The Conversologist

The Conversologist

By Jam MayerBusiness
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The Conversologist episodes

  • EP12: A Chat With A Chatty Chatbot Chatpreneur

    Matthew Barker is a self-titled "chatpreneur" in Reno, Nevada. His mission: to deliver the gospel of chatbots to the small to medium business.

    Chief Conversologist Jam Mayer chats to the very chatty Matthew about his philosophy of life, pitching with no pitch, coffee shops, and of course chatbots. 

     

    Matthew Barker's website www.thechatbotguy.com

    Matthew's Facebook group Chatbot Closers Club

    Hubspot blog on B2B Lead Response Time 


    Podcast website www.theconversologist.show

    More info www.conversologie.com


    37 min
  • EP11: Now We're Talking! Voice Is The New Buzz

    When Apple released its voice interface in late 2011, watching somebody shouting at their phone repeatedly was good comic relief. Many of us would wait for a quiet moment alone before daring to ask our phone a question.

    Today, via the likes of Alexa and Siri, more and more of us are confidently using voice as our UI. Searching, calling, composing and sending messages, an interface that is arguably the most natural we have.

    More than half of India’s Internet users are doing it. Voice search is seeing massive growth in Asia - India, China, and Indonesia being the top three. And importantly, voice is used more by the younger generation: under 35s are leading the change.

    Why should we be listening to the talk about voice? What are the threats? What are the opportunities? What does it mean for the UX writer or chatbot developer?

    In this episode Rew Shearer and Jam Mayer touch on the topic. And why not? Podcast is the new blog. 🙂


    Hootsuite Q3 Global Digital Statshot / LinkedIn Live Video

    Episode 7 - Why Do We Hate Chatbots?

    Episode 10 - A Conversation With A Black Ops Chatbot Operative

    Podcast website www.theconversologist.show

    More about us www.conversologie.com

    24 min
  • EP10: A Conversation With A Black Ops Chatbot Operative

    Hillary Black is Head of Strategy and Content at Black Ops, a leading Detroit-based Chatbot agency.

    Their work in conversation design and automation platforms is considered cutting edge, and Hillary as a thought leader in the industry.

    In this episode, Chief Conversologist Jam Mayer talks to Hillary about the daily life and challenges of a conversation designer, essential tools, techniques and insights, and even tips on how to get started as a conversation designer.

    Check out the Black Ops website

    Join our Facebook Conversation Designers Group

    We'd love your comments and feedback at The Conversologist.show 

    48 min
  • EP9: Hacks For Designing a Chatbot Personality

    How do you develop an engaging chatbot personality in the shortest time?

    Being an in-house radio copywriter forces you to deliver what we usually tell clients is impossible: good, cheap, and fast.

    Rew Shearer’s key to survival in this chaos has been formulae that cut to the chase and streamline the workflow. In this episode Rew discusses his quick trick to developing a chatbot personality that is engaging, effective, and memorable.

    Comments and feedback invited: https://theconversologist.show

    Chatbot Personality: https://conversologie.com/chatbot-personality-creepy/

    Humanising your Chatbot webinar: https://conversologie.com/humanising-your-bot/

    21 min
  • EP8: The Conversologist Has Evolved

    Will you accept her challenge? 

    The art of digital engagement is changing fast; but so are we, in the ways we use it and the expectations we have.

    Chief Conversologist Jam Mayer reflects on the changes, on the challenges faced by digital marketers in this evolving landscape, but also on those truths that remain unchanged.

    Comments and feedback at https://theconversologist.show 

    7 min
  • EP7: Why Do We Hate Chatbots?

    When a thriving tech startup company decided to drop the word ‘chatbot’ from its lexicon, you know there’s something wrong. ‘Negative connotations,’ according to this developer.

    Chatbots were predicted to be the hype of the coming decade. So why the push-back, why the hate - or is it fear? Is it user ignorance, bad experiences, or something else?

    In this episode, Jam Mayer and Rew Shearer try to uncover a few of the truths behind why ‘chatbot’ has become the new c-bomb, and let you make up your own mind.

    Comments and feedback at https://theconversologist.show 

    18 min
  • EP6: An Interview with the Cortex Copywriter, From Neuroscience to Chatbots

    Episode 6: From neuroscience to chatbots: an interview with the Cortex Copywriter

    Sydney-based Nathan Mudaliar is a trained neuroscientist who has followed his creative heart into copywriting, screenwriting and yes, chatbots.

    In Nathan’s world, copywriting actually is a science. From the effects of words on the dopamine reward centres, to the psychology of tone and nuance, his work is the future of marketing.

    Chief Conversologist Jam Mayer talks copywriting, chatbots and cerebella with this episode’s special guest. 

    Nathan's website https://www.cortexcopywriter.com/

    Comments and feedback at www.theconversologist.show 

    28 min
  • EP5: The Personality in Chatbot Marketing, Why It’s More Than Just a Pretty Face

    Episode 5: The Personality in Chatbot Marketing

    Chatbots are commonplace in business and marketing, covering everything from brand awareness, to customer service, to online sales.

    Most chatbot conversation designers will agree an effective chatbot needs a personality. But nearly always, ‘personality’ means a name, a face, and not much else. 

    This week we talk chatbot personalities, skeuomorphism and the key to true customer engagement. 

    Comments and feedback at https://theconversologist.show 

    25 min
  • EP4: Questions from Hootsuite - Building a Social Organisation

     

    Episode 4: Questions from Hootsuite: Building A Social Organisation: Jam’s Social Media Brand and Marketing Tips

    How do I identify my target audience?

    Should we get a chatbot?

    How do I convince my client that conversational marketing is the way to go?

    When Hootsuite came to Auckland on May 20th Jam Mayer was invited to speak in the panel discussion. There were many questions, and not everything got answered.

    This episode we tackle some of those questions, and give our perspective. If you’re a busy social media manager, small business operator, if you’re time-poor like the rest of us and trying to get the best ROI from your social, this episode of The Conversologist podcast is for you.

    Comments and feedback at www.theconversologist.show 

    19 min
  • EP3: The Move to Private Spaces in Social Media
    Social Media is changing.  (Again.)  As users push back on privacy and the perceived invasion of their personal space, Facebook is leading the shift towards private spaces via messaging, groups and communities. 
    What does this mean for the big social networks? For the users? For the businesses and marketers?
    Chief Conversologist Jam Mayer and Senior Content Conversologist Rew Shearer discuss the changing landscape and take a top-level look at some of the implications.
    Your comment or discussion is invited.
    19 min

About The Conversologist

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Welcome to The Conversologist podcast.