boss’s vision to specialize in JobTread implementations and ongoing memberships.

🔥 Book Your FREE Growth Audit → https://cal.com/mybetterboss.ai/jobtread-free-growth-audit-call

📞 CONNECT WITH BETTER BOSS:

🌐 Website: https://better-boss.ai

⚡ We only take limited clients per month. Every single one has given us 5 stars.

You didn't start your business to be stuck in the day-to-day. You started for freedom, for family, and for something better.

Better starts now.

🔔 SUBSCRIBE for weekly videos on building systems that actually work for contractors.

Better Boss | JobTread Certified Implementation Partner