The COO Solution Podcast

Welcome back to The COO Solution Podcast. In this episode, host Derek Fredrickson shares hard-earned leadership lessons that have fundamentally changed how he builds and leads his business.

Rather than teaching frameworks or strategies, Derek reflects on the beliefs that shaped his early years as a founder and the moments that forced him to rethink them. From realizing he was unintentionally becoming the product instead of the business model to understanding the difference between refusing to let go and intentionally holding onto a responsibility, this is a candid conversation about the mindset shifts required to build a company that can truly scale.

If you've ever struggled to delegate, felt responsible for every important decision, or believed that no one could do it as well as you, this episode offers a practical perspective on what it takes to move beyond founder dependency.

In This Episode:

[00:02] The Moment Everything Changed

Derek shares the client meeting that revealed he was unintentionally becoming the product instead of the operating model he had built.

[02:09] When the Founder Becomes the Bottleneck

Why staying involved to protect quality can quietly undermine the very business you're trying to scale.

[06:29] Why I Still Own Business Development

The difference between intentionally keeping ownership of a function and refusing to let it go before you've earned the right to delegate it.

[09:37] The Belief That Cost Me the Most

How the mindset of "Nobody does it better than me" limits both the business and the people inside it.

[11:43] Delegate Outcomes, Not Tasks

Why building systems that consistently produce results matters more than personally overseeing every detail.

[13:42] Three Questions Every Founder Should Ask

Simple questions to uncover where founder dependency still exists and what beliefs may be holding the business back.

Why This Matters

Many founders believe the biggest challenge in scaling a business is finding better people.

Often, the real challenge is letting those people fully own the outcomes they can deliver.

As long as the founder stays at the center of every important meeting, decision, and relationship, the business keeps reinforcing the idea that success depends on one person.

Sustainable growth requires something different.

It requires building a model, a team, and a leadership structure that can consistently deliver results without the founder's constant presence.

This episode will help you:

• Recognize where your own beliefs may be limiting growth
• Understand the difference between intentional ownership and founder dependency
• Build systems that create accountability instead of oversight
• Delegate outcomes instead of individual tasks
• Develop a business that scales through leadership rather than founder involvement

Action Steps for Listeners:

• Identify one area where your presence is unintentionally limiting someone else's ownership.
• Ask yourself whether you're holding onto a responsibility because you've earned the right to keep it or because you're afraid to let it go.
• Replace one task delegation with outcome delegation this week.
• Evaluate whether your business is built around you or around a repeatable operating model.
• Write down one belief about your own irreplaceability and challenge whether it's still serving the business.

Resources & Links:

• Free Quiz – Take the free quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Subscribe & Stay Connected

New episodes drop soon; subscribe to The COO Solution Podcast so you don’t miss an episode!

Let’s connect:

➡️ LinkedIn

➡️ Instagram

➡️ Facebook

👉 If this episode resonated with you, share it with a founder who is still carrying more of the business than they need to. Sometimes the biggest breakthrough doesn't come from learning something new. It comes from letting go of a belief that's been holding your business back.

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The COO Solution Podcast. In this episode, host Derek Fredrickson sits down with entrepreneur, marketer, and Genius Network founder Joe Polish to explore one deceptively simple question that has shaped Joe's life, business, and philosophy for decades: "What's in it for them?"

Long before Joe built one of the world's most respected entrepreneurial communities, he was a struggling carpet cleaner trying to figure out why his business wasn't working. What followed was a complete shift in how he thought about marketing, sales, relationships, and service.

In this conversation, Joe shares the lessons that transformed his career, from learning the difference between marketing and sales to building trust before making an offer. He also explains why generosity, genuine connection, and creating value for others have become the foundation of everything he builds, including Genius Network, Genius Recovery, and Genius Youth.

If you're looking to build a better business by becoming a better entrepreneur, this episode offers practical wisdom that extends far beyond marketing.

[01:05] From Carpet Cleaner to Marketing Pioneer

Joe shares how financial struggle led him to discover the power of marketing and fundamentally changed his career direction.

[11:38] Marketing vs. Sales

Joe explains why marketing attracts qualified prospects while sales simply helps them make a confident buying decision.

[22:45] The Power of "What's In It for Them?"

How one simple question became the guiding principle behind Joe's business philosophy, relationships, and life.

[41:17] Building Genius Network

The story behind creating one of the world's most respected entrepreneurial communities and why its mission has always been about building better entrepreneurs, not just more successful businesses.

[52:05] A Simple Practice That Can Change Your Network

Joe closes with a timeless reminder about handwritten notes, gratitude, and creating meaningful human connection in an increasingly digital world.

Why This Matters

Many entrepreneurs believe better marketing starts with better tactics.

Joe Polish believes it starts with a better question.

When you shift your focus from getting what you want to creating value for someone else, everything changes.

Your marketing becomes more authentic.

Your sales conversations become more helpful.

Your relationships become stronger.

And your business becomes built on trust instead of persuasion.

This episode will help you:

• Understand the difference between marketing and sales
• Build trust before asking for the sale
• Create stronger relationships through genuine generosity
• Improve your marketing by focusing on customer outcomes
• Think differently about business, leadership, and human connection

Action Steps for Listeners:

• Ask yourself, "What's in it for them?" before your next meeting, email, or sales conversation.
• Review your marketing and identify whether it focuses more on your business or your customer's desired outcome.
• Look for one opportunity this week to create value without expecting anything in return.
• Write one handwritten thank-you note to someone who has positively impacted your life or business.
• Focus on becoming someone others trust before trying to persuade them.

Resources & Links:

• Ask Joe Polish AI: https://askjoepolish.com
• Genius Network: https://www.geniusnetwork.com
• Genius Recovery: https://www.geniusrecovery.org
• Free Quiz – Take the free quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Let’s connect:

➡️ LinkedIn

➡️ Instagram

➡️ Facebook

👉 If this episode resonated with you, share it with a founder who wants to build a business by creating more value for others. Sometimes the biggest breakthrough starts with asking a better question: "What's in it for them?"

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The COO Solution Podcast.

In this episode, host Derek Fredrickson sits down with client Larry G. Dix II, founder of Apex, a multimillion-dollar company he built from the ground up.

Larry started working in a lumberyard as a teenager. Today, he is an entrepreneur, bestselling author, podcast host, rancher, real estate investor, marathon runner, and mentor.

But this conversation is about more than Larry's success.

It is about what happened when he realized he was trying to carry too much of the business himself.

For years, Larry handled everything from CEO and CFO responsibilities to sales, management, and purchasing. He knew he wanted to grow, but he also knew something had to change.

Then he realized something important: He wasn't broken. He just didn't have the right pieces.

Larry shares what changed after bringing the right operating people around him, including our fractional COO, Warren. He talks about finding his role as a visionary, building systems around his ideas, making better decisions through healthy pushback, and creating a business that can grow without depending on him every day.

[01:18] Lessons From the Lumberyard

The early work experiences that shaped Larry’s approach to business, work, and leadership.

[03:18] Turning Negative Energy Into Positive Energy

Larry shares how criticism and setbacks fueled his growth and motivation.

[05:22] The "Do What's Right" Philosophy

The story behind Larry’s guiding principle and its role in his business and life.

[07:49] Why Larry Felt Stuck

After years of building a successful business, Larry reflects on what kept him from reaching the next level.

[08:32] "I'm Not Broken. I'm Just Different."

Larry realizes he was a visionary who needed the right people and structure around him.

[09:06] Finding the Right Integrator

The impact of bringing in an Integrator, from better processes and data to greater freedom for Larry.

[20:49] Building a Business Beyond the Founder

Creating systems and a sustainable business that can support Larry’s family and future.

[22:30] Getting Business Knowledge Out of Your Head

Why relying on what you know instead of documenting it can leave a business vulnerable.

[24:59] The Freedom That Comes From the Right Support

Larry talks about the relief, focus, and energy that came from having the right people around him.

[28:16] Making a Virtual Team Work

Larry shares what makes remote collaboration work across his business, team, and fractional COO.

[34:00] Larry’s Advice to Founders Who Need Help

His message to founders who know they need support: stop waiting and take the first step.

[36:03] Where to Find Larry

Where listeners can connect with Larry and learn more about Apex, his coaching, podcast, and books.

Action Steps for Listeners:

• Identify what only you should own as the founder.
• Look at the responsibilities you are still carrying that someone else could own.
• Find the operating support you need to turn your vision into execution.
• Build systems that make your knowledge transferable.
• Choose the one or two priorities that will move the business forward.
• Define your North Star beyond revenue and growth.
• Stop waiting for the perfect time to get the support you need.

Resources & Links:

• Connect with Larry Dix on LinkedIn - linkedin.com/in/larry-dix-ii-62b75312
• Free Quiz – Take the free quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Subscribe & Stay Connected

New episodes drop soon; subscribe to The COO Solution Podcast so you don’t miss an episode!

Let’s connect:

➡️ LinkedIn

➡️ Instagram

➡️ Facebook

👉 If this episode resonated with you, share it with a founder or CEO who has been carrying too much of the business for too long. It may be the conversation they need to build a leadership life they can actually sustain.

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The COO Solution Podcast. In this episode, host Derek Fredrickson explores the connection between operational strength and business value.

Most founders think valuation starts with revenue, profit, and financial performance. But buyers also want to know whether the business can continue performing without the founder.

Derek explains how systems, team structure, accountability, leadership layers, and institutional knowledge can directly affect what someone is willing to pay for a business.

He also shares a real client story about a founder whose business once depended on him for nearly every major decision. By building stronger processes, ownership, accountability, and systems, the business became more valuable while giving the founder something he had not had in years: real time away from the business.

The goal isn't to prepare every business for a sale.

It's to build a business that has the strength, flexibility, and operational health to give the founder more options.

[00:21] Building for Scale and Building for Value

The operational work that helps a business scale also creates the systems, structure, and independence that increase its value.

[02:46] What Buyers Actually Look For

Revenue and profit matter, but buyers also assess the business's strength beyond its financial performance.

[05:01] The Switzerland Structure and Hub-and-Spoke Model

Concentration around the founder, a key customer, or a critical supplier creates risk that can affect business value.

[07:10] When Systems Replace a Person's Knowledge

Documented knowledge and repeatable systems reduce dependency on individuals and make the business easier to operate without them.

[07:40] When the Founder Becomes the Business

A successful company can still carry significant risk when the founder remains responsible for every major decision, relationship, and problem.

[09:35] Building a Business That Can Outlast the Founder

Clear ownership, accountability, processes, and systems create a business that can continue performing without the founder at the center.

[14:05] Three Questions Every Founder Should Ask

Three questions that expose founder dependency, reveal operational gaps, and show where the business may be losing value.

[15:30] Exit Readiness Is Operational Health

A business does not need to be preparing for a sale to benefit from strong operations, clear ownership, and the ability to perform without the founder.

A business that depends on its founder for every important decision carries more risk.

If the founder steps away and the business slows down or stops, the company has not built enough operational independence.

Strong operations change that.

When teams have clear ownership, systems capture institutional knowledge, and leaders can make decisions without the founder, the business becomes easier to run and more valuable.

The work that improves operational health also creates more freedom for the founder.

• Ask what would break if you stepped away for 90 days.
• Identify who can make significant decisions without you.
• Look at whether someone could step in and run the business with the systems and documentation you currently have.
• Identify one process that still depends too heavily on you.
• Start building the systems, leadership, and accountability needed to remove that dependence.

Resources & Links:

• Free Quiz – Take the free quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Subscribe & Stay Connected

New episodes drop soon; subscribe to The COO Solution Podcast so you don’t miss an episode! 

Let’s connect:

➡️ LinkedIn

➡️ Instagram

➡️ Facebook

👉 If this episode resonated with you, share it with a founder or CEO who has spent years building their business but has never stopped to ask what it's actually worth.

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The COO Solution Podcast. In this episode, host Derek Fredrickson sits down with Blake Erickson, co-founder of Scaling.com and co-author of The Science of Scaling, to challenge one of the most common beliefs about business growth: that more leads, more effort, and more hustle are the answer.

Blake explains why growth and scale aren't the same and why businesses that want exponential growth have to think, operate, and build differently. Rather than simply doing more of what is already working, true scale requires a different model, the right people, simple systems, clear ownership, and a willingness to rethink how the business operates.

Derek and Blake explore why businesses plateau even when demand is there, why adding more leads can sometimes make things worse, and how founders can reverse engineer their business from the result they want. They also discuss leadership, accountability, hiring, systems, founder mindset, and the importance of saying no to what keeps a business from becoming truly world-class.

Whether you're trying to grow your business, break through a revenue ceiling, or build a company that can scale without everything depending on you, this episode offers a practical look at what it really takes to create exponential growth.

In This Episode:

[01:07] Why More Leads and More Hustle Won't Create Scale

Why doing more of what you're already doing may create growth, but won't necessarily create exponential scale.

[02:23] The Difference Between Growth and Scale

Blake explains why scale requires businesses to reconsider their current model, not just do more.

[04:19] What Scale Won't Tolerate

Why mediocre teams, complex systems, and weak leadership may survive during growth but become major obstacles when you're trying to scale.

[14:55] Do You Want More Leads or More Revenue?

Why business owners need to focus on the end result instead of getting distracted by metrics that don't directly create the outcome they want.

[19:05] One Person, One Result

Why every person on a team should have clear ownership and accountability for a specific result.

[25:53] The Hidden Things Keeping You From Scaling

Why control, security, comfort, and other competing priorities can quietly work against a founder's goal of scaling.

[28:51] Why Systems Create Freedom

Why structure, systems, processes, and accountability aren't meant to restrict entrepreneurs; they are necessary inputs for creating the freedom and scale they want.

[30:36] Why Saying No Is a Scaling Strategy

Blake explains why doing too many things can keep a business from becoming world-class and why extreme focus matters.

Why This Matters

Many business owners believe the answer to growth is doing more.

More leads. More activity. More people. More opportunities.

But exponential scale requires a different approach.

This episode explores why businesses need to simplify, focus on the right outcomes, build the right team, and create systems that support the future rather than constantly fixing the past.

Action Steps for Listeners:

• Define the outcome you want before deciding what actions to take.
• Look at whether your current systems can support the level of growth you want.
• Evaluate whether you're measuring activity or the actual outcome that matters.
• Build your team and systems for where you're going; not just where you are today.
• Let your future goal expose the areas where you need to grow as a leader.

Resources & Links:

• Free Audiobook – The Science of Scaling: https://scaling.com/free
• Learn more about Scaling.com: https://scaling.com
• Connect with Blake Erickson on LinkedIn 
• Free Quiz – Take the free quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Let’s connect:

➡️ LinkedIn

➡️ Instagram

➡️ Facebook

👉 If this episode resonated with you, share it with a founder who is ready to stop chasing incremental growth and start building a business designed to scale.

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The COO Solution Podcast. In this episode, host Derek Fredrickson shares one of his most personal conversations yet as he opens up about a leadership challenge he is navigating in real time.

As The COO Solution continues to grow, Derek found himself confronting a reality many founders eventually face. The business was succeeding, demand was increasing, and yet his calendar revealed a hard truth: the company was still too dependent on him.

Rather than offering lessons from the other side, Derek invites listeners into the middle of his own transition. He explores why founder burnout is rarely caused by working too hard and why it is almost always the result of structural dependence, decision fatigue, and leadership habits that no longer serve a growing business.

Through personal stories and practical frameworks, Derek explains how sustainable leadership is built by redesigning the business, protecting decision-making capacity, and cultivating the personal habits that enable founders to lead for decades rather than burn out after a few successful years.

If you've ever felt like your business can't function without you, this episode will help you rethink what sustainable leadership really looks like.

In This Episode:

[00:42] A Leadership Challenge Happening Right Now Derek shares the calendar conversation that exposed a hidden growth constraint inside his own business.

[02:32] Why Founder Burnout Is a Structural Problem Why burnout is usually caused by business design, not workload.

[05:28] The Addiction to Being Needed How urgency, adrenaline, and constant involvement can quietly become part of a founder's identity.

[07:54] Redesigning the Operating Model The changes Derek is making to create a business that no longer depends on his presence in every client engagement.

[10:34] The Three Layers of Sustainable Leadership A practical framework for building structural, decisional, and personal sustainability.

[15:07] Three Questions Every Founder Should Ask Simple but powerful questions to uncover where your business is still relying too heavily on you.

Why This Matters

Many founders believe burnout is simply the price of ambition.

It isn't.

More often, burnout is a symptom of a business that still depends on the founder's constant involvement.

When every important decision flows through one person, growth eventually becomes unsustainable.

The solution is not working less.

The solution is to build a business that distributes leadership, protects decision-making capacity, and allows the founder to focus on the work only they can do.

This episode will help you:

• Identify where you have become the operational ceiling in your business
• Understand the hidden cost of decision fatigue
• Build systems and leadership that reduce founder dependency
• Create sustainable leadership habits that support long-term growth
• Lead with greater intention instead of constant urgency

Action Steps for Listeners:

• Identify one area where your business still depends on your daily involvement.
• Make one structural change over the next 30 days that reduces founder dependency.
• Audit the decisions you're making each week and eliminate low-value ones where possible.
• Protect one personal habit that directly improves your leadership capacity.
• Ask yourself whether you're staying involved because the business truly needs you or because you've always been there.

Resources & Links:

• Free Quiz – Take the free quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com/discover
• Podcast Page – https://thecoosolution.com/podcast

Subscribe & Stay Connected

New episodes drop soon; subscribe to The COO Solution Podcast so you don’t miss an episode! 

Let’s connect:

➡️ LinkedIn

➡️ Instagram

➡️ Facebook

👉 If this episode resonated with you, share it with a founder or CEO who has been carrying too much of the business for too long. It may be the conversation they need to build a leadership life they can actually sustain.

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The COO Solution Podcast. In this episode, host Derek Fredrickson sits down with one of The COO Solution's clients, Jason Barnard, founder and CEO of Kalicube, to discuss what happens when a successful entrepreneur finally stops running a business outside their natural strengths.

After building three profitable businesses over more than three decades, Jason realized that while he could lead operations, manage teams, and organize projects, those responsibilities were never where he created the most value. His real strengths lay in innovation, product development, speaking, and building groundbreaking technology.

Jason shares how partnering with a Fractional COO allowed him to step fully into his zone of genius, reclaim valuable headspace, and build the leadership infrastructure necessary for Kalicube's next stage of growth. Along the way, Derek and Jason explore delegation, EOS, founder psychology, AI, operational leadership, and why letting go is often the hardest part of scaling.

Whether you're leading a growing company, struggling to balance strategy with operations, or wondering if you're spending your time on the highest-value work, this conversation offers practical insights into building a business that supports both growth and founder fulfillment.

In This Episode:

[02:41] Recognizing the Need for Change Jason shares what was working inside Kalicube and what finally convinced him it was time for operational support.

[06:14] Finding Your Zone of Genius Why founders should stop spending time on work they can do and focus on work only they should do.

[11:06] Breaking Through the Million-Dollar Ceiling How putting the right people in the right seats unlocks sustainable growth.

[12:57] Why Headspace Matters More Than Time Jason explains why freeing mental bandwidth creates far greater leverage than simply saving hours.

[18:43] Life With a Fractional COO The operational and leadership changes that transformed the way Kalicube runs.

[24:21] Helping Teams Embrace Change How thoughtful leadership creates trust, improves communication, and removes organizational friction.

[40:12] The Three Levels of Delegation Why delegation is only complete when founders let go of both authority and mental ownership.

[41:49] Knowing When You're Ready Jason shares his advice for founders considering a Fractional COO.

Why This Matters

Many founders believe they need more time.

In reality, what they need is more headspace.

The constant responsibility of managing people, solving operational problems, and making every decision consumes mental energy that could be invested in innovation, strategy, customer relationships, and long-term growth.

This episode explores why operational leadership is not simply about removing work from the founder's plate. It is about creating the freedom to focus on the work that creates the greatest impact.

Action Steps for Listeners:

• Identify the work that only you can do as the founder.
• Audit where you're spending time outside your zone of genius.
• Delegate responsibilities with both authority and ownership.
• Create operational systems that reduce your daily mental load.
• Protect your headspace for strategy, innovation, and long-term growth.

Resources & Links:

• Jason Barnard: https://jasonbarnard.com
• Kalicube: https://kalicube.com
• Kalicube AI Brand Audit: https://audits.kalicube.pro
• Free Quiz – Take the free 25-question quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com/discover
• Podcast Page – https://thecoosolution.com/podcast

Subscribe & Stay Connected

New episodes drop soon — subscribe to The COO Solution Podcast so you don’t miss an episode! 

Let’s connect:

➡️ LinkedIn

➡️ Instagram

➡️ Facebook

👉 If this episode resonated with you, share it with a founder who is spending too much time outside their zone of genius and needs the operational support to reclaim their headspace.

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The COO Solution Podcast. In this episode, host Derek Fredrickson explores a question every founder eventually faces once growth alone no longer feels like enough: What do you want your business to stand for?

As businesses mature, revenue, profit, and milestones begin to lose their ability to provide lasting fulfillment. Founders often discover that what they are truly building extends far beyond financial success. It is about impact, purpose, and creating something that will continue to matter long after they step away.

Derek shares how legacy thinking shapes every strategic decision inside The COO Solution and explains why building for legacy is not a conversation reserved for retirement or succession planning. It is an operational discipline that influences hiring, culture, leadership, planning, and every decision a founder makes along the way.

If you have ever wondered what your business is ultimately building toward, this episode will help you shift your focus from chasing the next milestone to creating something that truly lasts.

In This Episode:

• [00:13] When Revenue Stops Being Enough Why founders eventually begin asking bigger questions about purpose and impact.
• [02:36] Legacy Starts With Long-Term Thinking How Derek uses a 10-year plan, 3-year picture, and 1-year target to guide every major decision.
• [04:50] Why Founders Avoid the Legacy Conversation The three reasons most business owners postpone thinking about what their business will ultimately stand for.
• [08:01] What Building for Legacy Actually Looks Like Why leading from purpose creates stronger businesses than leading from milestones alone.
• [09:53] Building a North Star Plan How long-term planning creates alignment across vision, strategy, and execution.
• [10:44] Building a Business That Outlasts You A client story illustrating how legacy thinking changes operational decisions and leadership priorities.
• [12:54] Making Legacy Operational How hiring, culture, investment decisions, and leadership all flow from a clearly defined why.
• [13:49] Three Practical Steps to Begin Building for Legacy Simple exercises every founder can complete this week to define what their business truly stands for.

Why This Matters

Many founders believe they are building a business.

Over time, they realize they are building something much bigger.

Every decision shapes the legacy their company will leave behind.

Businesses built around short-term growth often struggle to maintain clarity as they scale. Businesses built around purpose create stronger cultures, better leaders, clearer decision-making, and greater long-term value.

Legacy is not something you think about after success.

It is something you build into every decision from the very beginning.

This conversation will help you:

• Define what your business truly stands for beyond revenue
• Build a long-term vision that guides daily decisions
• Align strategy, culture, and leadership around your purpose
• Create a business that can outlast your direct involvement
• Lead with greater clarity, intention, and long-term impact

Action Steps for Listeners:

• Write your personal Legacy Statement for your business.
• Build a 10-year plan, 3-year picture, and 1-year target.
• Evaluate one important decision against your long-term purpose instead of short-term pressure.
• Identify where your daily decisions either reinforce or weaken your legacy.
• Ask whether the business you are building today reflects what you ultimately want to leave behind.

Resources & Links:

• Free Quiz – Take the free 25-question quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Subscribe & Stay Connected

New episodes drop soon - subscribe to The COO Solution Podcast so you don’t miss an episode! 

Let’s connect:

➡️ LinkedIn

➡️ Instagram

➡️ Facebook

👉 If this episode resonated with you, share it with a founder who is ready to build not just a successful business, but a lasting legacy.

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The COO Solution Podcast. In this episode, host Derek Fredrickson sits down with Samantha Prestidge, founder of a US-based virtual assistant agency, to explore one of the biggest challenges founders face as their businesses grow: delegation.

Most business owners know they need help. What they often do not know is what to delegate, who to hire, or how to create support that actually frees them from day-to-day operational work.

Samantha explains why delegating tasks is very different from delegating outcomes, and why that distinction often means the difference between building a scalable business and creating more work for yourself. She explains how founders can identify the responsibilities that truly belong on their plate, build trust with team members, and create support systems that drive results rather than dependency.

Derek and Samantha also discuss virtual assistants, hiring frameworks, AI, operational leverage, accountability, and the mindset shifts required to stop being the bottleneck in your own business.

Whether you are hiring your first assistant, building out your team, or simply trying to reclaim more time for strategy and growth, this episode offers practical insights for creating a business that runs more effectively without requiring you to do everything yourself.

In This Episode:

• [01:16] Why Founders Struggle to Delegate The common mistake founders make when trying to identify what they should hand off.
• [03:12] Delegating Tasks vs. Delegating Outcomes Why true delegation requires clarity around results, not just activities.
• [06:40] Samantha’s Journey Into People and Process How a background in staffing, operations, and process improvement shaped her approach to business support.
• [11:43] The Trust Factor in Delegation How founders can begin letting go without creating unnecessary risk.
• [19:42] AI vs. Human Support Where automation works best and where human judgment remains essential.
• [22:31] Why Delegation Is an Investment, Not a Cost Understanding the real ROI of operational support inside a growing business.
• [28:46] The Simple Framework for Hiring Support How founders can identify what to keep, what to delegate, and what role they actually need.
• [33:07] U.S.-Based vs. International Virtual Assistants Samantha shares her perspective on the differences, trade-offs, and common experiences among founders.
• [37:24] What Samantha’s Team Actually Supports The types of tasks, projects, and responsibilities that virtual assistants can successfully own.

Action Steps for Listeners:

• Identify the responsibilities that only you can perform as the founder
• Define outcomes before delegating tasks
• Evaluate where operational bottlenecks are consuming your time
• Build support around business goals, not just activity lists
• Consider where AI can automate low-value work
• Create systems that allow your team to think critically, not simply follow instructions
• Invest in support that gives you leverage, capacity, and focus

Resources & Links:

• Samantha Prestidge on LinkedIn - https://www.linkedin.com/in/samanthacordero-auxosvs/
• Free Quiz – Take the free 25-question quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Subscribe & Stay Connected

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Welcome back to The COO Solution Podcast. In this episode, host Derek Fredrickson explores one of the most important yet least discussed transitions in business ownership: the shift from operator to owner.

Many founders spend years building systems, hiring great people, and creating operational structure so the business can run without their constant involvement. But when that moment finally arrives, something unexpected happens. Instead of stepping back, many founders stay involved. They continue solving problems, answering questions, and managing details that no longer require their attention.

Derek unpacks why this transition is so difficult, the identity shift it requires, and the hidden costs of staying trapped in the operator role after the business has outgrown it. He also shares personal experiences, client stories, and practical strategies for stepping fully into the CEO role and leading at the next level.

This episode is for founders who have built a business that can operate without them and are now asking: If I’m no longer responsible for everything, what is my role now?

[00:01] The Identity Crisis After Success Why founders often struggle when the business stops needing them in the day-to-day.

[02:01] Building the Leader, Not Just the Business The next phase of growth requires personal evolution.

[03:00] Why Founders Stay in the Weeds The hidden attachment to the operator identity.

[04:35] How Great COOs Create Freedom Why operational leadership helps founders step into bigger roles.

[05:40] Operator Thinking vs. Owner Thinking A practical example of shifting from doing the work to owning the outcome.

[08:30] The Cost of Staying an Operator How founder dependency limits growth, leadership, and scalability.

[11:10] A Real Founder Transformation What changes when operational ownership moves off the founder’s shoulders?

[13:40] What the Owner Role Actually Looks Like The mindset and leadership shifts are required at the next level.

[17:00] The COO as a Strategic Partner Why the right second-in-command accelerates founder growth.

[18:00] Three Steps to Start the Transition Simple actions to begin moving from operator to owner.

Many founders believe scaling is about building better systems, hiring stronger leaders, or improving execution. Those things matter.

But eventually, the biggest bottleneck becomes the founder’s identity.

The business cannot grow beyond the founder’s willingness to evolve. When founders remain trapped in operational thinking, they limit their team's growth, exhaust themselves with the wrong work, and prevent the business from reaching its next stage.

This episode explores the leadership transformation required to move from being the person who runs the business to the person who leads it.

This conversation will help you:

• Recognize where you are still operating instead of leading
• Understand the hidden costs of founder dependency
• Identify the difference between operator thinking and owner thinking
• Create space for higher-level strategic leadership
• Step fully into the CEO role your business now requires

Action Steps for Listeners:

• Audit your calendar and identify where you are still operating unnecessarily
• Define the small number of responsibilities that truly require your involvement
• Delegate one operational responsibility completely this week
• Block time for strategic thinking instead of reactive problem-solving
• Invest intentionally in your growth as a leader, not just as an operator

Resources & Links:

• Free Quiz – Take the free 25-question quiz to see if your business is ready for the support of a Fractional COO: https://thecoosolution.com
• Podcast Page – https://thecoosolution.com/podcast

Let’s connect:

➡️ LinkedIn

➡️ Instagram

➡️ Facebook

👉 If this episode resonated with you, share it with a founder who has built a business that can run without them but is still struggling to fully step into the CEO role.

Hosted on Acast. See acast.com/privacy for more information.