Erica is a 26 year old fitness advocate from a small town in Ontario, Canada. She grew up working on horse farms, and developed an interest in fitness in 2017 shortly after graduating from Wilfrid Laurier University for psychology.

She noticed there was a gap in the market for an improved version of a nostalgic treat - cookie dough. This led to the development of Bro Dough and she bridged that gap, by creating a 100% vegan, plant-based, protein infused edible cookie dough that is lower in sugar. She wanted to take this treat and transform it into something individuals could enjoy without sacrificing their health or fitness goals.

This is the amazing story of a 26 year old entrepreneur building her brand in the highly competitive CPG industry.