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Pat McGrath has been a powerhouse player in the fashion and beauty industry for the past two decades. She is recognized as a creative genius makeup artist, responsible for some of the most iconic images of our time with photographers including Herb Ritts, Steven Meisel and others. Across social media and the industry at large, Mcgrath has maintained her powerhouse positioning as the mother of all things beauty with legions of apprentices, influencers, models and followers hanging on her every prescription.
This week it was announced that McGrath sits atop a billion dollar business; in the two-year old beauty empire Pat McGrath Labs. The awesome valuation sent shockwaves through the industry, particularly because most of our attention in this space has been turned to brands like Kylie Cosmetics and Glossier. In this age of massive beauty fortunes being built on a single personality, McGrath would seem an obvious choice to ride this road to success. So why the surprise? Why has the industry been sleeping on Pat McGrath?
Pat McGrath has been a powerhouse player in the fashion and beauty industry for the past two decades. She is recognized as a creative genius makeup artist, responsible for some of the most iconic images of our time with photographers including Herb Ritts, Steven Meisel and others. Across social media and the industry at large, Mcgrath has maintained her powerhouse positioning as the mother of all things beauty with legions of apprentices, influencers, models and followers hanging on her every prescription.
This week it was announced that McGrath sits atop a billion dollar business; in the two-year old beauty empire Pat McGrath Labs. The awesome valuation sent shockwaves through the industry, particularly because most of our attention in this space has been turned to brands like Kylie Cosmetics and Glossier. In this age of massive beauty fortunes being built on a single personality, McGrath would seem an obvious choice to ride this road to success. So why the surprise? Why has the industry been sleeping on Pat McGrath?
A few years ago we were hearing cries of Couture’s demise. The aging clientele, the ailing markets, the laborious fitting protocol were only some of the reasons offered for the proclamation of a diminishing art form.
In this digital age however, Couture is showing signs of new life. A mandatory stop on the fashion circuit, influencers are ensuring the public sees more Couture than they knew existed, and details of the creative and production process are shared like never before. With the increased access and visibility, we ask, what is the role of couture in current fashion culture?
Please don't forget to subscribe and give us *****!
A few years ago we were hearing cries of Couture’s demise. The aging clientele, the ailing markets, the laborious fitting protocol were only some of the reasons offered for the proclamation of a diminishing art form.
In this digital age however, Couture is showing signs of new life. A mandatory stop on the fashion circuit, influencers are ensuring the public sees more Couture than they knew existed, and details of the creative and production process are shared like never before. With the increased access and visibility, we ask, what is the role of couture in current fashion culture?
Please don't forget to subscribe and give us *****!
This epidsode, we discuss one of the Big Industry Questions.
In addition to the aesthetic propositions for transforming the body and environments, historically, design set forth to create useful solutions in our lives. Fashion and design have long co-existed ensuring that technical merit in the latter lead to critical success in the industry. In this digital age where the source of influence has been democratized, the lines between art and commerce blurred and public interest changing with the 24-hour news cycle; the role of fashion in today’s world is shifting.
Here we put forward our thoughts, but would also love to know what yout think too. Comment, subscribe and rate :)
This epidsode, we discuss one of the Big Industry Questions.
In addition to the aesthetic propositions for transforming the body and environments, historically, design set forth to create useful solutions in our lives. Fashion and design have long co-existed ensuring that technical merit in the latter lead to critical success in the industry. In this digital age where the source of influence has been democratized, the lines between art and commerce blurred and public interest changing with the 24-hour news cycle; the role of fashion in today’s world is shifting.
Here we put forward our thoughts, but would also love to know what yout think too. Comment, subscribe and rate :)
This episode we regroup after Jason's epic trip to Jamaica, where he reports back on what it was like to be home and the changing culture, attitudes and future as it pertains the LGBTQ communities.
We hope you emjoy and please subscribe, rate and comment below :)
This episode we regroup after Jason's epic trip to Jamaica, where he reports back on what it was like to be home and the changing culture, attitudes and future as it pertains the LGBTQ communities.
We hope you emjoy and please subscribe, rate and comment below :)
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