In this episode of the Conversion Club, we break down how data privacy and AI ethics are reshaping marketing in 2026, pushing brands away from invasive tracking and toward consent-based, trust-first strategies. It explores the risks of hyperpersonalization and automated outreach, and why sustainable growth now depends on transparency, first-party data, and responsible use of generative technology.

In this episode of The Conversion Club, we break down why traditional SEO is no longer a reliable growth channel and what’s replacing it. The conversation explores the rise of AI-driven search, zero-click results, and Generative Engine Optimization (GEO), with practical insights on how brands can adapt their visibility strategy for what comes next. 

This episode breaks down proven strategies to lower your cost per lead with Google Ads, specifically for home service businesses. From campaign structure to keyword targeting and budget allocation, you'll get a tactical playbook designed to drive high-quality local leads without wasting spend.